Strategic Accounts Sales Manager - West/Midwest (60050)

At Core Health & Fitness, our purpose is to live and share our passion for fitness. We bring innovative health and fitness solutions to the global market with brands like StairMaster, Schwinn, Nautilus, Star Trac, Throwdown, Wexer, Aktiv Solutions and Gym Rax and we’re still growing. We press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry.

At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our communities. If you’re looking for a fulfilling career in helping people, find the best version of themselves, you’ve come to the right place.

We are looking for a Strategic Accounts Sales Manager to join our growing organization in the West/Midwest!

We offer: Medical, Dental, Vision, Life, 401k with Match, Paid Short and Long-Term Disability, Pet Insurance, and more!

General Position Summary
The Strategic Accounts Sales Manager is responsible for leading and expanding sales initiatives within designated strategic market segments. This role involves building and nurturing strong client relationships, identifying customer-specific needs, and delivering tailored solutions to drive growth and customer satisfaction.

The position collaborates closely with the Director of Strategic Accounts Sales and cross-functional teams to ensure account success. Key performance indicators include:

• Travel and client engagement planning

• Sales pipeline development and opportunity creation

• Industry event participation

• Timely task execution and follow-up

Success is measured by achievement of annual revenue and booking targets, effective expense and margin management, and sustained customer satisfaction.

Essential Duties and Responsibilities
• Develop and execute strategic business plans and annual account plans.
• Own and manage key strategic accounts, ensuring revenue targets and market share goals are achieved.
• Maintain and strengthen relationships with clients, dealers, and internal/external sales partners.
• Provide market and customer feedback to Sales and Product Management to support product and pricing strategies.
• Collaborate with Marketing to inform strategic plans for targeted segments.
• Assist with order processing, credit/collections, and ensure timely fulfillment.
• Coordinate with internal departments (Technical Service, Logistics, Sales Ops, Credit, etc.) to meet customer expectations.
• Represent the company at customer meetings, trade shows, and industry events.
• Engage in thought leadership activities including public speaking, social media engagement, and channel partnerships.
• Monitor market and competitor trends to inform product and channel strategies.
• Contribute to accurate sales forecasting and reporting.

Job Requirements
• Exceptional attention to detail with the ability to manage multiple priorities.
• Strong communication, organization, and time management skills.
• High energy, professional demeanor, and collaborative mindset.
• Strategic and operational planning capabilities.
• Demonstrated ability to launch new products to market in partnership with product and marketing teams.
• Strong presentation, negotiation, and consultative selling skills.
• Ability to lead, coach, and support other sales team members.
• Experience with sales funnel management and CRM systems (Salesforce preferred).
• Regular travel required to service clients and attend industry functions.
• Must demonstrate and uphold the company’s Core Values.

Education and Experience
• Bachelor’s degree or equivalent experience required.
• Minimum of 5 years of sales experience, preferably within the fitness or wellness industry.
• Experience working with direct and dealer sales teams.
• Proficiency in Microsoft Office and Salesforce CRM.
• Trade show and industry event experience preferred.
• Must hold a valid driver's license and current insurance coverage.

Core Competencies
• Customer Focus – Builds trust, sets clear expectations, and ensures satisfaction.
• Prospecting – Proactively generates new business opportunities.
• Negotiation – Navigates win-win solutions and conflict resolution effectively.
• Product Knowledge – Understands features, benefits, and competitive positioning.
• Results Orientation – Sets ambitious goals and follows through to completion.
• Relationship Building – Identifies customer needs and delivers compelling value.
• Teamwork – Actively contributes to team goals and fosters collaboration.
• Communication – Delivers clear, professional, and impactful communication.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Core Health& Fitness is an equal opportunity employer that does not discriminate on the basis of race, color, national origin, sex, disability, age, religion, sexual orientation, gender identity, gender expression, creed, disabled veteran status, marital status, or Vietnam-era veteran status. If you are a person with a disability and you need assistance in applying for a position with Core Health & Fitness, please contact our Human Resources department at [email protected] and direct assistance will be provided.

Disclaimer
This job description is intended to describe the general nature and responsibilities of the position. It is not an exhaustive list of all duties, responsibilities, or qualifications required of employees assigned to this role. Responsibilities may change as business needs evolve.