As Strategic Marketing Manager for our Refractive business, you will work closely with the entire ZEISS Refractive team to grow the Refractive business of Carl Zeiss Meditec AG. In this role, you will focus on two main areas: (I) driving success of ZEISS SMILE pro by being the interface between market requirements and HQ and translating market insights into relevant strategies, value propositions and feed innovations. (II) shaping and supporting market-aligned innovation plans for continuous growth. You will collaborate closely with the global and local organizations, particularly in growth markets, in order to address customers’ needs (surgeons, clinical staff) to further drive business growth of ZEISS SMILE pro.
Your roleDevelopment and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: you will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions with your project team and agencies.
Development and definition of product launch plans: In constant communication with markets and product management you will act as a team and define product launch plans for workflows and products.
Steering of relevant project partners for launch campaigns: you will work with product management, communication departments and clinical regulatory stakeholders to steer and implement integrated marketing plans for global launches
Internal and external collaboration: you will work with various internal and external stakeholders to drive the successful execution of the growth plans for ZEISS SMILE pro and increase global market presence.
Bachelor / Master's degree in Marketing, Business Administration or Science
Minimum of 5 years of work experience in Marketing, preferably in Ophthalmology or at least in Healthcare
Excellent analytical skills, data-driven mindset
Strategically oriented, with solid business acumen
Passion for Marketing & Creativity
Curious and fascinated by understanding customers and their deep motivations
Structured in thinking and acting, with proven planning and aligning skills
Strong communication skills, can easily translate ideas into inspiring presentations and visualizations, in spoken and written English (additional languages a plus)
Fluid in English and ideally German, other languages beneficial
High flexibility as well as willingness to travel internationally
Your ZEISS Recruiting Team:
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What We Do
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023). With around 43,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 30 September 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. Data privacy: www.zeiss.com/data-protection Imprint: http://zeiss.com/publisher This is ZEISS's official LinkedIn account. It follows the ZEISS Netiquette: www.zeiss.com/netiquette
