Strategic Internal Communications Lead

About Blue Cross

Blue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We’re committed to reinventing health care to improve health for our members and the community. We hope you'll join us.

How is This Role Important to Our Work?

Reports to the Director of Public Relations & Internal Communications and serves as a key lead in the development and implementation of strategic internal communications that support the organization's goals and mission. Primary focus is messaging development across established and emerging lines of businesses and subsidiaries under the same parent company as Blue Cross and Blue Shield of Minnesota. Builds strategies and tactics that translate strategic initiatives to all levels of the organization in order to increase business acumen of the core insurance business, related business initiatives and the overall healthcare industry. The role works closely with teams from Public Relations, Strategy, Events, Marketing and Brand in providing shared service support to company leadership. Serves as a program lead in internal communication functions that promote overall associate engagement; advance thought leadership; and support strategic priorities. The position leads highly matrixed internal communications work that requires strong collaboration with multiple business partners throughout the company. Position also serves as a subject-matter expert on specific business areas and stakeholder audiences in advancement of overall enterprise strategy. Accountable for being able to provide reputation management counsel to Senior leadership and content creation at all levels.

Responsibilities:

• Develops and delivers messages that align with the organization's values and goals, and targets specific audiences to influence their behaviors and perceptions

• Provides strategic internal communications counsel that includes project management deliverables (content creation, timelines, activation goals) through effective brand journalism writing

• Co-develops internal communications and content plans that focus on advancing goals and building internal communications capabilities, processes and content in assigned business areas

• Reports to director of public relations and internal communications in coordination of matrixed communications strategies that enhance reputation, advance business objectives and reinforce company culture, mission and values

• Ensures all communications objectives are achieved and that communications are consistent, well-executed and evaluated

• Establishes and maintains strong working relationships with internal partners to collaborate on points of constructive collaboration and alignment

• Effectively builds and manages relationships within the organization to achieve business objectives with internal communications and public relations support

• Manages time and resources accurately and independently

• Provides business and consumer-focused internal communications through strong writing skills that can synthesize complex information into impactful messages and narratives

Nice to Have:

• Bachelor's degree

• Communications experience within health industry

• 10+ years of comms experience with 3+ years of supporting senior executive teams and external stakeholders

• Strategic communications experience, setting direction and making key decisions about what, when, and how to communicate for highest levels of business and business direction

Requirements and Experiences:

• 7+ years of related public relations and/or internal communications experience. All relevant experience including work, education, transferable skills, and military experience will be considered

• 1+ years of staff, team lead, or project leadership experience

• Experience utilizing strategic communication models of support with top-level executives and internal stakeholders

• Exceptional collaboration skills with the ability to partner effectively within a matrixed organizations

• Demonstrable skills in writing strategic narratives. Proven ability to present complex business ideas, strategies and results succinctly and persuasively at a senior executive level

• Highly effective writing skills and verbal presentation skills that drive impactful stakeholder action

• Strong collaborator able to work well across teams

• Effective presentation skills with advanced proficiency in Microsoft Word and PowerPoint

Role Designation:

Hybrid Remote

Role designation definition: Teleworking is working full time remote. Hybrid is a combination of working onsite and remotely.  Onsite is full-time onsite.

Make a difference

Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, gender expression, or any other legally protected characteristic.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

All roles require a high school diploma (or equivalency) and legal authorization to work in the U.S.

Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.