Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.
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Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Take advantage of a fantastic opportunity with WBTW News 13, the unrivaled media powerhouse in the Myrtle Beach-Florence region has an immediate opening for a Strategic Account Manager in our Myrtle Beach office. We want a visionary and dynamic enthusiast to join our Digital Media team. This isn't just a job—it's an electrifying career path with Nexstar Media Services where you'll craft tailor-made marketing solutions, custom-fit to our clients' needs across a multitude of platforms. As a pivotal administrative member of our dynamic team, you'll inspire revenue by supporting our sellers and management, securing coveted sponsorships, and driving the charge in digital innovation. Join us at the forefront of media excellence and unleash your potential today!
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar
Strategic Account Manager Responsibilities:
Develop and execute go-to-market sales strategies and tactics that result in exceeding personal, team and company revenue targets
Establish, maintain and grow meaningful client relationships
Generate new digital marketing services business and grow business from existing clients while retaining current business
Utilizes CRM, I/O systems, WideOrbit, Facebook Business Manager, Google Analytics, Google TagManager, Wordpress, and Google AdManager to manage business development, campaign fulfillment, reporting and retention.
Assist with creating Digital ads/websites
Other duties as assigned
Requirements & Skills:
BA or BS in Business Marketing, Advertising or Communications preferred
3+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills including proficiency in Excel and PowerPoint, and willing to become proficient in any additional in-house sales systems including adobe products
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Be an effective partner with the market's sales team in generating digital revenue, opportunities and educational opportunities
Nexstar Media Inc. (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 200 television stations and related digital multicast signals reaching 116 markets or approximately 68% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, My Network TV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of News Nation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit www.nexstar.tv.
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Skills Required
- BA or BS in Business Marketing, Advertising or Communications preferred
- 3+ years of digital marketing or media sales preferred
- Significant knowledge of local digital marketing services
- Effective communication and client presentation skills, proficiency in Excel and PowerPoint
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
