Strategic Content Lead

What you can expect

Zoom is transforming how work gets done in an AI-first world and our content must lead that transformation. As our Strategic Content Lead, you’ll bring Zoom’s content strategy and narrative to life through orchestrated hero programs, thought leadership campaigns, and story frameworks that shape market perception and drive measurable business outcomes. This role sits at the intersection of insight, storytelling, and operations — turning Zoom’s biggest ideas into cohesive narratives, research-driven programs, and scalable content systems. You’ll ensure alignment across teams, clarity across every story we tell, and help define the tentpole moments that anchor our brand in the market.

About the Team

We are a high-impact, cross-functional team focused on building programs that connect brand engagement to business growth. We unify partnerships, Tier 1 events, social media, and advertising into one cohesive strategy designed to drive awareness, adoption, and pipeline across the Zoom portfolio. Our work spans the full funnel, and we stay relentlessly focused on outcomes and business impact.

Responsibilities

Strategic Narrative & Thought Leadership

• Supporting bringing Zoom’s narrative and content pillars to life across research, thought leadership, and campaign content.

• Translating insights from customers, data, and market research into compelling storylines and hero programs that reinforce Zoom’s category leadership.

• Crafting messaging frameworks, POV outlines, and content playbooks that guide execution across channels and audiences.

• Collaborating with Brand, Comms, Product Marketing, and Integrated Marketing to ensure narrative cohesion and consistent storytelling across every touchpoint.

• Integrating AI-era discoverability principles—including AEO and evolving LLM search behaviors—into narrative design to ensure Zoom’s content is structured for relevance, authority, and visibility in human and machine contexts alike.

​

Hero & Tentpole Program Orchestration

• Leading the planning and execution of tentpole content programs, including research partnerships, thought leadership programs, and other hero initiatives that anchor Zoom’s marketing calendar.

• Managing program timelines, stakeholder reviews, and cross-functional briefing cycles to ensure alignment and impact.

• Partnering with Creative and Web teams to turn ideas into high-impact content experiences, from digital activations to interactive content.

​

Content Systems, Optimization & Insights

• Applying and evolving content frameworks, governance models, and workflows within the content management platform to enable scale and consistency.

• Tracking and analyzing content performance to uncover what stories resonate, where to double down, and how to refine narrative themes over time.

• Sharing insights and recommendations that inform future storytelling strategy and content investment decisions.

What we're looking for

• 8–12 years of experience in content strategy, narrative marketing, or thought leadership, ideally in B2B SaaS or technology.

• Writing and storytelling skills; able to brief, edit, or create content at an executive level.

• Experience partnering across product marketing, communications, brand, and demand generation.

• Proficiency with content platforms and measurement tools (Optimizely CMP, Knotch, SEO/AEO analytics).

• Comfort with AI tools for ideation and optimization.

• Project management skills and the ability to navigate complex stakeholder landscapes.

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.