Our Story:
Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.
At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.
As a member of the team, you can expect to:
- Make a difference through your work – You’ll be proud to tell your family and friends about what you do.
- Gain significant career experience only obtained within a fast-growing organization – Entry-level roles through executive leadership.
- Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins.
The Role:
The Strategic Account Executive drives Crisis Prevention Institute’s (CPI’s) growth by spearheading strategic sales initiatives that expand its training programs and products in the education and healthcare markets. This role is pivotal in winning new business and unlocking potential in underpenetrated accounts through executive-level partnerships, consultative selling, and solutions-oriented strategies. Operating with a high degree of autonomy and discretion, the Strategic Account Executive is empowered to shape sales opportunities and deliver results that advance CPI’s organizational objectives.
What You Get To Do Everyday:
- Drive the entire sales process – from prospecting to contract execution – to achieve and exceed CPI’s sales and revenue targets.
- Serve as the principal representative of CPI for actual or potential customers.
- Strategically identify, engage, and convert new opportunities in the education or healthcare markets through targeted account-based approaches.
- Deliver compelling, solution-oriented presentations that address customer needs and showcase CPI’s unique value proposition.
- Forge and nurture executive-level relationships, aligning CPI’s training solutions with customer business challenges for maximum impact.
- Build and manage a robust pipeline of qualified prospects, leveraging CRM and sales tools for accurate activity tracking and forecasting.
- Partner with cross-functional teams, including marketing, product management, and customer care, to ensure seamless customer experiences and successful solution implementations.
- Provide actionable insights to leadership on industry trends, competitive activity, and client feedback to support strategic planning.
- Report on sales performance, customer engagements, and pipeline progress to leadership.
- Represent CPI at trade shows, conferences, and other industry events to expand market presence and build valuable connections.
- Stay ahead of industry trends, competitive offerings, and regulatory requirements to position CPI competitively.
- Perform other position-related duties as assigned.
You Need to Have:
- Bachelor’s degree in business, marketing, or related field
- Three or more years of successful sales experience
- Proven track record of success in a ‘hunter’ sales role, with verifiable new business wins
- Demonstrated expertise in contract negotiation
- Proficiency with Microsoft Office suite and CRM platforms
- Valid Driver's License
- Meet all Vendor Credentialing requirements to ensure unrestricted access to CPI customer sites, including valid identification, background checks, drug screening, and required immunizations (such as COVID-19), as specified by each customer
- Continuously uphold all credentialing standards throughout employment to support essential job functions
- Expertise in managing complex sales cycles and influencing executive decision-makers
- Strong business acumen with sound independent judgment in customer engagement
- Advanced consultative selling skills to uncover needs and deliver tailored solutions
- Exceptional attention to detail and accountability for results
- Proven ability to multitask, prioritize, and organize in a dynamic work environment
- Excellent communication, negotiation, and presentation skills
- High resilience and the ability to handle frequent rejection with a positive attitude
We'd Love to See:
- Demonstrated success in B2B consultative or solutions-based sales environments
What We Offer:
- $60,000 annual base
- On target earnings of $137,500 (base + uncapped commissions)
- Comprehensive benefits package
- 401k
- PTO
- Health & Wellness Days
- Paid Volunteer Time Off
- Continuing education and training
- Remote or Milwaukee Headquarters
- Paid Parental Leave
Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.
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What We Do
Since 1980, the Crisis Prevention Institute has helped millions of individuals begin a journey of positive, supportive, and empathic caring for people of all ages. • We believe in the power of empathy, compassion, and meaningful connections. • We consider personal safety and security the antidotes to fear and anxiety; and that listening leads to understanding. • We know when those who care for others feel prepared and confident in their abilities, they can make the world a better place. CPI’s crisis prevention training gives professionals the confidence to prevent and respond to workplace violence. With a focus on healthcare, education, human services, and dementia care, CPI sets the standard for best practices in evidence-based workplace violence prevention. Our training is designed to support the safety and well-being of both staff and those in their care. We teach the skills that help professionals de-escalate verbal and physical crises in the workplace, with an array of solutions that address the full spectrum of risk levels. Solutions Nonviolent Crisis Intervention® Training: Nonviolent Crisis Intervention Training focuses on verbal de-escalation and early intervention, giving staff an effective framework for decision making and problem solving, as well as teaching safe disengagements and physical interventions that can be implemented with the least use of force, providing the safest environment for all parties involved. Verbal Intervention™ Training: This program is ideal for organizations that have a hands-off policy, and for staff members who don’t experience higher risk situations requiring physical interventions, instilling the confidence and skills to verbally respond to disruptive behaviors, and prevent further escalation. To learn more about CPI and our full offering of industry-leading solutions, visit us today at crisisprevention.com.









