CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
The Strategic Business Development Representative (BDR) will partner closely with our Enterprise Sales team to develop and execute account strategies across a focused portfolio of high-value healthcare organizations. This role is ideal for a business-minded professional who enjoys research, problem solving, and building relationships. Success in this role comes from understanding customer challenges, developing thoughtful outreach strategies, and creating opportunities within strategically identified accounts.
This is a Hybrid role in our Holmdel, NJ office.
Your primary mission is to build pipeline within a defined book of strategic accounts through thoughtful outbound prospecting, deep account research, and multi-threaded stakeholder engagement. You will partner closely with Strategic Account Executives to map organizations, understand business challenges, build relationships with key decision-makers, and create opportunities within high-value target accounts. This role requires strong business acumen, intellectual curiosity, and the ability to communicate confidently with executive-level stakeholders. Success comes from strategic thinking, preparation, personalization, and the ability to create meaningful conversations with prospective customers.
What Makes This Opportunity DifferentThis is not a traditional high-volume sales development role. The Strategic BDR will work within a defined portfolio of strategic accounts, partnering directly with experienced Account Executives to develop account plans, engage executive-level stakeholders, and execute personalized outreach strategies. The focus is on quality, preparation, business acumen, and strategic account engagement rather than activity volume alone.
Key Accountabilities- Execute strategic outbound prospecting across a defined set of 50–75 target accounts, developing tailored engagement plans designed to create meaningful conversations with key decision-makers.
- Build and maintain deep account intelligence for each target, including organizational structure, key stakeholders, business priorities, growth initiatives, technology landscape, and potential challenges.
- Develop and execute personalized, multi-touch outreach strategies across phone, email, LinkedIn, and industry events, tailoring messaging to specific stakeholders and business priorities.
- Qualify prospective customers against CentralReach's Ideal Customer Profile and identify organizations with strong strategic alignment and long-term partnership potential.
- Book and coordinate qualified discovery meetings and executive introductions for Strategic Account Executives.
- Partner closely with Strategic Account Executives in regular account planning sessions, aligning on target personas, messaging strategies, opportunity priorities, and pursuit plans.
- Maintain accurate and current records of all prospect activity, outreach history, account insights, and pipeline progress within Salesforce.
- Monitor market trends, industry developments, funding announcements, M&A activity, leadership changes, and other trigger events, converting insights into timely and relevant outreach.
- Represent CentralReach at industry conferences, trade shows, and customer events to build relationships and strengthen market awareness.
- Consistently meet or exceed goals related to qualified meetings, pipeline generation, and strategic account engagement.
- Share market intelligence, prospect feedback, and competitive insights with sales, marketing, and leadership teams.
- Bachelor's degree preferred.
- 3–5+ years of professional experience in business development, sales development, customer success, account management, consulting, healthcare operations, or another customer-facing business function.
- Experience or familiarity with the ABA, behavioral health, healthcare, or IDD market is highly valued, though not required.
- Strong business acumen and intellectual curiosity, with a genuine interest in understanding how organizations operate and make decisions.
- Excellent written and verbal communication skills, including the ability to communicate effectively with senior leaders and executive stakeholders.
- Demonstrated track record of achieving goals, driving results, or exceeding expectations.
- Strong research, organization, critical-thinking, and problem-solving skills.
- Ability to quickly understand complex business environments, stakeholder dynamics, and organizational priorities.
- Resourceful, proactive, and comfortable navigating ambiguity.
- Proficiency with Salesforce or equivalent CRM; experience with sales engagement platforms such as Outreach, Salesloft, Apollo, or similar tools is preferred.
- Coachable, growth-oriented, and motivated by continuous improvement.
- Comfortable working in a fast-paced, evolving environment where collaboration and adaptability are critical.
- Willingness to travel for industry events, onsite meetings, and customer engagements (up to 20–25%).
The ideal candidate is an ambitious, business-minded professional who enjoys learning, problem solving, and relationship building. They can think strategically about an organization, communicate effectively with senior stakeholders, and clearly articulate their personal contributions and accomplishments. They are naturally curious, coachable, and motivated by the opportunity to develop expertise in enterprise software sales while partnering closely with experienced Account Executives. Rather than relying on volume alone, they take a deliberate and thoughtful approach to engaging prospective customers and creating opportunities.
Key Performance Indicators- Qualified meetings booked per month for Strategic Account Executives
- Strategic account engagement activity, including personalized outreach, stakeholder mapping, and account plan execution
- Active accounts with documented engagement strategies and outreach plans in motion
- Pipeline contribution ($ARR) generated from Strategic BDR-sourced opportunities
- Salesforce hygiene, including accuracy and completeness of account and prospect data
- Meeting-to-opportunity conversion rate
Backed by Roper Technologies, Inc. (Nasdaq: ROP), CentralReach is entering an exciting phase of growth, innovation, and scale.
Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.
Protecting your information is important to us. Please take a moment to review our Notice of Privacy Practices for Job Applicants. Applicant-Privacy-Notice-110725 to understand how we collect, use, store, and protect your personal information during the recruitment process.
Skills Required
- 4+ years of outbound B2B sales, sales development, or business development experience with track record of meeting activity and pipeline targets.
- Experience or genuine familiarity with the ABA, behavioral health, or IDD market.
- True hunter mentality; comfortable with high-volume outreach and rejection.
- Strong research instincts to map organizations and identify decision-makers.
- Excellent written and verbal communication; able to engage C-suite executives.
- High commercial acumen and understanding of ABA business operations and pain points.
- Proficiency with Salesforce or equivalent CRM.
- Experience with sales engagement platforms (Outreach, Salesloft, Apollo).
- Self-motivated, disciplined, coachable, and growth-oriented.
- Willingness to travel for industry events and onsite engagements (up to 20-25%).
What We Do
CentralReach’s story started in 2012 at an ABA clinic in Pompano Beach, Florida. The company's founder, a practicing Board Certified Behavior Analyst, was drowning in manual work – from paper billing and clinical data collection to clinical reporting.. With client outcomes in mind, she created a technology-based solution that reduced time-consuming administrative work and freed her to spend time where it matters most – serving clients. Today, under the leadership of Chris Sullens, award-winning CEO in the technology space, CentralReach remains committed to its founding mission: leveraging technology to support individuals with autism and intellectual and developmental disabilities and addressing the growing Autism and IDD care gap. Now the leader in its field, CentralReach continually strives to propel the industry forward through cutting-edge technology, an unrelenting commitment to excellence, and a culture devoted to serving the growing neurodiverse population. Trusted by more than 115,000 users, we enable therapy providers, educators, and employers to scale the way they deliver Applied Behavior Analysis therapy with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
Why Work With Us
We are a mission-driven team who are lucky to get to impact and advance the future of autism and IDD care software. CentralReach is growing quickly, which provides the opportunity to learn and grow from within. We strive to provide career pathing opportunities, as well as leadership and management development training opportunities.
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