The Strategic Marketing Programs Manager will support the development and execution of strategic marketing initiatives that strengthen our position as a leader in the automotive industry.
This role will translate business priorities and market opportunities into integrated marketing programs that build brand relevance, deepen customer and industry engagement, and support long-term business growth.
Working across internal teams and external partners, the Strategic Marketing Manager will bring together strategy, brand marketing, partnerships, communications, and program execution. The ideal candidate is a strategic thinker and strong operator who can turn complex business opportunities into focused, measurable marketing initiatives.
Key Responsibilities:
- Develop and execute strategic marketing plans aligned with business priorities.
- Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
- Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
- Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
- Cultivate external partnerships that extend the reach and impact of NAPA marketing initiatives.
- Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
- Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
- Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in strategic marketing, or program management roles.
- Proven ability to manage complex, cross-functional marketing programs from concept through execution.
- Strong strategic planning, organizational, and stakeholder management skills.
- Experience defining and tracking performance metrics and reporting outcomes.
- Experience managing marketing budgets and financial resources to optimize program outcomes.
- Willingness to travel up to 10%
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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
Skills Required
- 6–8 years of marketing or advertising experience, preferably in brand and agency environments
- Bachelor’s degree in Marketing or Advertising
- 2+ years of supervisory experience
- Strong understanding of holistic marketing fundamentals and traditional and digital marketing channels
- Advanced knowledge of display, programmatic, search, shopping, and social advertising platforms
- Strong analytical and project management skills
- Strong verbal communication skills and ability to explain complex topics
- Ability to multitask, prioritize, and work under tight timelines
- MBA
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
Genuine Parts Company Insights
What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
