Strategic Alliance Manager (f/m/d)

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London, Greater London, England, GBR
In-Office
Enterprise Web • Marketing Tech • Software
Content that takes you from anywhere to everywhere.
The Role

About the Opportunity

As a Contentful Strategic Alliance Manager (SAM), you will play an important role in developing the global agency/SI strategy, GTM plans and facilitating alignment between sales and a set of our global agency/SI partners (e.g., Accenture, EPAM, valtech, WPP) and key regional agencies to drive joint opportunities and ACV in enterprise accounts. You will be responsible for executing upon a strategy with our global agency/SI partners and key regional agencies to develop and win enterprise opportunities. This position requires an entrepreneurial and collaborative mindset that is able to spearhead solutions, be proactive, and work cross-departmentally.  Serving as a key part of our sales function, our partnerships team plays a critical role in driving partner-sourced enterprise opportunities, customer value, and extending the reach of the company through our partner ecosystem.

The role of the Strategic Alliance Manager (SAM) is to be the representative of the partner organization responsible for the management of a set of our global agency/SI partners and key regional agency partners in region. This role creates direct alignment between our sales team and the partner, to better serve our enterprise customers, prospects, and drive value with our partner ecosystem.

  • Lead GTM planning with a set of global agency/SI partners and regional agency partners in region focused on enterprise customers
  • Work with the partner team, partner marketing, sales and the partners to develop and execute plans that drive and close partner-sourced opportunities for Contentful
  • Develop and own the key partner relationships with the global agency/SI partners and key regional agency partners regionally
  • Drive new integrated offerings with global agency/SI partners and regional agency partners
  • Drive partner sourced SQLs and ACV with named partners

What to expect?

  • Collaborate closely as a key teammate with the global partner and sales teams
  • Work across the organization (e.g., sales, marketing, product) to be effective
  • Drive the success of the global agency/SI partnerships within Contentful

What do you need to be successful

  • 5+ years of enterprise partner management experience working for a digital agency or technology platform provider
  • Experience in CMS and/or Commerce
  • Demonstrated continued success within rapidly emerging technology companies
  • Polished and impactful presenter and facilitator
  • Combination of technical and sales/customer success acumen
  • Strong sales orientation with the ability to interpret/distill requests from the field into impactful deliverables
  • Experience partnering with multiple stakeholders including but not limited to marketing, product, engineering, and sales
  • Strong understanding and articulation of the intersection of business solutions and implementation
  • Strategic thinker with the ability to understand complex issues, and develop/apply/simplify frameworks to facilitate broader organizational understanding, decision-making, and action (with leadership and cross-functional teams)
  • Experience in account mapping and planning with both the sales organization as well as partners
  • Consultatory outbound sales and/or partner selling experience with a SaaS product
  • History of working with a large partner ecosystem comprised of both technology and solution partners
  • Strong internal and external collaboration and negotiation skills

What's in it for You?

  • Join an ambitious tech company reshaping the way people build digital experiences
  • Full-time employees receive Stock Options for the opportunity to share in the success of our company
  • Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents.
  • Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
  • We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
  • Company paid parental leave to care for and focus on your growing family
  • Use your personal annual education budget to improve your skills and grow in your career
  • Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
  • An annual wellbeing stipend to care for your physical, financial, or emotional health
  • A monthly communication stipend and phone hardware upgrade reimbursement.
  • New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

#LI-AT1 #LI-Hybrid

Who are we?

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at [email protected] with any information you may have.

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice”, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

Contentful Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Contentful and has not been reviewed or approved by Contentful.

  • Fair & Transparent Compensation Pay is considered competitive for many roles, particularly in sales and technical tracks, with structured packages that include base and variable components. Feedback suggests compensation ranges are outlined by role, location, and experience, helping set expectations.
  • Healthcare Strength Healthcare coverage is described as comprehensive with strong employer cost coverage and broad medical, dental, vision, life, and mental health support. Wellness programs and a wellbeing stipend further reinforce the health offering.
  • Parental & Family Support Family-building support is emphasized through generous paid parental leave, adoption assistance, and fertility benefits. These programs position the company as supportive of different family needs.

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The Company
HQ: Berlin
744 Employees
Year Founded: 2013

What We Do

Contentful is a leading composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, Ninetailed by Contentful and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations of all sizes around the world, including nearly 30% of the Fortune 500.

Why Work With Us

Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.

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