Staff Product Manager, Targeting & Audiences

Posted 20 Days Ago
Hiring Remotely in Colorado
Remote
Hybrid
140K-170K Annually
Senior level
eCommerce • Mobile • Payments
Make Every Purchase Rewarding
The Role
The Staff Product Manager, Targeting & Audiences at Ibotta will develop a targeting technology strategy, lead product development, and communicate strategy across teams. Responsibilities include driving product roadmaps, leading technology squads, and interfacing with advertising clients to enhance product offerings, while upholding company values in a dynamic environment.
Summary Generated by Built In

Ibotta is seeking a Staff Product Manager, Targeting & Audiences, to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. As a key player in our RaaS (Rewards as a Service) Product organization, you will partner closely with cross-functional leaders to identify new opportunities to define, evangelize and execute a product roadmap. You will focus on driving valuable outcomes in our Targeting & Audiences space, by leveraging deep industry knowledge to develop API platform capabilities that create industry-defining offer personalization products.
The RaaS team focuses on building platform products for our B2B Ibotta Performance Network (IPN) product, connecting digital offers from thousands of CPG brands to millions of consumers across our industry-leading publisher network. You will collaborate across Ibotta, working with teams, customers, employees, and stakeholders to communicate your strategy, launch solutions, and reinvent the means by which brands engage and launch offer content with Ibotta at unprecedented scale.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
What you will be doing:

  • Develop a deep understanding of customer goals, pain points and ways of working that you then leverage in developing Ibotta's targeting technology strategy
  • Drive the targeting strategy and roadmap, in collaboration with senior cross-functional leaders and peers. Ibotta's next targeting plays should come from you.
  • Communicate your strategy upward and outward internally to ensure you have the comprehension, alignment and support you need to be successful.
  • Lead definition and execution efforts for the most important targeting products across the business.
  • Flexing into other areas of high-need for product leadership within the RaaS organization
  • Leading multiple technology squads towards a common vision, enabling the development of industry-defining targeting and personalization outcomes
  • Work with cross-functional partners to ensure that they have a clear understanding of Ibotta's targeting product portfolio
  • Model best-in-class, customer-focused product development processes, leading by example and learning from others in a fast-paced, dynamic environment. You demonstrate top-tier product management that others seek to emulate.
  • Communicate with company executive leadership, ensuring they have clarity and confidence in our targeting strategy
  • Keeping up to date with modern targeting technology, and looking for opportunities to incorporate into Ibotta's targeting product strategy
  • Interfacing with both advertising clients and publisher partners, sharing our targeting roadmap and learning about future product opportunities
  • Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.


What we are looking for:

  • 6+ years of Product Management experience, with at least 3 years as a Targeting, Audiences or Personalization Product Manager (or equivalent)
  • 3+ years of enterprise B2B product experience. Experience with any of the following a plus:
    • Hands-on experience with Ads technology and platforms, ideally demand-side.
    • Scaling a product during hyper-growth phases.
    • Building API products that support internal tooling and operations.
    • Experience with data or ML/AI products.
  • BA/BS in CS/Engineering, Economics/Physics/Math, or a related field is required
  • Exemplary communication skills with all levels and disciplines of the business, from your squad(s) all the way to company executives
  • Ability to lead teams and work cross-functionally in a highly collaborative environment and dynamic environment
  • Swift, high-quality decision making, informed by insights, but not paralyzed when faced with a lack of data
  • Confidence in being able to say no to good ideas and ruthlessly prioritize product initiatives in alignment with strategic focus and goals
  • Technical understanding - you don't need to be able to write code, but you need to be able to discuss technical concepts with your engineering and architecture teams and communicate technical concepts effectively to business leaders.


About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
To learn more about what our Tech teams are doing day to day, visit Building Ibotta on Medium.com.
Additional Details:

  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, bagel Thursdays, snacks and occasional meals.
  • Base compensation range: $161,000 - $185,000. Total compensation for this role also includes a variable component in addition to base salary. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
  • Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
  • Applicants must be currently authorized to work in the United States on a full-time basis.
  • Applicants are accepted until the position is filled.
  • For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.


Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
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The Company
HQ: Denver, CO
830 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

Built and headquartered in Denver, Colo., Ibotta ("I bought a...") is a performance marketing platform that allows brands to deliver digital promotions to millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Ibotta’s network allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.

Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited consumers $1.5B.

Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. The company has also been named as a Top Workplace by The Denver Post four consecutive times, made BuiltIn Colorado’s Best Places to Work list three years in a row and appeared on Inc.’s list of Best Workplaces in 2017 and 2023.

Why Work With Us

We help people in a very tangible way – we pay them. The more we give back, the more we earn. We don’t have to choose between doing good and doing well. Our company goals keep us on track as we build a highly profitable business that maximizes a positive impact on the world around us.

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Ibotta Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Ibotta empowers our employees to achieve our mission and values from anywhere within the continental U.S. with our flexible hybrid work schedule.

Typical time on-site: Flexible
HQDenver, CO
Currently hybrid - our headquarters are located in central Downtown Denver - convenient access to public transportation and Denver's best restaurants!

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