The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve.
The Opportunity
As the Strategic Marketing Manager for the Sensors Business Unit, you will be the primary architect of our long-term market leadership strategy. You will bridge the gap between deep technical innovation and market-facing value, driving the adoption of Allegro’s world-class Magnetic (Hall, AMR, and TMR) sensing solutions. This is a high-impact leadership role that requires a "One Allegro" mindset to collaborate across Engineering, Sales, and Product Management to define the future of e-mobility, clean energy, and industrial automation.
What You Will Do
Define the 3–5 year strategic roadmap for the Sensors portfolio, identifying high-growth opportunities in EV powertrains, robotics, and green energy infrastructure.
Utilize deep market analytics (and tools like Big AL) to benchmark competitor TMR and Hall-effect solutions, ensuring Allegro maintains its "Innovation with Purpose" edge.
Lead the "Voice of the Customer" (VoC) process to translate complex application requirements into technical specifications for next-generation sensor ICs.
Orchestrate global product launches, creating high-impact value propositions, sales enablement tools, and pricing strategies that put our Customers First.
Identify and cultivate strategic partnerships with Tier 1 automotive suppliers and industrial OEMs to integrate Allegro sensors into mission-critical systems.
What You Will Need
B.S. in Electrical Engineering, Physics, or a related technical field (MBA highly preferred).
8+ years of experience in technical marketing, product management, or applications engineering within the semiconductor industry (Sensors or Analog/Power experience preferred).
Proven ability to synthesize complex market data into actionable business plans.
Exceptional communication skills with the ability to lead cross-functional teams across North America, Europe, and Asia (One Allegro).
Understanding of magnetic sensing principles (Hall-effect, TMR) and their applications in automotive and industrial environments.
Position will require travel to customer sites.
This role may be located in Manchester, NH USA, Richardson, TX USA, Annecy, France, Grenoble, France, or Heidelberg, Germany.
Why Allegro?
Join Allegro and become part of a team where your contributions truly matter.
We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.
Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.
You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.
Join us—and help build what’s next.
At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.
Skills Required
- B.S. in Electrical Engineering, Physics, or related technical field
- 8+ years of experience in technical marketing, product management, or applications engineering
- Proven ability to synthesize complex market data
- Exceptional communication skills for leading cross-functional teams
- Understanding of magnetic sensing principles and their applications
What We Do
At Allegro MicroSystems, we’re passionate about developing intelligent solutions that move the world toward a safer and more sustainable future – while giving our customers a competitive edge. With more than 50 years of experience developing advanced semiconductor technology and application-specific algorithms, Allegro is a global leader in power and sensing solutions for motion control and energy-efficient systems. Through our innovations, we are helping our customers make breakthrough advancements in areas like advanced mobility, green energy, and factory automation. Each year, we ship over one billion units into these applications to support our 10,000+ customers around the globe, including over 50 automotive OEMs. Our diverse team of 3,500+ employees is spread across 13 countries, powering our global engineering, manufacturing, and support and enabling our innovations. That’s why we work hard to create a collaborative, energetic environment that rewards ingenuity and helps our employees make a difference every day.
