This Job Description May Cause Extreme Excitement and Career Growth
We are seeking a hands-on, strategic Station Manager to lead this market. This is a frontline leadership role - not a desk job - and the top priority is revenue growth with a clear digital revenue strategy and an operational partnership with the General Manager. You will co-author the station operating plan, own digital growth, and translate strategy into measurable sales and operational execution with focus on overall revenue growth.
Primary Goals
- Co-create and execute the station Operating Plan with the GM — lead forecasting, P&L management, budget accountability, and tactical execution to hit quarterly/annual targets.
- Own the station’s digital revenue strategy — grow streaming/OTT, programmatic, social, display, mobile, email, and lead-gen income; build integrated digital products for local advertisers.
- Turn strategy into results — design go-to-market plans for linear + digital-first programs, measure performance, and iterate quickly to scale what works.
Core Responsibilities
- Develop and scale digital product offerings (OTT/CTV, programmatic, social, email, local search, lead-gen) and integrate them with traditional TV packages.
- Partner daily with the GM to set the Operating Plan: budgets, revenue targets, staffing plans, promotions calendar (gantt chart), and contingency plans for breaking events.
- Lead sales strategy and execution — train and coach the sales team to sell integrated, data-driven campaigns and demonstrate value with metrics.
- Own sales forecasting, pipeline health, and KPI reporting; use analytics to drive pricing.
- Drive new business development with aggressive, targeted outreach and modern prospecting techniques (CRM, lead gen software, AI tools).
- Manage employee relations and station relations in absence of the GM — ensure on-air/digital continuity and execution during breaking news or weather events.
- Hire, mentor, and hold staff accountable; foster a collaborative culture that balances creativity with performance.
- Build and maintain strong local client relationships; identify and convert non-traditional revenue opportunities (events, sponsorships, branded content).
- Ensure cross-department alignment (news, promotions, engineering, finance).
Success Metrics / KPIs (what you’ll be measured on)
- Digital revenue growth (OTT/CTV, programmatic, social, email, digital sponsorships) — quarter-over-quarter and year-over-year.
- Integrated campaign penetration — percent of total revenue from campaigns that include digital + linear components.
- Operating Plan performance — revenue vs. budget, margin, and forecast accuracy.
- Sales team performance — budget attainment, pipeline conversion rate, average deal size.
Required Qualifications
- 5+ years in senior management at a TV station or media company with a hands-on background in TV advertising sales and operations.
- Proven track record growing digital revenue — direct experience with OTT/CTV, programmatic, social, email, and digital sponsorship products.
- Strong capability in data, analytics, and attribution — able to translate metrics into pricing, packages, and sales programs.
- Experience co-creating operating plans / P&L management with station leadership; strong budgeting and forecasting skills.
- Demonstrated leadership: hiring, coaching, motivating, and holding sales and operations teams accountable.
- Strong negotiation and closing skills; highly focused on new business development using modern prospecting tools (CRM, AI).
- Excellent written and oral communication skills; comfortable presenting results and strategy to senior leadership.
- Technical & tools: Excel, PowerPoint, CRM systems, programmatic/SSP/DSP familiarity preferred; OSI or similar traffic/billing experience a plus.
Preferred
- Experience building pricing, packaging for new linear + digital products, and working with third-party vendors.
- Demonstrated use of AI or automation in sales operations.
- Background in community engagement that drives audience growth and advertiser affinity.
Why Sinclair
- Leadership role with measurable strategic impact across two markets.
- Opportunity to define and scale a modern, digital-first revenue engine while preserving linear strengths.
- Competitive compensation, benefits, and the ability to rapidly move ideas to market.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Skills Required
- 5+ years in senior management at a TV station or media company, with hands-on TV advertising sales and operations experience
- Proven track record growing digital revenue through OTT/CTV, programmatic, social, email, and digital sponsorship products
- Strong data, analytics, and attribution capabilities, including translating metrics into pricing, packages, and sales programs
- Experience co-creating operating plans and managing P&L, budgets, and forecasts
- Leadership experience hiring, coaching, motivating, and holding sales and operations teams accountable
- Strong negotiation, closing, and new business development skills using CRM and modern prospecting tools
- Excellent written and oral communication skills, including presenting results and strategy to senior leadership
- Proficiency with Excel and PowerPoint
- Familiarity with CRM systems and programmatic/SSP/DSP technologies
- OSI or similar traffic and billing system experience
- Experience building pricing and packaging for new linear and digital products
- Experience working with third-party vendors
- Demonstrated use of AI or automation in sales operations
- Community engagement experience that drives audience growth and advertiser affinity
Sinclair Broadcast Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sinclair Broadcast Group and has not been reviewed or approved by Sinclair Broadcast Group.
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Healthcare Strength — Health, dental, vision, mental health support, telehealth, and employer-paid life and long-term disability are described as broad and solid. Feedback suggests coverage starts relatively early for full-time employees and provides strong baseline security.
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Retirement Support — A 401(k) with company match and an Employee Stock Purchase Plan are part of the standard package. Feedback suggests these programs contribute meaningful long-term financial support.
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Leave & Time Off Breadth — Paid time off, parental leave, holidays, sick leave, and personal days are outlined as part of the offering. Job postings indicate a structured PTO allotment that appears reasonable for a large employer.
Sinclair Broadcast Group Insights
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
