Stakeholders Value Marketing Manager

Posted Yesterday
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24 Locations
In-Office or Remote
Senior level
Healthtech • Pharmaceutical
The Role
The Stakeholders Value Marketing Manager at Edwards leads marketing initiatives by developing strategies and messages for products, enhancing relationships with stakeholders, and managing budgets for non-clinical activities.
Summary Generated by Built In

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

 

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey

Our Stakeholders Value Marketing Manager develops non-clinical/value program complementing our clinical differentiation programs to effectively market Edwards products and services to constituents including Edwards's sales representatives, clinicians and hospital administrators.
How you will make an impact:

• Develop comprehensive plans including strategies and tactics for main products

• Harmonize and strengthen the answers to tenders in countries with clinical and non clinical differentiation
• Build relationships with key opinion leaders (KOL) and non clinical stakeholders (hospital purchasers, C-suite) to help highlight product value in the current competitive market environment
• Develop compelling clinical and non-clinical messages and materials that support product selling and commercialization strategies
• Strong collaboration with Bids and Tenders, Public affairs, Marketing and Sales teams to bring all efforts on value selling to life

• Manage budgets related to non-clinical activities
• Analyze market data to assess regional impact of potential activities
What you will need:

Bachelor's Degree with 8 years of work experience or
Master's Degree or equivalent with 5 years of related experience working in a purchasing or tenders environment in the healthcare industry
What else we look for:

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills

• Excellent negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive understanding of related aspects of marketing concepts and principles
• Extensive understanding of economic and tenders driven environments

• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing and public affairs peers and leaders and managing needs and messaging to upper management
• Ability to maintain a strong relationship with the regional sales team, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
 

What is it like to work at Edwards Lifesciences in Italy?

 

As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.

We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. (Certified for ISO30415 D&I)

To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).

 

Edwards Lifesciences in Italy also offers the following benefits:

  • Competitive compensation and benefits package

  • Flexible working hours, remote working

  • Life Insurance

  • Accidental Death & Disability Insurance

  • Telemedical Services

  • Meal vouchers

  • Service Awards

  • Employee Stock Purchase Programme

  • Employee Assistance Programme

  • Comprehensive Wellness programme including preventive cardiovascular screening, educational events, on-site fitness center, lessons with personal trainer, fruit in the office, charity activities and much more.

 

Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.

Top Skills

Microsoft Office Suite
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The Company
Draper, Utah
13,687 Employees
Year Founded: 1958

What We Do

Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more.

Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today.

Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives.

Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life.

For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms

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