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Linktree empowers everyone with the tools to curate, monetize, and grow their digital universe.
The Role
Lead positioning, GTM, and adoption for Linktree's monetization suite. Partner with product, growth, and data teams to define linker personas, inform roadmap, run launches, drive activation and education, and maintain competitive market intelligence to grow paid conversion, GMV, and time-to-first-sale.
Summary Generated by Built In
The role
What you'll doDefine the positioning for how linkers earn on Linktree
What you'll bring
What success looks like
Our Story
Where and How We Work
How we’ll help you thrive
We're looking for a strategic product marketer to shape how linkers earn money on Linktree. This role sits at the intersection of linker success and business growth, owning the positioning, narrative, and go-to-market for Linktree's monetization suite. That suite is anchored in our own earning tools (digital downloads, coaching, and courses, etc) and spans every way linkers make money on the platform.
You'll partner closely with the product teams building these experiences, using linker insight and market intelligence to sharpen how we position, launch, and grow adoption of earning tools across our linker base. You'll define who our highest-potential monetizing linkers are, what they need, and how Linktree credibly competes in an increasingly crowded linker economy.
If you love building product narratives that directly improve people's livelihoods and want to own a category that matters to both linkers and Linktree's business, this is a chance to do meaningful work at scale.
- Develop clear, differentiated positioning and messaging for Linktree's monetization suite (digital downloads, coaching, courses, affiliate revenue, etc) and what comes next across linker segments, verticals, and earning maturity levels.
- Translate complex product capabilities into simple value propositions: what linkers can sell, how it works, and why Linktree is the right home for it.
- Build a messaging architecture that scales. Each tool with its own identity, all reinforcing one coherent “earn on Linktree” story.
- Build deep linker personas, from first-time sellers to high-volume earners, to inform how we design, price, and surface monetization products.
- Influence roadmap prioritization with linker demand, competitive gaps, and earning-potential signals.
- Establish frameworks for evaluating new monetization opportunities, balancing linker value with platform economics and strategic fit.
- Act as the voice of the monetizing linker inside the product team, bringing qualitative insight, behavioral data, and competitive context to the table.
- Lead end-to-end GTM for new and evolving monetization products and features.
- Define launch strategy (audience segmentation, channel mix, creative direction, and success metrics) across owned, CRM, and in-product surfaces.
- Partner with content, social, and linker marketing teams to tell launch stories that feel real, credible, and linker-first.
- Identify the moments linkers are most likely to start monetizing, and build the messaging and in-product storytelling to capture them.
- Partner with CRM and lifecycle teams on targeted campaigns that move linkers from awareness to active earning.
- Work with data teams to monitor adoption funnels, surface drop-off points, and iterate on messaging to improve activation rates.
- Develop education and enablement content, from linker guides to case studies, that demystifies selling on Linktree.
- Maintain a clear view of the linker monetization landscape to sharpen our positioning and flag strategic opportunities.
- Synthesize linker feedback, social listening, and market signals into actionable insight for product and marketing teams.
- Articulate what makes Linktree's monetization offering meaningfully different: the distribution advantage, the audience, the simplicity.
- Be the connective tissue across product, growth, brand, and community marketing so monetization messaging is consistent and mutually reinforcing.
- Support localization and global expansion of earning tools with positioning that travels across markets.
- Help internal teams, from support to partnerships, articulate the value of Linktree's earning tools.
- 8+ years of experience in product marketing ideally with consumer-facing platforms, linker tools, or marketplace/commerce products.
- Deep familiarity with the linker economy: how linkers think about earning, the tools they compare, and what “making it” looks like at different stages.
- A storyteller who grounds creative work in data. Comfortable connecting qualitative linker insight with quantitative signals like GMV, take rate, and earning activation.
- A track record of GTM for consumer or prosumer launches that drove measurable adoption.
- Analytical enough to dig into performance data and extract the insight that shapes your next move.
- Comfortable with ambiguity. Our monetization suite is growing fast, and you'll build the narrative even while the product is taking shape.
- Collaborative and low-ego. As good at influencing without authority as you are at owning your lane.
- Paid conversion: linkers find enough success and value monetizing on Linktree that they willingly pay for our paid features.
- GMV and earning activation growth: more linkers selling, and selling more. The clearest signal the work is landing: growth in active monetizing linkers and the total value they generate through Linktree's first-party tools.
- Faster time-to-first-sale: new linkers who set up an earning tool reach their first transaction faster because onboarding messaging, in-product storytelling, and lifecycle campaigns are doing their job.
- Launch adoption rates: when a new monetization product ships, a meaningful share of target linkers activate within 30–60 days, reflecting the quality of the GTM and pre-launch education.
- Competitive differentiation: in qualitative research and win/loss analysis, linkers can clearly articulate why they sell on Linktree rather than a standalone tool, and the answer maps back to messaging this role owns.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $215,000-$225,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
Where and How We Work
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Skills Required
- 8+ years of experience in product marketing
- Experience with consumer-facing platforms, linker tools, or marketplace/commerce products
- Deep familiarity with the linker/creator economy and competitor tools
- Proven track record of go-to-market launches that drove measurable adoption
- Ability to translate qualitative insights and quantitative metrics (GMV, take rate, activation) into strategy
- Analytical capability to dig into performance data and iterate on messaging and funnels
- Strong storytelling and messaging skills to build scalable messaging architectures
- Comfortable with ambiguity and rapid product evolution
- Collaborative, low-ego approach and ability to influence cross-functionally
Linktree Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Linktree and has not been reviewed or approved by Linktree.
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Flexible Benefits — A sizable, use‑it‑your‑way stipend can be allocated across wellness, learning, lifestyle, childcare/pet insurance, or social impact. This flexibility increases the perceived value of total rewards.
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Healthcare Strength — U.S. coverage includes employer‑paid medical, dental, vision, disability, and life insurance, with support for dependents referenced. The breadth of employer‑paid coverage strengthens the overall value of compensation.
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Parental & Family Support — Policies include paid parental leave for both birthing and non‑birthing parents, along with return‑to‑work support and leave for pregnancy loss. These provisions signal strong backing for families at different stages.
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The Company
What We Do
Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. It's not only high profile users that turn to Linktree - it's the every day creators, the small businesses, the charities, the side hustlers and the business professionals too. On Linktree, we've seen teachers housing their lessons plans for home-schooling, realtors using it to share their property listings, activists using it to amplify cause and restaurants to house their menu. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. There is a place for everyone on Linktree.
Why Work With Us
We’re building a category-defining product, which means we get to write the rules as we go. With tens of millions of Linkers and billions of visitors each month, there’s no shortage of interesting challenges to tackle. If you’re excited by scale, love building alongside passionate people and want your work to reach millions, come create with us.
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