The Strategic Communications Specialist supports the execution of integrated communications strategies that strengthen the Mom’s Meals® brand and expand visibility across priority audiences. This role blends public relations and social media responsibilities, helping drive consistent, audience-focused storytelling across earned, owned and shared channels.
Working closely with marketing team members and cross-functional partners, this position supports day-to-day execution across media relations and social channels with increasing independence, while contributing to planning, content development and performance tracking to enhance impact and results.
Position Responsibilities may include, but are not limited to:
- Support development and execution of integrated communications plans aligned with business priorities
- Translate complex business priorities and initiatives into clear, audience-relevant messaging across communications channels
- Execute day-to-day media relations efforts, including media list development, pitching, follow-up and drafting materials such as news releases, briefing documents and talking points
- Own social media content planning and editorial calendar execution, including aligning content to campaigns and business priorities, as well as day-to-day scheduling and publishing
- Support executive visibility through development of social content, contributed content and briefing materials
- Partner cross-functionally to ensure alignment and consistency across communications and campaigns
- Monitor media coverage and social media performance, summarizing insights and supporting recommendations to improve results
Required Skills and Experience
- Bachelor’s degree in public relations, communications, journalism or a related field
- 2-4 years of experience in public relations, communications or social media
- Demonstrated experience supporting media relations and managing social media channels
- Strong writing and editing skills across a variety of formats and audiences
- Ability to manage multiple projects and priorities with strong attention to detail
- Experience collaborating with cross-functional teams
- Demonstrated ability to manage multiple communications workstreams with increasing independence
Preferred Skills and Experience
- Experience in health care, nutrition or a related industry
- Familiarity with media monitoring and social analytics tools (e.g., Cision, Brandwatch)
- Proactive and accountable, with the ability to take initiative and follow through
- Strong collaborator who builds effective working relationships
- Detail-oriented with strong organizational and follow-through skills
- Curious and engaged with media, social and industry trends
Physical Requirements
- Repetitive motions that include the wrists, hands and/or fingers
- Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
- Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus
Skills Required
- Bachelor's degree in public relations, communications, journalism or a related field
- 2-4 years of experience in public relations, communications or social media
- Demonstrated experience supporting media relations and managing social media channels
- Strong writing and editing skills across a variety of formats and audiences
- Ability to manage multiple projects and priorities with strong attention to detail
- Experience collaborating with cross-functional teams
- Demonstrated ability to manage multiple communications workstreams with increasing independence
What We Do
Mom’s Meals is a leading national provider of nutrition solutions and home-delivered meals. Our mission is to help patients and seniors get the nutrition they need to maintain independence while: - Managing chronic health conditions - Living with disabilities or limited mobility - Lacking the desire or energy to prepare and cook healthy meals Healthcare Focus: We partner with health insurance companies, managed care organizations and federal and state supported programs to provide nutrition solutions for their client populations suffering from serious chronic diseases. We are a leading nutrition supplier for Medicaid Waiver and offer programs for Medicare Advantage and Dual Eligible beneficiaries. Our personalized selection of meals aid in the recuperation process post hospitalization, improve patient outcomes and reduce costly readmissions. Specialty health-condition menus support dietary requirements for major chronic diseases impacted by nutrition: Heart Disease, Diabetes, and Renal Disease. Additional menus include Gluten-free and Vegetarian options. Our large selection of meals appeal to a variety of individual tastes and are designed by Registered Dietitians, prepared with fresh ingredients by Chefs in USDA-inspected kitchens and distributed across 48 U.S. states to individuals’ homes or congregate sites. Mom’s Meals is part of PurFoods LLC, a privately held and family owned/operated company based in Iowa.
