Strategic Launch Manager

Strategic Launch Manager

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

The Strategic Launch Manager is responsible for orchestrating HPE’s most critical market moments—ensuring launches are strategically grounded, narratively powerful, and executed with confidence across the GTM engine. This role sits at the intersection of strategy, story, and activation, bringing together product marketing, GTM, communications, sales, and partners to deliver launches that make markets and move markets.

This is a hands-on marketing leadership role. The Strategic Launch Manager personally shapes launch strategy, narrative, and messaging for Tier 1 launches while also guiding execution across a team of launch managers supported by a launch coordinator. The role exists to elevate how HPE launches—shifting from fragmented announcements to fewer, bigger, better market moments with aligned activation across all channels.

Launch themes and narratives will often reinforce HPE’s market megatrends and Customer Acceleration Plays, but the scope is broader: this role spans the full HPE portfolio and ecosystem, including products, services, solutions, and partners. Success is measured by launch impact, clarity, readiness, and alignment—driving awareness, consideration, engagement, and early demand while enabling confident execution from day one.

Responsibilities

• Lead launch strategy, narrative, and activation for Tier 1, enterprise-impact launches, including those tied to major HPE and third-party industry events.
• Establish and evolve HPE’s launch operating model, including intake, prioritization, readiness standards, and execution frameworks.
• Define launch narratives that align HPE’s offerings to market context, competitive dynamics, and customer priorities—ensuring strong first impressions and clear positioning.
• Orchestrate cross-functional execution across product marketing, GTM, communications, sales, partners, and services to deliver cohesive market moments.
• Partner closely with Product and Solutions Marketing, GTM Strategy, and Communications teams to align launch strategy with portfolio priorities and enterprise storytelling.
• Ensure launch readiness across all GTM channels, making clear recommendations on launch timing, risks, and gaps based on established criteria.
• Enable scalable activation by equipping field, partners, and marketing teams with clear guidance, assets, and confidence to engage customers immediately.
• Measure and optimize launch impact, focusing on awareness, engagement, sentiment, and early pipeline indicators.
• Lead and develop launch managers, fostering a culture of strategic thinking, execution excellence, and continuous improvement.
• Drive ongoing improvements to launch efficiency, clarity, and impact across HPE’s portfolio.

Knowledge and Skills

• Deep expertise in B2B enterprise marketing, GTM strategy, and launch leadership.
• Strong strategic storytelling and messaging skills, with the ability to translate complex portfolios into clear market narratives.
• Proven experience leading high-stakes, cross-functional launches in matrixed environments.
• Ability to balance hands-on strategic contribution with team leadership and orchestration.
• Excellent project and program management skills in fast-paced, high-visibility contexts.
• Strong executive presence and communication skills, including comfort influencing without direct authority.
• Demonstrated ability to align diverse stakeholders and resolve ambiguity with clarity and confidence.
• Passion for raising the bar on marketing impact, not just process compliance.

Education and Experience Required

• BA or BS in Marketing, Business, or related field; MBA preferred.
• 10+ years of marketing experience, including significant responsibility for launch strategy and execution.
• Prior experience managing and developing experienced individual contributors.
• Demonstrated success leading complex, enterprise-scale launches across multiple teams.
• Strong written, verbal, and presentation skills.

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates

Job:

Marketing

Job Level:

Manager_2

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 135,000 - 310,500 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

 

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.