Strategic Marketing & Communications Manager

Posted 22 Days Ago
Be an Early Applicant
Durham, NC
In-Office
5-5
Senior level
Other • Automation • Manufacturing
The Role
The Strategic Marketing & Communications Manager will develop marketing strategies, manage brand and digital marketing, optimize eCommerce, and analyze sales performance.
Summary Generated by Built In

Working at Freudenberg: We will wow your world!

Responsibilities:

  • Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to promote our products and services, targeting various market segments
  • Brand Management: Oversee the development and maintenance of the company’s brand portfolio
  • Content Creation: Produce high-quality content for various channels, including eCommerce and company website, social media, email campaigns, and print materials
  • Digital Marketing: Manage digital marketing efforts, including SEO, SEM, social media, and online advertising campaigns
  • Analytics and Reporting: Monitor and analyze promotional performance metrics, providing reports to senior management and making data-driven recommendations for adjustments
  • eCommerce Oversight: Manage and optimize the company’s eCommerce platforms, ensuring a seamless customer experience and driving online sales growth
  • eCommerce Strategy: Develop and implement eCommerce strategies to increase online visibility, traffic, and conversion rates
  • Product Listings: Oversee the creation and maintenance of product listings, ensuring accurate and compelling descriptions, images, and pricing
  • Customer Experience: Monitor customer feedback and reviews on eCommerce platforms, addressing issues and improving the overall online shopping experience
  • Sales Analysis: Analyze eCommerce sales data to identify trends, opportunities, and areas for improvement

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Minimum of 5 years of experience in marketing and communications, preferably in the fast moving consumer goods trade
  • Proven track record of developing and executing successful marketing campaigns
  • Strong understanding of digital marketing tools and techniques
  • Experience with eCommerce platforms and online sales strategies
  • Excellent written and verbal communication skills
  • Ability to work collaboratively in a fast-paced, team-oriented environment
  • Strong analytical and problem-solving skills

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Residential Filtration Technologies Inc.

Top Skills

Digital Marketing Tools
Ecommerce Platforms
Sem
Seo
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The Company
HQ: Weinheim
17,448 Employees

What We Do

Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, specialty chemicals, medical products and the most modern cleaning products.

Strength of innovation, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The 170-year-old company holds strong to its core values: a commitment to excellence, reliability and pro-active, responsible action.

In 2022, the Freudenberg Group employed more than 51,000 people in some 60 countries worldwide and generated sales of more than €11.7 billion.


Learn more about us and visit our digital home at freudenberg.com and read the stories that make us Freudenberg.​

Visit and follow us at

www.freudenberg.com
https://www.instagram.com/freudenberg.group/
www.youtube.com/FreudenbergGroup
www.facebook.com/freudenberggroup


*** Netiquette ***

We look forward to receiving your comments and posts. On behalf of all users, we ask for constructive contributions, mutual respect, courtesy and tolerance.

All contributions will be checked and we reserve the right to delete contributions. This applies in particular to unlawful content, incorrect statements, advertising for third parties, spam or slander. In addition, we reserve the right to remove comments that are otherwise inappropriate or incorrect.

Contributions made by external users do not necessarily reflect Freudenberg’s opinion.

Please find our data protect information here: https://www.freudenberg.com/fileadmin/downloads/english/2020-11_DataProtectionInformation_SocialMedia_EN.pdf

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