Strategic Marketing Leader – Diagnostics Platform India

Reposted 11 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Biotech
The Role
The Strategic Marketing Leader develops and drives the India Diagnostics platform strategy, leading upstream marketing, market assessment, and collaborating with sales and commercial leaders to align execution plans.
Summary Generated by Built In

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?  

Within Danaher the work our Diagnostic businesses do saves lives—and we’re all united by a shared commitment to innovate for tangible impact.   

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. 

We’re accelerating the development of cutting-edge diagnostics to solve some of the world’s most pressing health challenges. Across our diagnostics operating companies we are driving innovation through partnerships with top academic institutions and leading players in biopharma and translational research. We’re bringing the best minds together to accelerate innovation and unlock the full potential of the latest scientific advances. Together, we’re expanding access to precision diagnostics for millions of people worldwide - and we’re using our unmatched global scale and proven playbook to make it happen, from hospital labs to mobile clinics. By helping providers, patients, and families get faster, more precise diagnostic results, we’re improving treatment options and saving lives.

Learn about the Danaher Business System which makes everything possible.

The Strategic Marketing Leader – Diagnostics Platform India is responsible for developing and driving the India Diagnostics platform strategy across Operating Companies (OpCos). This role leads upstream strategic marketing, providing market, portfolio, and growth direction to accelerate sustainable performance across the Diagnostics platform in India.

This position reports to the Vice President, Diagnostics Platform, India and is part of the Diagnostics group at the Danaher Corporation, located in Mumbai or Bengaluru, and will be an on‑site role.

In this role, you will have the opportunity to:

  • Lead strategic marketing for the India Diagnostics platform, defining market, portfolio, and growth priorities aligned with regional and global Diagnostics strategies.
  • Own upstream marketing and market strategy, including market assessment, segmentation, competitive landscape analysis, policy and regulatory impact, and emerging technology trends.
  • Partner with OpCo marketing, sales, and commercial leaders to translate platform strategy into aligned operating company priorities and execution plans.
  • Lead Diagnostics platform strategic planning processes in India, including annual strategy development and multi‑OpCo alignment.
  • Identify and accelerate cross‑OpCo growth opportunities through platform collaboration forums, strategic initiatives, and selected external partnerships.
  • Champion P2P (Problem‑to‑Portfolio) by identifying unmet market and customer needs and translating them into clearly defined project charters and portfolio priorities.
  • Provide robust market and customer input into product planning and NPI processes, ensuring disciplined voice‑of‑customer representation in portfolio decisions.
  • Support innovation and localization strategies relevant to the India Diagnostics market, including participation in selective partnership or inorganic opportunity evaluations.
  • Deliver executive‑level insights and recommendations for leadership reviews, governance forums, and strategic communications.
  • Apply DBS tools and mindset to drive structured problem solving, prioritization, and sustainable execution across the Diagnostics platform.

The essential requirements of the job include:

  • Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline.
  • 15+ years of progressive experience in strategic marketing, upstream marketing, product strategy, or portfolio management within diagnostics, medical devices, healthcare, or life sciences.
  • Demonstrated experience operating at a platform, regional, or multi‑business level, integrating perspectives across products, OpCos, and customer segments.
  • Proven experience influencing senior stakeholders across matrixed, cross‑company environments.
  • Strong expertise in strategy development, market analysis, P2P, and product planning processes.
  • Hands‑on experience applying DBS or comparable continuous improvement / operating systems in a leadership role.
  • Experience synthesizing complex market and business data into clear, executive‑ready strategic recommendations.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

  • Ability to travel about 40%

It would be a plus if you also possess previous experience in:

  • MBA or equivalent advanced business degree.
  • Prior experience in management consulting, corporate strategy, or platform‑level roles.
  • Experience working in India or other high‑growth / emerging healthcare markets.
  • Exposure to healthcare policy, government stakeholders, or localization strategies.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Skills Required

  • Bachelor's degree in Marketing, Business, Life Sciences, or a related discipline
  • 15+ years of progressive experience in strategic marketing, upstream marketing, product strategy, or portfolio management
  • Experience in operating at a platform, regional, or multi-business level
  • Proven experience influencing senior stakeholders across matrixed environments
  • Strong expertise in strategy development, market analysis, P2P, and product planning processes
  • Hands-on experience applying DBS or comparable continuous improvement operating systems
  • Experience synthesizing complex market and business data into clear, executive-ready strategic recommendations

Cepheid Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.

  • Leave & Time Off Breadth PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
  • Healthcare Strength Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
  • Retirement Support A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.

Cepheid Insights

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The Company
HQ: Sunnyvale, CA
4,883 Employees
Year Founded: 1996

What We Do

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.

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