Strategic Partnership Manager, GCR

Posted 3 Days Ago
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Beijing
In-Office
Senior level
AdTech • Marketing Tech
The Role
The Strategic Partnership Manager will develop and execute partnership strategies with top media and technology partners, enhancing collaboration and driving mutual growth through stakeholder engagement and internal communication.
Summary Generated by Built In

Role Objective

As a Partner Development Manager at AppsFlyer, you will act as the strategic liaison between AppsFlyer and our most influential media and technology partners, such as Meta, Google, TikTok and more. You will be responsible for developing and executing partnership strategies that drive mutual business growth and innovation. This role calls for a highly independent individual with exceptional communication and cross-functional collaboration skills who can align global stakeholders around shared goals.

Key Responsibilities

  • Develop and execute partnership strategies and activities with our top partners. 
  • Gain a deep understanding of each partner's business, exploring their specific challenges and opportunities.
  • Map and manage key stakeholders and effectively navigate the partner’s organisation in pursuit of our shared goals.
  • Exercise excellent planning and prioritisation skills to manage multiple partner relationships.
  • Advocate for, facilitate and enhance the adoption and use of AppsFlyer products among mutual customers.
  • Represent AppsFlyer in public speaking events, conducting GTM initiatives such as marketing collaboration, product adoption efforts, and more. 
  • Identify and actualize opportunities for collaboration, such as joint marketing initiatives, thought leadership, or shared research and development.
  • Leverage strong internal communication to ensure company-wide buy-in for executing partnership initiatives.

Required Skills and Attributes:

  • Relationship-development: Must be able to form strong relationships with a variety of stakeholders.
  • Communication Skills: As a crucial liaison, must be an effective communicator who can persuasively articulate our positions and serve as a mediator when necessary.
  • Presentation Skills: Must be comfortable and experienced presenting business and technical topics to partner stakeholders and in public speaking opportunities.
  • Business Acumen: Must be an informed, strategic thinker who understands the business landscape and can navigate it successfully.
  • Problem-Solving: Proactively identify and resolve partnership issues.

Qualifications:

  • Bachelor's degree in Business, Marketing, Technology, or a related field (or equivalent experience).
  • 5+ years in Partner Management, Strategic Alliances, or Business Development within the tech industry.
  • Product knowledge of mobile advertising and MMPs is a strong advantage 
  • Proven success managing high-impact partnerships independently.
  • Experience working with global partners and cross-regional teams
  • Excellent English fluency (written and spoken)

Bonus Points:

  • Referred by AppsFlyer employee
  • Product knowledge of mobile advertising or MMP

What You’ll Gain

By joining AppsFlyer's Global Partnerships Team, you’ll play a pivotal role in shaping the strategic direction of our partner ecosystem. Your work will directly influence product adoption, market expansion, and long-term growth. As a trusted advisor to both partners and internal teams, you'll have the opportunity to drive high-impact initiatives that sit at the intersection of innovation, collaboration, and business strategy.

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The Company
HQ: San Francisco, CA
1,625 Employees
Year Founded: 2011

What We Do

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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