Staff Software Engineer, App Promotion

Posted Yesterday
Be an Early Applicant
3 Locations
Remote or Hybrid
189K-390K Annually
Expert/Leader
Social Media
Our mission is to bring everyone the inspiration to create a life they love.
The Role
Leads Pinterest’s App Promotion engineering team through App Install Optimization beta-to-GA delivery. Owns the engineering roadmap, advertiser experience, measurement accuracy, experimentation, reporting, operational excellence, and cross-functional execution across Ads, ML, Measurement, Product, and Design. Manages, hires, coaches, and develops a team of 5–6 full-stack and mobile engineers while driving scalable production systems and inclusive team culture.
Summary Generated by Built In

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

We are seeking a Staff Engineer to lead the App Promotion engineering team. In this role, you will own the engineering roadmap to take Pinterest’s App Install Optimization product from beta to GA, hardening the current alpha/beta experience, closing critical measurement gaps, and ensuring readiness across Ads Manager, backend services, and mobile clients. You will lay the groundwork for future optimizations (App Event Optimization, tROAS, and retargeting) by partnering with Ads Quality, ML, and Measurement teams to build scalable models, robust experimentation, and trustworthy reporting. You will manage a team of 5–6 full stack and mobile engineers, foster an inclusive and high-performing team culture, and work closely with cross-functional leaders across Ads, Measurement, and Product to align on strategy, tradeoffs, and execution.

What you’ll do
  • Lead the engineering team responsible for the App Promotion objective and App Install Optimization, owning delivery from beta through GA.
  • Partner with Product, Design, and PMM to define and refine the advertiser experience for App Promotion in Ads Manager, including campaign creation, targeting, optimization, and reporting.
  • Work with Ads Quality, ML, and infra teams to ensure robust serving, modeling, and experimentation for app promotion campaigns.
  • Collaborate with Measurement, Reporting, and Partner teams to close SKAN and MMP attribution gaps and ensure App Promotion reporting is accurate and trusted.
  • Establish and maintain strong engineering practices for App Promotion, including design reviews, experimentation standards, on-call, monitoring, and incident response.
  • Hire, coach, and develop a diverse team of engineers; foster a culture of inclusion, learning, and operational excellence.
What we’re looking for
  • Bachelor's or higher degree in Computer Science or a related technical field, or equivalent practical experience.
  • Several years of engineering management experience leading full stack and/or mobile teams shipping production systems.
  • Experience in performance, growth, or ads engineering, preferably with app install, app engagement, or lower-funnel objectives.
  • Demonstrated ability to lead complex, cross-functional projects involving Product, Data, Design, and other engineering teams.
  • Strong technical judgment and ability to dive deep into architecture, data quality, and measurement details when needed.
  • Strong communication skills and the ability to explain strategy, tradeoffs, and technical decisions to both technical and non-technical stakeholders.
  • Commitment to building inclusive teams and promoting a sense of belonging.

In-Office Requirement Statement: 

  • We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
  • This role will need to be in the office for in-person collaboration 1 time per week and therefore needs to be in a commutable distance from one of the following offices: San Francisco, Palo Alto, or Seattle

Relocation Statement:

  • This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
    #LI-AK7
    #LI-HYBRID

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only
$189,308—$389,753 USD

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
 
By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Skills Required

  • Bachelor’s degree or higher in Computer Science or a related technical field, or equivalent practical experience
  • Several years of engineering management experience leading full-stack and/or mobile teams shipping production systems
  • Experience in performance, growth, or advertising engineering
  • Experience with app install, app engagement, or lower-funnel objectives
  • Ability to lead complex cross-functional projects involving Product, Data, Design, and engineering teams
  • Strong technical judgment, including the ability to evaluate architecture, data quality, and measurement details
  • Strong communication skills for explaining strategy, tradeoffs, and technical decisions to technical and non-technical stakeholders
  • Commitment to building inclusive teams and promoting belonging

Pinterest Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pinterest and has not been reviewed or approved by Pinterest.

  • Fair & Transparent Compensation — Compensation is considered competitive in core technical roles, with clearly defined base, bonus, and RSU components. Vesting schedules and pay elements are articulated clearly, supporting visibility into total rewards.
  • Parental & Family Support — Policies include substantial paid parental leave globally alongside fertility and family‑building benefits, adoption assistance, and dedicated caregiver supports. Communications also highlight a phased return‑to‑work approach.
  • Flexible Benefits — PinFlex enables role‑dependent hybrid/remote work with home‑office, connectivity, and commuter support, plus the option to work internationally for a limited period with approval. Time away is reinforced by a paid company shutdown and generous vacation framing.

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The Company
HQ: San Francisco, CA

What We Do

Pinterest is the visual inspiration platform people around the world use to shop products personalized to their taste, find ideas to do offline and discover the most inspiring creators. Today, more than 460 million people come to the platform every month to explore and experience billions of ideas that have been saved. We’re proud to help people to discover and do what they love.

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