Business Development Representative

Posted Yesterday
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St. Paul, MN, USA
In-Office
Mid level
Healthtech • Professional Services • Consulting • Pharmaceutical
The Role
Conducts targeted outreach to health system leaders through email, LinkedIn, calls, events, webinars, and referrals. Qualifies inbound and outbound prospects, leads discovery conversations, identifies decision makers and buying timelines, schedules executive meetings, nurtures opportunities, and maintains accurate CRM records. Partners with Sales VPs, Marketing, and Sales Enablement to align outreach with commercial priorities, improve speed-to-lead and meeting attendance, and generate qualified pipeline opportunities.
Summary Generated by Built In

Description

ABOUT VISANTE
We are relentless in solving the most complex challenges in health system pharmacy—designing pharmacy footprints that meet our clients where they are today and position them to win tomorrow. Our work delivers measurable financial gains, operational excellence, and an elevated patient experience.

We set ambitious goals, move with urgency, and create extraordinary value. Obsessed with client impact, we thrive in a collaborative, innovative culture where deep expertise turns insight into action. We’re proud of the results we deliver and the trust we earn—fueling sustained growth and exceptional client satisfaction.

Our mission is to transform healthcare through pharmacy, and our vision is to reimagine pharmacy to improve lives.

ABOUT THE ROLE (Remote)

Create qualified executive conversations that become pipeline opportunities by engaging health system leaders through thoughtful outreach, relationship development, and disciplined follow-up. The Business Development Representative serves as the bridge between marketing-generated awareness and Sales VP-led opportunity development. This individual will report to the Senior Director of Sales Enablement, who reports to the Chief Growth Officer. 

Principal Duties and Responsibilities      

  • Execute disciplined email campaigns, LinkedIn outreach, executive calling, event follow-up, webinar follow-up, and referral outreach to engage priority health system leaders and create qualified executive conversations.
  • Qualify inbound inquiries, conduct discovery conversations, understand organizational priorities, identify decision makers, and determine buying timelines to assess fit and readiness for Sales VP engagement.
  • Schedule executive meetings, re-engage dormant prospects, nurture existing opportunities, and follow structured outreach   cadences that convert awareness and interest into accepted pipeline opportunities.
  • Document conversations, update opportunity status, maintain accurate contact records, and track engagement activity to support visibility, accountability, and effective Sales VP follow-up.
  • Partner with Sales VPs, coordinate with Marketing, and work from Sales Enablement account priorities to align outreach activity with commercial strategy and territory priorities. 
  • Create qualified meetings, generate executive conversations, improve speed-to-lead, increase meeting attendance rate, and ensure meetings are relevant, timely, and aligned to account priorities. 
  • Contribute to pipeline generated, opportunity conversion, and pipeline acceptance by Sales VPs through consistent qualification, disciplined follow-up, and clear handoff documentation.
  • Maintain CRM quality, follow outreach cadences, respond promptly to inbound leads, provide accurate activity reporting, and continuously improve outreach effectiveness through feedback and coaching.

Requirements

Education

Required: Bachelor’s degree in business, healthcare administration, marketing, communications, or a related field, or equivalent relevant experience. 

Preferred:  Additional training in sales development, healthcare sales, CRM usage, consultative selling, or professional communication. 

Experience

Required: 2–5 years of experience in business development, sales development, healthcare sales, inside sales, enterprise sales development, or related commercial outreach roles. 

Preferred: Experience as a BDR or SDR; familiarity with health systems, healthcare provider organizations, executive outreach, lead qualification, and CRM-based pipeline development. 

Credentials

Preferred: Relevant certifications or coursework in sales development, business development, CRM platforms, healthcare, or digital prospecting tools. 

Skills and Abilities   

  • Strong written and verbal communication skills with the ability to engage executive-level healthcare leaders professionally and thoughtfully.
  • Disciplined follow-up habits and comfort working from structured outreach cadences.
  • Curiosity and consultative discovery skills to understand health system priorities, pain points, and buying timelines.
  • Ability to qualify opportunities, identify decision makers, and translate prospect conversations into clear next steps for Sales VPs.
  • Strong organizational skills and attention to detail in CRM documentation, contact management, and activity tracking.
  • Collaborative approach with Sales VPs, Marketing, and Sales Enablement to align outreach with account priorities.
  • Resilience, persistence, and professionalism in outbound prospecting and executive engagement.

Compensation and Benefits: We offer competitive salary and benefits for this full-time salaried role.

Equal Opportunity Statement: Visante is an equal opportunity employer. Visante’s people are its greatest asset and provide the resources that have made the company what it is today. Visante is, therefore, committed to maintaining an environment free of discrimination, harassment, and violence. This means there can be no deference because of age, religion or creed, gender, gender identity or expression, race, color, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by applicable laws and regulations

Skills Required

  • Bachelor's degree in business, healthcare administration, marketing, communications, a related field, or equivalent relevant experience
  • 2-5 years of experience in business development, sales development, healthcare sales, inside sales, enterprise sales development, or related commercial outreach roles
  • Additional training in sales development, healthcare sales, CRM usage, consultative selling, or professional communication
  • Experience as a BDR or SDR
  • Familiarity with health systems, healthcare provider organizations, executive outreach, lead qualification, and CRM-based pipeline development
  • Relevant certifications or coursework in sales development, business development, CRM platforms, healthcare, or digital prospecting tools
  • Strong written and verbal communication skills for engaging executive-level healthcare leaders
  • Consultative discovery, opportunity qualification, decision-maker identification, and buying-timeline assessment skills
  • Strong organizational skills and attention to detail in CRM documentation, contact management, and activity tracking
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The Company

What We Do

Visante is a specialized consulting firm dedicated to helping health systems accelerate financial and operational performance through their pharmacy offerings. They provide tech-enabled consulting and advanced partnership services, with deep expertise in specialty pharmacy, infusion strategy, 340B program performance, supply chain optimization, and pharmacy revenue cycle management. Their mission is to transform healthcare through pharmacy, focusing on improving lives and delivering sustained financial results.

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