KLAS 8 News Now, the Nexstar Media TV station in Las Vegas, Nevada has an exciting opportunity for someone who excels in digital marketing strategy and advertising sales.
The Strategic Account Manager generates digital advertising revenue by calling on local and regional businesses and agencies to develop new client relationships. They will sell digital marketing solutions to these businesses utilizing Nexstar’s full suite of digital products. They will also collaborate with account executives on client service and digital strategy for key station accounts and develop into a subject matter expert to assist the management team.
The compensation plan includes a base salary plus monthly sales commission with the opportunity to develop local, regional and multi-market business.
If this sounds like your ideal career, we want to meet you! We’re looking for someone to complement our sales team of experienced and creative people in a fast-paced and fun environment.
- Prospect, qualify, develop, close, and grow new business
- Make in-person sales calls and phone calls to reach key decision makers
- Conduct in-depth needs analysis to understand each client's unique advertising goals
- Develop and present customized digital advertising solutions. Pitch and close new accounts on your own and together with other team members
- Provide regular follow-up reporting to clients using detailed analytics
- Meet revenue targets and develop a strategy to support achievement of goals
- Assist sales team with proposal development, client service and analytics for key accounts
- Develop a file of success stories and case studies to share with the sales team
- Share knowledge of digital media products and marketing trends during sales training meetings
- Assist sales management team with special projects related to digital sales
- Other duties as assigned
Requirements & Skills:
- Expertise selling digital advertising is required. Experience with CTV, digital video advertising and CPM based campaigns is a plus
- Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format
- Comprehensive knowledge and practical application of digital media targeting capabilities and analytics
- A consistent track record of meeting or exceeding sales targets
- Time management skills are essential
- Effective relationship building, customer service and negotiation skills
- Strong computer skills. Must be able to produce high quality documents in Microsoft Office including Word, Excel and PowerPoint
- Professional appearance is a must
- Reliable transportation, valid driver’s license and a satisfactory driving record
Education/Experience:
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience. Minimum of 2 years of experience in advertising sales OR a minimum of 5 years in a digital marketing strategic role along with previous business to business sales experience.
Physical Demands & Work Environment:
The Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is not a work from home position and requires going to the office 5 days a week.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
