Strategic Account Manager

What will you be doing?

The objective of the role is to drive sales by establishing new distribution routes, specifically targeting online ASHP and boiler distribution outlets, working with legislation changes and creating competitive advantage for future growth. The Strategic Account Manager will investigate, source and build new accounts to work closely with the accounts once open to gain insight of the customer’s growth plans on relevant products to ensure the BUK business is aligned with said growth.  

The role will consist of account management of the new customer accounts identifying full year forecasts, forecasting accuracy and working closely with the production team in the planning of the customer requirements for new and recently opened accounts.  

A close working relationship across multiple disciplines within the business is paramount and as such a large proportion of the account managers role will be focused on working with NDP, quality, production, logistics and finance.  

On a daily basis you’ll be responsible for:
•Identifying, researching and targeting new accounts for incremental growth of our products for our business. 
•Understand the customers business, their objectives, and ensure that value-based selling is at the heart of the relationship 
•To develop and execute individual business plans both strategic and tactical for each account.
•To develop a joint product roadmap
•To set agreed “key performance indicators” (KPI’s) between Baxi and the accounts based around metrics that provide efficiency, value adding (for our and our customer business), governance and compliance 
•Collaborate with cross-functional teams, including planning, marketing, product management, and operations, to develop and execute account strategies aligned with the overall objectives of the Baxi organisation.
•Achieve new accounts and sales turnover & margin targets for each account in line with company expectations 
•Ensure compliance to trading agreements from both parties 
•Liaise closely with all departments within the accounts to ensure the customer journey is as expected by BHUK and the customer 
•Build the Key Account Model via both businesses to assist with the day to day running of each account 
•Serve as the primary point of contact for assigned strategic accounts, building and maintaining strong relationships with key stakeholders at all levels.
•Ensure that customer terms and support plans are executed in alignment with trading plans and budget growth objectives. Collaborate with internal teams, including finance and customer support, to ensure that contractual agreements, pricing structures, and service level agreements are implemented effectively and consistently across key accounts.
•Monitor budget utilisation and track spending against allocated funds for customer support, marketing initiatives, and promotional activities. Identify opportunities to optimise resource allocation and maximise ROI while staying within budget constraints.
•Utilise forecasting models and demand planning tools to generate accurate sales forecasts and inventory projections for your assigned accounts, ensuring that these back into our company KPIs, budget, growth targets, market share and company values.
•Monitor inventory levels, sales out data, and stock availability to proactively identify opportunities and risks. Work with internal teams to optimise stock allocation, replenishment cycles, and order management processes to ensure timely delivery and minimise stockouts.
•Conduct regular business reviews with key accounts to review performance against targets, discuss upcoming promotions or product launches, and address any concerns or issues.
•Identify and pursue upselling and cross-selling opportunities within assigned accounts to maximise revenue and customer lifetime value.
•Provide regular updates and insights to the Head of Strategic Partners on account performance, forecast accuracy, inventory management, and strategic initiatives.
•Stay informed about industry trends, competitor activities, and market dynamics relevant to your assigned accounts. Leverage this knowledge to anticipate customer needs, identify growth opportunities, and inform account strategies.

About you:
We want to make sure you’re set up for success in our mission. To be successful in your application you’ll need to;
•Bachelor's degree (preferred) however proven experience in a similar role will be considered. 
•A thorough understanding of the principles of account management and business development is essential.
•Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
•Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively with clients and internal stakeholders.
•Detail-oriented with strong organisational skills, able to manage multiple projects and priorities simultaneously.
•Ability to thrive in a fast-paced, dynamic environment and drive results.
•Experience working with [specific industry or market segment] preferred.
•Knowledge of forecasting methodologies, inventory management principles, and supply chain processes is a plus

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.