StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
As a Staff UX Research Strategist at StackAdapt, you'll help decide what we build next. You'll lead forward-looking, generative research that identifies new & emerging opportunities and shapes StackAdapt's future product & business strategy.
This is a hybrid role that blends UX research with market research; you'll move fluidly between understanding users deeply and understanding the market, applying whichever lens the question calls for. It's also a cross-org role: though you'll sit within Product, your partnerships & influence will span the entire StackAdapt organization (including analytics, go-to-market and revenue functions), informing decisions at the business-strategy level, not just the product roadmap.
StackAdapt is a Remote First company, we are open to candidates located anywhere in Canada and the United States for this position.
What you'll be doing:
- Lead end-to-end foundational research on new & emerging product areas, uncovering unmet user needs and shaping them into product opportunities
- Bring market-research rigor to product strategy by identifying ICPs, value propositions, product-market fit, market sizing for new product opportunities
- Develop a point of view on where the market is heading, scanning the competitive & industry landscape to identify where the biggest opportunities and tailwinds are (vs. evaluating one opportunity in isolation)
- Weigh competing opportunities against each other & make a clear, evidence-based case for where StackAdapt should invest; address opportunity costs by identifying which bets are worth it (ie. where the potential upside justifies the risk) while being explicit about the assumptions each recommendation rests on
- Co-own a strategic insights function (in partnership with Product Analytics) that turns signals from across StackAdapt’s business and the market into an early read on emerging opportunities & risks, giving leadership a proactive view of where to focus
- Act as a strategic thought partner to Product & Design leadership, influencing strategy by challenging assumptions & bringing evidence to high-stakes debates
- Collaborate with the Vertical Solutions team to deepen understanding of key industries, supporting their research & surfacing vertical-specific opportunities
- Partner with Marketing, Sales and Client Services to translate research and market insight into go-to-market strategy, helping shape the positioning & launch of new products to customers
- Level up the UX Research team’s strategic-foresight & market research skills through hands-on coaching & shared playbooks, raising the team’s ability to run this kind of research
- Apply AI fluently across your own research workflow, using it where it genuinely sharpens or speeds the work while knowing where human judgment & rigor still need to lead
- Identify & implement improvements to UXR tools and processes, leveraging AI (where it makes sense) to create repeatable, scalable workflows that raise the quality and efficiency of research across the product org
What you’ll bring to the table:
- 7–10 years of applied research experience, with a portfolio that shows you've surfaced new opportunities and influenced product or business strategy, rather than validating decisions already made
- A blend of UX research & market research experience: alongside qualitative & quantitative UX methods, demonstrated experience with market opportunity assessment, sizing, ideal customer profile / segmentation, value-proposition, product-market-fit and competitive research
- Domain expertise in digital advertising, adtech/martech, data-driven platforms or privacy-sensitive B2B technology markets, with the ability to translate market shifts, customer needs, competitive dynamics, and regulatory trends into product direction
- Demonstrated flexibility and comfort with ambiguity, ill-defined problem spaces and complex domains, paired with systems thinking that connects user, market and business perspectives
- Experience influencing at the senior-leadership level (Director / VP / CTO), building the strategic narrative & business case that secures buy-in on research vision and direction
- Comfort partnering closely with analytics/data teams to pair quantitative signal with qualitative depth and to turn synthesized signals into discovery research
- Experience facilitating workshops (e.g. ideation, co-creation) and driving research into product and strategy decisions, not just awareness
- Hands-on experience integrating AI tools into the research workflow (synthesis, analysis, recruiting, or other stages), ideally with repeatable, scalable processes
- Experience conducting research on AI-powered features or products, and in B2B / platform environments, is a strong asset
The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.
This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.
Factors Influencing Final Compensation:
- The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
- Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.
2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
Skills Required
- 7-10 years of applied research experience
- Portfolio demonstrating identification of new opportunities and influence on product or business strategy
- Combined UX research and market research experience
- Qualitative and quantitative UX research methods
- Experience with market opportunity assessment, market sizing, ICP or segmentation, value propositions, product-market fit, and competitive research
- Domain expertise in digital advertising, adtech/martech, data-driven platforms, or privacy-sensitive B2B technology markets
- Ability to translate market shifts, customer needs, competitive dynamics, and regulatory trends into product direction
- Experience working with ambiguity, ill-defined problem spaces, and complex domains
- Systems thinking connecting user, market, and business perspectives
- Experience influencing senior leadership, including Director, VP, or CTO stakeholders
- Experience building strategic narratives and business cases that secure buy-in
- Experience partnering with analytics or data teams
- Experience facilitating ideation or co-creation workshops
- Experience driving research into product and strategy decisions
- Hands-on experience integrating AI tools into research workflows
- Experience conducting research on AI-powered features or products
- Experience in B2B or platform environments
What We Do
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads.
