Strategic Events Lead

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.

As the Strategic Events Lead, you’ll drive the vision, strategy, and execution of Webflow’s hosted events program—anchored by our flagship annual user conference, Webflow Conf. You’ll design and execute high-impact experiences that align with Webflow’s business priorities, deepen customer engagement, and amplify our brand presence across core audiences. You will build and scale a future-ready hosted events strategy that supports long-term growth, including identifying new opportunities for in-person, virtual, and hybrid experiences. You’ll serve as a strategic operator and trusted partner to cross-functional teams and external vendors, ensuring every event delivers measurable business value and a world-class experience for our customers, prospects, and internal stakeholders.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent 
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States  (all figures cited below are in USD and pertain to workers in the United States)
  • Zone A: $153,500 - $202,000
  • Zone B: $146,500 - $192,000
  • Zone C: $139,000 - $182,000
• Canada (all figures cited below are in CAD and pertain to workers in Canada)
  • $168,000 - $231,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Sr. Manager, Events Marketing

As a Strategic Events Leads, you’ll…

• Own the strategy, planning, and flawless execution of Webflow's hosted events program, with Webflow Conf as the premier annual flagship experience.
• Develop and scale a multi-format hosted event portfolio, including in-person, virtual, and hybrid events, to grow reach, impact, and brand relevance.
• Lead high-stakes, cross-functional initiatives in partnership with senior leaders and C-suite stakeholders to ensure content, programming, and experiences reflect business priorities.
• Oversee seven-figure budgets with precision, managing forecasting, reconciliation, and ROI optimization in partnership with Finance.
• Source, contract, and manage global agency partners and vendors across production, venue, A/V, F&B, travel, gifting, and broadcast.
• Translate attendee insights, data, and pipeline metrics into strategic improvements that drive measurable growth, retention, and satisfaction.
• Build and maintain detailed workback schedules and operational playbooks that support team alignment, excellence, and repeatable success.
• Elevate executive and customer participation with clear messaging frameworks, speaker enablement, and high-touch experience design.
• Collaborate with customer marketing, community, and content teams to maximize pre- and post-event amplification and lifecycle value.
• Foster inclusive, accessible experiences that reflect Webflow’s commitment to DEI and global impact.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie, and we'll help you incorporate them into your role.

You’ll thrive as our Strategic Events Lead if you:

• Have 8+ years of experience in an end-to-end ownership role for a 2,000+ attendee flagship user conference (as well as other hosted events) at high‑growth SaaS / tech companies. CMP, CMM, and/or DES certifications are a plus.
• Possess superior project management skills with the ability to manage multiple events simultaneously (project management expertise)
• Demonstrated experience launching complex RFPs for venues, agencies, and services. Strong ability to manage agencies and subcontractors to deliver the optimal event experience for the lowest cost. (vendor and venue management:)
• Have a proven track record partnering with C‑suite stakeholders on content, messaging, and on‑site presence for events. Demonstrable acumen with working with and alongside executives to drive decisions and optimal event experiences.  (executive presence)
• Master of top event platforms (Cvent, Swoogo, Splash, Bizzabo or equivalent), collaboration stacks (Slack, Zoom, Notion), and analytics dashboards (Salesforce, Tableau). (Technical toolkit)
• Demonstrated experience managing seven‑figure budgets, forecasting, and reconciliation in partnership with Finance across multiple event programs and vendor relationships. (budget acumen
• Experience directing agencies and cross‑functional teams in remote‑first, asynchronous environments. Ability to work across all levels of the organization to deliver optimal event outcomes. (Leadership & influence)
• Have a proven ability to design experiences for distinct personas (e.g., enterprise vs. SMB, developer vs. designer). Experience using audience data to shape agenda tracks, session formats, and networking opportunities. (audience strategy & segmentation expertise)
• Possess a deep understanding of how event strategies support pipeline creation and acceleration. Familiarity with MQL, SQL, and attribution workflows tied to events. Ability to translate qualitative and quantitative feedback into clear ROI stories that influence strategic decisions. (Lead gen & sales alignment)
• Produced a range of formats beyond panels/keynotes: workshops, product theaters, AMAs, on-demand libraries. Demonstrable experience and aptitude in building work back schedules, timelines, tools, and best practices for developing conference content with executive speakers, external speakers, and paid talent. (Session production & format innovation)Executed or localizing events in EMEA. Familiarity with international compliance (GDPR, global gifting/shipping logistics, etc.) (Have global events experience)
• Can travel up to ~5-10% (≈ 2-4  weeks per year) for flagship programs and on‑site inspections.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.