The Role
Lead the strategy for a major product line at Provi, mentor other PMs, and collaborate with cross-functional teams to create impactful solutions that transform the beverage alcohol industry.
Summary Generated by Built In
Provi is the leading B2B digital marketplace for the beverage alcohol industry, connecting retailers, distributors, and suppliers in a single ordering platform. What began as a way to simplify ordering in a highly fragmented, regulated market is now evolving into something bigger: the first commerce platform built to transform the three-tier system into a connected and intelligent ecosystem.
Product management at Provi isn’t about tweaking funnels or optimizing marginal gains, it’s about reshaping how a century-old industry operates. The three-tier system is both essential and complex, designed to balance regulation, competition, and commerce. But it often creates friction, confusion, and inefficiencies for those who rely on it. Our mission is to remove that friction, deliver clarity, and unlock growth, making the three-tier system work better for everyone.
We’re seeking a Staff Product Manager to help lead this transformation. As a senior individual contributor, you’ll own strategy for a major product line, balancing discovery with delivery to create solutions that drive measurable outcomes across the ecosystem. You’ll mentor other PMs, influence executive decisions, and work across the company to turn bold ideas into scalable realities.
This is not a “standard” PM role. This is a chance to define how an entire industry transacts, to build trust in a historically opaque system, and to help Provi deliver on its vision of becoming the platform that unites retailers, distributors, and suppliers in new, intelligent ways. The decisions you make will ripple through the supply chain of one of the world’s largest and most enduring industries and shape the future of how it works.
What You’ll Be Doing
- Work closely with the Head of Product to provide strategic insights from the team, create shared goals, and ensure alignment on the overall product vision.
- Own strategy and execution for a major product area (product line or cross-cutting initiative).
- Lead discovery and validation: uncover customer problems, validate solutions, and define success metrics.
- Inspire, motivate, and partner with design, engineering, operations, and commercial stakeholders to deliver scalable, high-impact solutions.
- Serve as key liaison between business partners, senior leadership, and technical teams to manage expectations and communication product direction. Define and communicate clear roadmaps, priorities, and tradeoffs.
- Conduct advanced market research, competitive analysis, and data analysis to make informed strategic decisions and identify key business opportunities.
- Measure outcomes and adjust strategy based on adoption, engagement, and business impact aligning with market trends.
- Mentor Senior PMs and contribute to the growth of the product management craft at Provi.
What We’re Looking For
- 8+ years in product management with a track record of shipping impactful products.
- Experience leading strategy for a product line, program, or cross-functional initiative.
- Strong skills in discovery, problem framing, and validation.
- Ability to simplify complex problems and make clear prioritization decisions.
- Proven success in defining metrics, analyzing outcomes, and iterating.
- Excellent collaboration and influence skills with executives and stakeholders.
- Strong written and verbal communication; able to adapt messages to execs, engineers, and customers.
- Proficient in using data, experimentation, and analytics to guide product decisions and measure success.
- Experience mentoring PMs or influencing peers across teams.
- Curiosity and grit to explore new ways to solve customer problems and align business incentives.
Make an impact: Work directly with the management team to help grow the business.
Find your groove and grow: Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us.
Enjoy competitive benefits: Health, Dental, Vision, 401(k) with match, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Unlimited PTO, and Paid Parental Leave.
Be a part of something big: Join a dynamic and innovative team that is working to change a major industry.
Provi is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
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The Company
What We Do
In 2016, we founded Provi as an innovative ordering solution for the beverage alcohol industry that would move beyond the constant chaos: the texts, paper stacks, missed phone calls and lost communication that has dominated the purchasing workflow between buyers and distributors for decades.
Today, Provi is better than ever. We’ve created a best-in-class ordering solution that better connects beverage alcohol professionals across 49 states and is growing, with more than 750,000 product listings that make up the most expansive and trusted database of U.S. distributor portfolios. We’re making it easier for thousands of industry professionals to better serve their customers every day. And it’s happening all in one place.
Why Work With Us
Provi is a people-oriented, high-growth unicorn. Our teams are passionate, determined and built around industry veterans from hospitality professionals, tech geeks, and animal lovers. At Provi, our culture encourages everyone to bring their whole selves, show up authentically and offer meaningful contributions.
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