Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard.
As a Staff Software Engineer on Product Engineering, you are a senior technical leader responsible for shaping how Boulevard builds, scales, and evolves its customer-facing experiences. This role carries significant frontend architectural ownership, while requiring strong full-stack fluency and system-level thinking.
You will lead complex technical initiatives that span teams and domains, guide frontend architecture decisions across the product, and partner closely with Product, Design, and Backend leaders to ensure we build cohesive, performant, and maintainable systems. This is an individual contributor role with organizational impact, not a people-management position.
What you’ll do here:
- Own and evolve Boulevard’s frontend architecture, guiding patterns for modularization, composition, and scalability across multiple product surfaces.
- Lead the technical design of multi-team initiatives, ensuring frontend and backend systems are aligned, resilient, and extensible.
- Define and steward architectural standards for frontend development (React, TypeScript, build systems, design systems, and performance).
- Drive frontend modernization efforts, including framework upgrades, legacy isolation, and improvements to developer velocity.
- Contribute meaningfully across the stack when needed, especially where frontend architecture intersects with backend systems, data models, and infrastructure.
- Design systems with a strong understanding of distributed architectures, failure modes, and long-term maintainability.
- Identify systemic technical risks early and lead efforts to resolve them before they impact customers.
- Set a high bar for technical excellence through code reviews, design reviews, and architectural documentation.
- Mentor senior and mid-level engineers through technical guidance, design feedback, and knowledge sharing.
- Partner with Product and Design to translate customer needs into scalable technical solutions.
- Represent frontend and product engineering perspectives in architecture discussions and roadmap planning.
- Participate in on-call rotations and lead post-incident technical analysis and architectural improvements.
What you’ll need to thrive:
- 8+ years of professional software engineering experience, with demonstrated impact at a Staff or Senior-Staff level.
- Deep expertise in modern frontend development (React, TypeScript, component architecture, build tooling).
- Proven experience owning frontend architecture across multiple teams or applications.
- Strong full-stack capabilities, including API design, backend systems, and data modeling.
- Excellent understanding of system design tradeoffs, performance considerations, and scalability.
- Track record of leading complex, cross-team technical initiatives from concept through execution.
- Ability to communicate clearly with engineers, product managers, designers, and executives.
- Strong sense of technical judgment, craftsmanship, and pragmatic decision-making.
Nice to have:
- Experience with Module Federation, micro-frontends, or large-scale frontend modularization.
- Familiarity with hybrid web/mobile approaches (e.g., shared webviews, CapacitorJS).
- Experience with Elixir/Phoenix, GraphQL, or event-driven architectures.
- Background in B2B SaaS, commerce, payments, or scheduling platforms.
- Experience modernizing large, long-lived codebases.
- Interest in developer productivity, tooling, and AI-assisted development workflows.
How we'll take care of you:
Your starting total cash (base salary + bonus) compensation for this role is between $181,000 - $258,000 USD, depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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What We Do
Boulevard provides a Client Experience Platform (CXP) that is purpose-built for appointment-based, self-care businesses. Our customers thrive on developing deep relationships that go beyond any single visit or transaction, and our technology extends their ability to deliver personalized, enjoyable experiences with online appointment scheduling, messaging and payments that are simple, elegant, and reliable.
Successfully serving the self-care industry with a differentiated brand is critical to Boulevard's long-term vision. As we reinforce and grow our position as a trusted partner to self-care businesses, we seek to evolve into a marketplace where consumers can easily find and access our customers. We aspire to become a lifestyle brand that connects consumers instantly and easily with an entire marketplace of self-care businesses that help them look and feel their best.
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