Do you excel at developing results‑driven marketing campaigns and delivering strategic solutions for your clients?
If you’re a digital marketing strategist with a strong background in sales and business development, WSAV News 3, the Nexstar Media station in historic Savannah, Georgia, offers an exciting opportunity to play a key role on our advertising sales team.
As a Digital Strategic Account Manager, you will contribute to team goal achievement by collaborating with colleagues to develop effective, client-focused solutions. You will also identify and pursue new business opportunities and manage your own portfolio of accounts.
The compensation plan offers a competitive base salary enhanced by monthly commissions and quarterly bonus opportunities designed to reward your success.
What You’ll Do:
- Collaborate with sales team on digital strategy, proposal development, client service and performance reports for key accounts.
- Develop and present customized multichannel digital advertising plans. Pitch and close new accounts together with other team members.
- Prospect, develop, close, maintain and grow high-level new business to manage on your own.
- Analyze and interpret key performance metrics: CTR, CPC, CPA, ROAS, video completion rate, reach/frequency, conversions and make data driven recommendations for performance improvement.
- Develop a file of case studies to document success stories.
- Share knowledge of digital media tactics, best practices and marketing trends during training meetings.
- Assist sales management team with special projects.
What You’re Good At:
- Identifying opportunities to meet client goals by utilizing the best combination of tactics.
- Discussing detailed topics with key decision makers.
- Translating strategy into execution by providing a clear plan that delivers measurable outcomes.
- Presenting insights and recommendations clearly to teammates and clients.
- Staying ahead of digital trends to help clients leverage the latest innovations in audience targeting and attribution.
Required Skills and Qualifications:
- Experience with CTV, digital video advertising and CPM based campaigns is essential.
- You have sales experience in a client-facing role, preferably with an agency, media company or digital marketing organization.
- Comprehensive knowledge and practical application of digital media tactics, targeting capabilities and analytics.
- Excellent presentation skills - Ability to write, design and deliver clear and concise information in a creative and compelling format.
- Time management skills are essential to success in this role.
- You are skilled at efficiently creating sharp, polished documents in Microsoft Office including PowerPoint and Excel.
- Professional appearance is a must.
Education & Experience
- Bachelor’s degree in marketing, advertising, mass communications, or a related field preferred, or an equivalent combination of education and proven work-related experience.
- Experience in a strategic role in digital advertising sales and marketing, preferably within a media company or agency.
Physical Demands & Work Environment
This is an in-office role. The Strategic Account Manager must be able to sit, conduct telephone conversations, use email, write memos, conduct face-to-face discussions with individuals and groups, make decisions without supervision, and work indoors in environmentally controlled conditions.
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
