About Sign In App
At Sign In App, we're redefining how organizations manage access and visitor management. We believe security and great experiences should go hand in hand, helping organizations protect their people, simplify compliance, and create seamless workplaces. Trusted by 30,000+ organizations worldwide, we're building the future of Access Intelligence - making every interaction safer, smarter, and more welcoming.
The Role
We are seeking a highly analytical and commercially minded Go-to-Market (GTM) Analyst to help us understand and improve the performance of our marketing funnel and go-to-market engine.
This role will turn marketing and sales data into actionable insights, helping us understand where pipeline is coming from, the quality and value of that pipeline, how prospects progress through the funnel, and where we should invest to drive efficient ARR growth.
The GTM Analyst will report to the SVP Financial Planning & Analysis and partner closely with Marketing, Revenue Operations, Sales, and Finance to establish consistent reporting and analyze performance across customer segments and channels. The role will identify opportunities to improve conversion, pipeline generation, customer acquisition cost, and marketing ROI.
This is a great opportunity for someone who is analytically sharp, commercially curious, and enjoys digging into the "why" behind the numbers. You'll turn data into clear insights and recommendations that help Marketing and Sales make better decisions.
What You'll Be Doing
- Own reporting and analytics across the full marketing funnel, from lead generation through to pipeline, bookings, and ARR
- Analyze funnel performance and pipeline quality, including conversion rates, deal size, velocity, and ARR contribution across SMB, Mid-Market, and Enterprise segments
- Measure marketing-sourced and influenced pipeline by channel, campaign, geography, and product, and recommend where to increase, reduce, or redirect spend
- Build reporting on CAC, LTV, CAC payback, marketing ROI, and sales and marketing efficiency
- Create dashboards, forecasts, and leading indicators that give executives clear visibility into funnel performance and future ARR
- Partner with Revenue Operations and Finance on consistent definitions, data integrity, attribution methodology, budgeting, and ROI analysis
Culture
We're a team that challenges "good enough" - collaborative, curious, and focused on solving real problems. We keep things simple and put our customers at the centre of everything we do.
Our values guide how we work every day:
- Customer first
- Respect and dignity
- Be accountable
- Honesty and positivity
- We're here to win
- Do good and give back
Job requirements
What You’ll Bring
- A sharp analytical mind and genuine commercial curiosity
- A drive to dig into the "why" behind the numbers, not just report what happened
- The ability to spot inconsistencies and ask good questions of the data
- Confidence turning funnel and pipeline metrics into clear takeaways for Marketing and Sales
- A proactive approach, bringing recommendations forward rather than waiting to be asked
Required qualifications
- 3 to 5+ years' experience in marketing analytics, revenue analytics, BI, RevOps, or a similar analytical role
- Strong understanding of SaaS funnel metrics, including MQL, SQL, opportunity conversion, pipeline, ARR, CAC, LTV, and CAC payback
- Advanced Excel or Google Sheets skills and experience working with large datasets, with a sharp eye for inconsistencies and data quality
- Ability to translate complex data into concise, commercial insights and present them confidently to senior leadership
Preferred / Nice to Have
- Experience specifically with marketing attribution modelling and campaign-level analysis
- Experience with cohort and customer segmentation analysis
- Prior exposure to GTM segmentation models (Transactional/SMB, Mid-Market, Enterprise)
- Experience partnering directly with Finance on budgeting or ROI evaluation
- A track record of proactively bringing recommendations forward rather than only responding to requests
How We Work
- Location: St Petersburg
- Work Arrangement: Hybrid 3 days in office
- Working Hours: Standard working hours, as a global company there maybe some requirement for collaboration across global time zones.
- Travel: Occasional travel may be required
Skills Required
- 3 to 5+ years of experience in marketing analytics, revenue analytics, business intelligence, revenue operations, or a similar analytical role
- Strong understanding of SaaS funnel metrics, including MQL, SQL, opportunity conversion, pipeline, ARR, CAC, LTV, and CAC payback
- Advanced Excel or Google Sheets skills and experience working with large datasets
- Ability to translate complex data into concise commercial insights and present confidently to senior leadership
- Sharp analytical mind and genuine commercial curiosity
- Ability to identify data inconsistencies and ask effective questions
- Confidence turning funnel and pipeline metrics into clear takeaways for Marketing and Sales
- Proactive approach to bringing forward recommendations
- Experience with marketing attribution modeling and campaign-level analysis
- Experience with cohort and customer segmentation analysis
- Exposure to GTM segmentation models across SMB, Mid-Market, and Enterprise
- Experience partnering with Finance on budgeting or ROI evaluation
- Track record of proactively bringing recommendations forward
What We Do
Sign In App, formerly Sign In Solutions, is The Access Intelligence Platform. We help organizations manage access, security, compliance, and workplace experience together, turning every sign in, booking, and interaction into real time insight that makes workplaces safer, smarter, and more welcoming. Launched in 2021 with funding from PSG, we've grown by bringing together leading workplace technology companies under one brand. Sign In App now unifies the products formerly known as Sign In Enterprise (Traction Guest), Sign In Compliance (ThreatSwitch), Sign In Workspace (Pronestor), Sign In Central Record (SCR Tracker), The Receptionist, and 10to8, creating one intelligent platform for visitor management, access, compliance, and workplace operations. Sign In App is backed by PSG, a growth equity firm that partners with software and technology enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities, and build strong teams. Visit: www.psgequity.com If the header has a tight character limit, "The Access Intelligence Platform™. Secure by design. Human by nature." works on its own.
Why Work With Us
Sign In App is a growing global company where employees have the opportunity to make a meaningful impact. We value collaboration, ownership, and new ideas, giving people the opportunity to help shape how we work as we continue to grow and evolve.
