The Role
The Staff Software Engineer - MarTech is responsible for architecting and leading the development of marketing technology platforms, managing multi-team initiatives, and enhancing system reliability and performance.
Summary Generated by Built In
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Staff Software Engineer – MarTech Systems is responsible for defining the architectural direction and making high-impact technical decisions that will shape the development of platforms for MarTech Systems, which drive global customer acquisition, activation, engagement, and retention.
Responsibilities
- Architect and own PayJoy’s marketing-technology platforms, including attribution pipelines, tracking frameworks, lifecycle automation engines, personalization systems, and CRM/CDP integrations.
- Lead medium-to-large, multi-team engineering initiatives end-to-end, including problem definition, architecture design, planning, risk mitigation, execution, testing, deployment, and ongoing monitoring.
- Make high-impact technical contributions across complex distributed systems, unblocking teams and elevating system reliability, performance, and scalability.
- Define technical direction, standards, and best practices for MarTech systems, driving alignment across Engineering, Product, Marketing, and Data.
- Ensure operational excellence by establishing SLOs, improving observability, reducing incidents, managing technical debt, and maintaining high code quality.
- Represent MarTech systems in cross-functional forums, clearly communicating architectural trade-offs, risks, timelines, and business impact to senior stakeholders while influencing roadmap decisions.
Requirements
- Relevant Bachelor's degree (or equivalent practical experience) plus 12 years of relevant industry (or additional academic) experience.
- 12+ years of software engineering experience, with ownership of MarTech platforms, distributed systems, or large-scale data pipelines.
- Strong, hands-on experience in MarTech / Growth Engineering, including attribution, event tracking, analytics, marketing automation, personalization, and CRM/CDP integrations.
- Proven experience working with Adobe Experience Platform (AEP) and Adobe Experience Cloud (identity, audience management, data activation).
- Experience with Salesforce and at least one lifecycle marketing platform (Marketo or Braze).
- Ability to design end-to-end architecture, define a technical roadmap, and turn ambiguity into clear, scalable solutions.
- Hands-on experience with cloud-native architectures, APIs, event-driven systems, and data modeling (AWS preferred).
- Strong technical leadership as an individual contributor: influence, ownership, and decision-making.
- Excellent collaboration with Marketing, Product, and Data teams.
Nice to Have
- Experience integrating CPQ / contract systems (DealHub, Ironclad).
- Experience building in-house personalization engines or CMS.
- Exposure to AI/ML models for growth, targeting, or recommendations.
- Background in fintech or data- and marketing-heavy environments.
Benefits
- 100% Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- 20 Paid vacation days, Flexible sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Headphone benefit, home office equipment allowance and wellness perks
- $340 Company-funded Commuter benefit
- Catered lunches
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
Top Skills
Adobe Experience Cloud
Adobe Experience Platform
AWS
Braze
Marketo
Salesforce
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being.
Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
