Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
The Marketing Technology (MarTech) team is a newly formed team building the measurement, attribution, and operations infrastructure that powers user acquisition across Match Group's portfolio of dating apps: Tinder, Hinge, Match, Chispa, The League, Plenty of Fish, and more.
Our charter spans the full path: the marketing and attribution SDKs embedded in the apps, the server-side event delivery that feeds our ad platforms and warehouse, and the tooling marketers use to run campaigns, manage creative, and sync audiences.
About the roleWe're hiring a senior, versatile engineer who can work across both mobile platforms (iOS and Android) and the backend / full stack. You'll be hands-on in the apps, instrumenting them and building the server-side services behind them, as well as on the marketing operations tooling our teams run on. This is a rare full-spectrum role for someone who genuinely likes owning a feature from the client SDK all the way to the server.
This is a founding-engineer opportunity. Because the team is early and serves the entire Match Group portfolio, you'll set its technical direction and standards, make the early architecture decisions the rest of the team will build on, and help shape and grow the team as it scales. You'll also help power our move toward more AI-native marketing operations, building the tooling and agent-ready infrastructure that lets our marketers work in fundamentally new ways. As one of the senior technical voices on the team, the work you do here has outsized reach across every brand in the portfolio.
Most of all, we're looking for someone who's genuinely passionate about marketing technology: you're excited by attribution, measurement, and the systems that make marketing work, and you want to go deep on the domain rather than treat it as just another stack.
What you'll work on:
Building the technical roadmap for our central MarTech services
Defining the architecture other engineers build against
Setting the engineering standards for the team
Identify opportunities for new systems or capabilities within existing systems.
Marketing and attribution event instrumentation in our iOS and Android apps
Privacy and consent handling
Event delivery that feeds our attribution partners, ad platforms, and data warehouse
Programmatic ad-platform management
Marketing tooling such as creative management systems and audience syncing
AI/agent-driven workflows and MCP’s
You'll operate as a senior technical leader here, owning the bigger picture while staying hands-on across the team's work. You'll move between these areas as priorities shift:
Owning the bigger picture
MarTech implementation - keeping our foundational MarTech stack on the clients healthy and well-maintained:
Marketing operations tooling - architecting the platforms and services marketers and analysts run on:
What we're looking for:
6+ years building and shipping production software, with strong experience on iOS (Swift) and Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycles
Solid full-stack / backend chops: building and operating APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin)
A track record of setting technical direction, making sound architecture decisions under ambiguity, and raising the bar for the engineers around you
Familiarity with cloud infrastructure, CI/CD, and working with a data warehouse
Comfort owning work end to end and moving freely between clients and the backend
Demonstrated ability to take ambiguous or unowned problems and drive them to resolution
Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster
Experience building MCP servers/tools, or a strong interest in doing so, to expose our platforms to Claude and other agents
Clear communication: you'll work directly with marketers and analysts, not just engineers
Nice to have:
- Experience with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and the Google Play Install Referrer API
Ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)
Experience building LLM-powered or agentic tooling, including MCP
MarTech / AdTech domain background
- Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
- Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
- Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
- Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
- Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
- Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Skills Required
- 6+ years building and shipping production software
- Strong experience on iOS (Swift) and Android (Kotlin), including SDK integration and App Store/Play Store release lifecycles
- Full-stack/backend experience building and operating APIs and server-side services in modern languages (Node, Python, Go, or Kotlin)
- Track record of setting technical direction and making architecture decisions under ambiguity
- Familiarity with cloud infrastructure, CI/CD, and working with a data warehouse
- Comfort owning work end-to-end and moving between client SDKs and backend services
- Demonstrated ability to take ambiguous or unowned problems and drive them to resolution
- Active, effective use of AI tooling (e.g., Claude Code, Copilot) to ramp on code and ship faster
- Experience building MCP servers/tools or strong interest in building MCP and agent-ready infrastructure
- Clear communication skills for working directly with marketers and analysts
- Experience with privacy and consent handling in instrumentation and event delivery
- Experience with AppsFlyer, Firebase, Adjust, Branch (marketing/attribution SDKs)
- Knowledge of SKAdNetwork and Google Play Install Referrer API
- Familiarity with ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)
- Experience building LLM-powered or agentic tooling
- MarTech / AdTech domain background
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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