The Strategic Marketing Manager will be responsible for leading and overseeing all marketing deliverables (earned, shared, paid) for NAPA (or lines of business and brands within NAPA). Inherent in this responsibility is working closely with all internal and external functions/partners to translate long-term strategy into highly effective annual marketing plans. This Strategic Marketing Manager will have a strong understanding of the business goals with the ability to leverage marketing tactics to promote key customer/brand driving initiatives to deliver a robust ROI for NAPA.
Looking for an optimistic and self-motivated individual with a collaborative, can-do attitude who asks "why" vs. "why not", finds opportunities and is grounded in the business needs, objectives, and vision.
Position Performance Measures:
• Relevant ROI per marketing channel
• Incremental revenue of sales events
• Traffic to site and store
• Negotiated media savings
Responsibilities:
• Building an always-on, data-driven marketing plan to target high-value customers
• Enhancing creative messaging strategy to align with marketing objectives and brand research
• Cultivating cross-functional relationship (incl. brand, category management, digital, finance) to optimally develop and execute key business initiatives, ranging from monthly promotions, product launches and sales driving programs
• Engaging with Agency partners to develop media recommendations/plans that are aligned with communication goals and key business objectives
• Working with agencies to leverage MMM and consumer insights to drive channel planning, targeting, and partner selection
• Helping stand up DMP and integrate data capabilities and expertise into marketing operations and planning teams
• Optimizing the annual plans to improve ROI by determining media investment allocation across all media: Video, Digital, Social, Radio, Print, OOH, etc.
• Working collaboratively with Marketing Managers as a leader and mentor within the marketing department
• Analyzing competitive activity on an ongoing basis, interpreting data, sharing learnings to guide in the optimization of marketing plans
• Developing KPIs and scrutinizing all reporting to understand optimization opportunities to drive incremental business value
• Tracking media/partner expenditures to ensure budget compliance - providing concise, timely and accurate reporting to accounting and senior management
Experience, Education, and Abilities:
• 6-8 years of Marketing or Advertising experience (preferably Brand & Agency)
• Bachelor degree in Marketing or Advertising, MBA preferred
• 2+ years of supervisory experience
• Excellent understanding of holistic marketing fundamentals and industry knowledge: well versed in traditional and digital marketing channels
• Advanced digital skillset: Understanding the nuances of the various platforms: Display (Programmatic/Direct), Search (SEM/Shopping), Social
• Lead with a growth mindset – curiosity, innovation, inclusiveness, grit, flexibility and willingness to give and receive actionable feedback for personal development.
• Strong detail orientation. Ability to multi-task, prioritize, and work well under tight timelines
• Passion to tackle challenges head-on; not afraid to find creative solutions to solve problems
• Strong verbal skills with the ability to communicate complex topics to a variety of experience levels
• Ability to thrive in a collaborative setting: capability to break down silos to work in concert with relevant stakeholders
• Hunger to dive in and analyze data and be motivated by driving measurable results
• Excellent analytic and project management skills
• Other duties as assigned
• Work is performed in a typical office environment
• Travels 20-25% of the time
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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
Skills Required
- 6–8 years of marketing or advertising experience, preferably in brand and agency environments
- Bachelor’s degree in Marketing or Advertising
- 2+ years of supervisory experience
- Strong understanding of holistic marketing fundamentals and traditional and digital marketing channels
- Advanced knowledge of display, programmatic, search, shopping, and social advertising platforms
- Strong analytical and project management skills
- Strong verbal communication skills and ability to explain complex topics
- Ability to multitask, prioritize, and work under tight timelines
- MBA
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
Genuine Parts Company Insights
What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
