Strategic Partnerships & Media Investment Lead
About the team
The Central Brand & Marketing team sits at the heart of how SumUp shows up in the world. Within it, the Media Strategy & Partnerships chapter owns how we invest in marketing across Europe, from media planning and campaign execution to strategic partnerships with card schemes, sponsors, and industry events. This role sits at the centre of that chapter, leading investment strategy, budget governance, and external partner relationships that directly shape SumUp's brand presence across multiple markets. It's a rare opportunity to own a function end-to-end, with real commercial weight, senior visibility, and the scope to build something more structured and scalable as the team grows.
👉 Get a feel for life in our Berlin office: Take a look
What you'll do- Own the European marketing investment strategy, annual planning, forecasting, budget pacing, and performance evaluation, while shaping the roadmap for the year ahead
- Lead media strategy and planning across channels and regions, setting the standard for how campaigns are briefed, executed, measured, and reviewed
- Secure and manage external funding through co-marketing partnerships, and oversee delivery of contracted marketing rights across key agreements
- Centralise and professionalise trade show and event marketing across markets, establishing clear ownership, intake and prioritisation processes, repeatable playbooks, and measurable outcomes tied to brand and commercial impact
- Partner with commercial and enterprise teams on the marketing side of key agreements, ensuring deliverables are clear and how marketing activations are executed
- Represent marketing in cross-functional planning for major launches, new business lines, and market expansions, building business cases and driving alignment with senior stakeholders
- Lead and mentor the campaign team, setting execution standards and bringing structure to how we brief, deliver, and retrospect on activity
You'll be great for this role if…
- Proven track record in partnership marketing, commercial activation, and event or sponsorship management at a senior level, with experience turning complex agreements into well-executed, measurable projects
- Strong commercial acumen, including managing co-marketing budgets, securing external partner funding, and maximising contracted marketing rights with partners such as card schemes, arenas, or industry events
- Ability to bring structure to fragmented workstreams, from trade show planning and event prioritisation to governance frameworks and cross-functional playbooks
- Comfort working across a broad stakeholder landscape, finance, legal, commercial, and external partners, with the credibility and communication skills to influence at senior levels
- Fluency in English; additional fluency in German, French, or Italian is a plus
Why you should join SumUp
🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education
💶 A corporate pension scheme where we match up to 20% of your contributions
🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days 🏙 Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches
🌴 Break4me: 1-month sabbatical after 3 years of service 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
About SumUp
Be empowered to do more that matters.
At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.
SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.
Job Application Tip
We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.
Skills Required
- Proven track record in partnership marketing, commercial activation, and event or sponsorship management at a senior level
- Experience owning marketing investment strategy, annual planning, forecasting, budget pacing, and performance evaluation
- Experience leading media strategy and planning across channels and regions, setting campaign briefing and measurement standards
- Experience securing and managing external funding through co-marketing partnerships and maximising contracted marketing rights
- Ability to centralise and professionalise trade show and event marketing, build processes, playbooks, and measurable outcomes
- Ability to partner with finance, legal, commercial teams and influence senior stakeholders
- Experience leading and mentoring a campaign team, setting execution standards
- Fluency in English
- Fluency in German, French, or Italian
SumUp Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SumUp and has not been reviewed or approved by SumUp.
-
Leave & Time Off Breadth — Paid time off is positioned as a standout, including 22 vacation days that increase with tenure, public holidays, a quarterly Wellness Day, special leave, and a fully paid one‑month sabbatical after three years. This combination makes time-off benefits feel notably robust in the overall rewards package.
-
Healthcare Strength — Health coverage is described as comprehensive, with medical plan options (including carriers such as Cigna and Kaiser) plus dental and vision. Company-paid life insurance and disability coverage are also part of the protection package in the U.S. materials.
-
Retirement Support — Retirement benefits include a published 401(k) match formula that provides an employer match up to a stated cap. The clarity of the match structure supports straightforward evaluation during offer comparisons.
SumUp Insights
What We Do
SumUp believes that every business should have access to affordable, easy-to-use financial solutions, no matter their size. That’s why more than 3 million businesses worldwide rely on SumUp to run their business. What started out as one card reader has now turned into a range of payment hardware, banking solutions, marketing, and loyalty tools, invoicing, and so much more. From sales and marketing to product and engineering, our cross-functional US team works together to ensure that small business owners can be successful doing what they love.
Why Work With Us
SumUp USA is part of the global SumUp organization that stretches across multiple continents from Berlin to Sao Paulo. Our teams are multicultural, have a collaborative mindset and bold goals. Join our mission if you want to become part of the success story and help empower over 3 million merchants using SumUp already!
Gallery
