Staff Product Manager, Viewing Cameras

Description
Why Join Us
General Motors is pioneering innovations that move and connect people to what matters most, with a vision of Zero Crashes, Zero Emissions, and Zero Congestion . As software becomes increasingly central to our vehicles, we are building a world-class software development culture that tightly integrates hardware, software, and services to deliver compelling vehicle experiences for our customers.
As part of this transformation, our Viewing Cameras team is creating an elite portfolio of software-defined camera capabilities that enhance safety, visibility, and overall driving experience for retail and fleet customers.
The Role
As a Senior Product Manager for Viewing Cameras , you will define and execute the vision and strategy for camera-based experiences across GM vehicles and platforms. You will lead a broad set of stakeholders to identify, build, and test customer value propositions that delight drivers and passengers while meeting regulatory, privacy, and business objectives.
You will operate in a fast-paced, highly cross-functional environment, making principled, data-informed decisions and building consensus across engineering, design, legal, program management, and business teams to deliver exceptional customer experiences. This role requires a proactive leader who is comfortable rolling up their sleeves and driving outcomes end-to-end.
What You'll Do
Product Vision, Strategy, and Roadmap

• Define and continuously refine the product vision, strategy, and roadmap for viewing cameras based on customer needs, market trends, regulatory landscape, and GM's Zero/Zero/Zero vision.
• Own the long-term strategy for camera systems across multiple product teams, balancing user experience, technology, privacy, and business outcomes.
• Conduct market research and competitive analysis to identify new opportunities, differentiating capabilities, and potential threats in the camera and surround-view space,

Customer Value & Experience

• Lead and collaborate with a broad set of stakeholders to identify, build, and test customer value propositions for camera experiences across retail and fleet use cases.
• Act as the voice of the customer , ensuring experiences are intuitive, transparent, and trustworthy, including how camera data and privacy expectations are handled.
• Work closely with UX/UI designers to develop intuitive, compelling, and safe user interfaces for camera features across vehicle and connected touchpoints.

Product Execution & Delivery

• Develop and manage product requirements, including clear user stories, use cases, and functional specifications for engineering teams.
• Create and maintain prioritized product backlogs , ensuring features and enhancements are sequenced based on business value, customer impact, and technical feasibility.
• Collaborate closely with engineering, design, operations, and partner teams to ensure alignment on goals, scope, and delivery plans throughout the development lifecycle.
• Communicate changes in scope, trade-offs, and delivery items to impacted teams, ensuring that core camera products can be used seamlessly across multiple lines of business.
• Manage product launches , including defining go-to-market strategies and coordinating cross-functional launch activities.

Data, Insights, and Continuous Improvement

• Define and track OKRs and KPIs to measure product performance, customer experience, and business impact, and to inform roadmap decisions.
• Use data, experimentation, and user research to identify problems, evaluate solutions, and make trade-offs; communicate complex subjects in a clear, straightforward way to both technical and non-technical audiences.
• Conduct post-launch analysis to evaluate product performance, identify areas for improvement, and inform iterative updates.
• Continuously iterate and improve camera products based on user feedback, operational learnings, emerging technology, and market trends.

Leadership & Collaboration

• Lead cross-functional teams of stakeholders (Legal, Design, Engineering, Program Management, Product teams, and others) to deliver cohesive, end-to-end camera experiences.
• Provide mentorship and guidance to junior product managers and team members, fostering a culture of excellence, continuous learning, and customer-centric thinking.
• Communicate product vision, strategy, priorities, and progress to stakeholders across the organization, including executives and partner teams.
• Help drive a data-driven culture , ensuring the organization generates and leverages the metrics needed to make sound decisions, especially where customer experience and regulatory needs intersect.

Your Skills & Abilities (Required Qualifications)

• 5+ years of experience working on technology-powered digital products as a Product Manager or equivalent role.
• 3+ years of direct experience managing products focused on vehicle cameras, surround view systems, and/or rear cameras .
• Demonstrated ability to define and execute product strategy and roadmaps, including backlog management and feature prioritization.
• Strong experience using data and judgment to inform decisions, with a track record of shipping and iterating on customer-facing products.
• Excellent written communication skills, with the ability to articulate product vision, strategy, and technical details in a cohesive narrative for diverse audiences.
• Proven ability to balance trade-offs among customer needs, legal and regulatory requirements, privacy expectations, and business objectives.
• Experience defining and tracking key metrics (OKRs, KPIs) and using them to drive prioritization and continuous improvement.
• Strong problem-solving skills, with the ability to break down ambiguity, identify root causes, and drive to clear outcomes in a fast-paced environment.
• Ability to lead and influence cross-functional teams without direct authority, building alignment across engineering, design, legal, and business stakeholders.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Advanced degree in a relevant field (e.g., MBA or similar).
• 8+ years of experience in cameras/surround view product management , ideally across multiple vehicle programs or platforms.
• Experience leading digital products across a variety of platforms (e.g., in-vehicle, mobile, web, and connected services).
• Background working on products that intersect with privacy, data collection, consent, and trust, especially in regulated environments.
• Experience in automotive, mobility, or other complex hardware-plus-software domains.

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week, at minimum. This position will be located in Mountain View, CA or Warren, MI.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $134,700 to $245,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
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