- Strategic Growth Development and Execution: Formulate and implement medium- to long-term user growth strategies in alignment with the company’s overarching goals, driving continuous enhancement of critical metrics such as registration, retention, engagement, and transaction conversion.
- Comprehensive User Growth Operations: Lead the full spectrum of user growth operations, encompassing new user acquisition, user education, lifecycle management, and the design of incentive mechanisms.
- Establishment of Localized Growth Frameworks: Design and execute localized operational growth strategies tailored to the characteristics of the Chinese market, collaborating closely with regional leaders to ensure effective implementation.
- Exploration and Optimization of Growth Channels: Work collaboratively with product, marketing, data, and business development teams to identify and develop a diverse array of growth channels.
- Data-Driven Decision Making: Establish and refine operational strategies based on user behavior and growth data, facilitating rapid experimentation and meticulous operations driven by analytical insights.
- Team Development and Management: Build and manage a high-performing growth operations team, fostering an agile, efficient, and results-oriented organizational culture.
- Bachelor’s degree or higher, preferably in Marketing, Computer Science, Statistics, Financial Technology, or related disciplines.
- A minimum of 8 years of experience in user growth or internet operations, with at least 3 years in large-scale internet, FinTech, blockchain, or Multi-Channel Network (MCN) sectors preferred.
- Demonstrated experience in leading user growth initiatives from inception (0 to 1) or scaling (1 to 10).
- In-depth knowledge of the Chinese market, particularly concerning user behaviors and growth strategies across various countries and regions.
- Strong analytical skills, with the ability to drive key performance indicators, growth modeling, and data analysis.
- Agile thinker with robust execution capabilities, possessing excellent team management and cross-departmental communication skills.
- Fluent in both Mandarin and English is a must
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
