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Fetch Rewards gives shoppers an easy and fun way to save on their everyday purchases.
The Role
Lead vision, strategy, and roadmap for Fetch's referral growth engine. Own end-to-end referral lifecycle, build incentives, experimentation, AI-driven personalization, and cross-functional initiatives to drive MAU growth and durable network effects.
Summary Generated by Built In
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
Fetch's vision is to become a daily rewards platform for 1 in 10 Americans, and we're seeking a self-driven Staff Product Manager – Referral Growth to lead the vision, strategy, and roadmap for building Fetch's referral growth engine—creating delightful, scalable referral experiences that generate durable network effects and accelerate progress toward our North Star metric of Monthly Active Users (MAU). You'll reimagine referrals as more than a one-time acquisition channel by building loops directly into the user experience, creating products that make sharing Fetch rewarding, habitual, and embedded throughout the customer journey.
This role will own the end-to-end referral lifecycle—from invitation and conversion through onboarding, activation, re-engagement, and long-term advocacy. You'll build the systems, incentives, experimentation framework, and product capabilities that power Fetch's referral growth engine, while surfacing features that turn satisfied users into advocates, advocates into ambassadors, and ambassadors into a self-sustaining community that fuels Fetch's long-term growth. Working across Product, Engineering, Design, Data Science, Marketing, Consumer Insights, User Research, and Lifecycle Marketing, you'll identify opportunities where social behaviors, AI-powered personalization, and community experiences can amplify organic growth. Success in this role requires a deep understanding of consumer psychology, incentive design, behavioral economics and growth loops to create experiences that compound over time.
At Fetch, we believe that earning rewards should be fun, playful, and add value to our users' lives every day. We're looking for a product leader who shares this mindset—someone who can transform referrals into engaging, community-driven experiences that feel natural, rewarding, and exciting while helping millions of users discover Fetch through the people they trust most.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
What you’ll do at Fetch (Role Responsibilities):
- Set the vision, strategy, and roadmap for building Fetch's referral growth engine, defining priorities, success metrics, and OKRs that align with company growth goals and our North Star of MAU.
- Design referral loops and sharing experiences that create compounding network effects across acquisition, activation, engagement, and retention.
- Own the end-to-end referral lifecycle engine, including invitations, rewards, onboarding, activation, advocacy, re-engagement, and lifecycle optimization.
- Build the product capabilities, incentive systems, and experimentation framework that enable Fetch's referral growth engine to scale efficiently over time.
- Leverage AI and machine learning to personalize referral experiences, optimize incentive structures, and unlock new opportunities for organic growth.
- Lead complex cross-functional initiatives across Product, Engineering, Design, Data Science, Marketing, Lifecycle Marketing, Research, and business teams, creating alignment through clear communication of strategy, progress, and measurable outcomes.
- Serve as the product leader for referral growth metrics, using qualitative insights, behavioral data, experimentation, and product intuition to identify and prioritize high-impact growth opportunities.
- Develop and execute an experimentation strategy around referral incentives, sharing mechanics, social proof, AI-driven personalization, lifecycle messaging, and community engagement.
- Partner closely with Lifecycle Marketing to orchestrate personalized referral journeys across owned channels and maximize referral conversion, activation, and long-term retention.
- Define and monitor key referral health metrics, including invite rate, referral conversion, viral coefficient, referral activation, retention of referred users, cost per referred acquisition, and overall contribution to MAU growth.
- Maintain a deep understanding of Fetch users, consumer behavior, partner dynamics, competitive referral programs, emerging AI capabilities, and industry growth trends.
- Take ownership of outcomes, proactively remove roadblocks, and operate with a high degree of accountability in a fast-paced environment.
In your Toolbox (Minimum Requirements):
- 5+ years of product management experience, including meaningful experience building consumer growth, referral, marketplace, social, or network-effect products.
- Proven track record designing, launching, measuring, and scaling referral programs, viral loops, user advocacy systems, or consumer growth products that drive measurable business outcomes.
- Deep understanding of growth loops, behavioral economics, incentive design, lifecycle marketing, experimentation frameworks, funnel optimization, and retention models.
- Experience leveraging AI-driven products, personalization, or data science to create more intelligent and effective consumer experiences.
- Strong analytical fluency, with the ability to interpret user behavior, define success metrics, evaluate tradeoffs, and make data-informed decisions through experimentation.
- Demonstrated success leading complex cross-functional initiatives and aligning diverse teams around a clear product strategy.
- Excellent communication, stakeholder management, and influencing skills, including experience partnering with senior leadership.
- Strong product judgment, balancing user needs, business goals, technical constraints, and speed of execution.
- Comfort operating in ambiguity, creating structure where none exists, and defining new product spaces.
- Demonstrated ability to lead through influence, raise the bar for product quality, and mentor or guide other product managers.
- Strong ownership mindset with a bias for action and a willingness to dive into the details to deliver exceptional user experiences.
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is [$181,913 - $214,015]. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Skills Required
- 5+ years of product management experience, including building consumer growth, referral, marketplace, social, or network-effect products.
- Proven track record designing, launching, measuring, and scaling referral programs, viral loops, user advocacy systems, or consumer growth products.
- Deep understanding of growth loops, behavioral economics, incentive design, lifecycle marketing, experimentation frameworks, funnel optimization, and retention models.
- Experience leveraging AI-driven products, personalization, or data science to create intelligent consumer experiences.
- Strong analytical fluency to interpret user behavior, define success metrics, and make data-informed decisions through experimentation.
- Demonstrated success leading complex cross-functional initiatives and aligning diverse teams around a clear product strategy.
- Excellent communication, stakeholder management, and influencing skills, including experience partnering with senior leadership.
- Strong product judgment balancing user needs, business goals, technical constraints, and speed of execution.
- Comfort operating in ambiguity, creating structure, and defining new product spaces.
- Demonstrated ability to lead through influence and mentor or guide other product managers.
- Strong ownership mindset with a bias for action and willingness to dive into details to deliver exceptional user experiences.
Fetch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fetch and has not been reviewed or approved by Fetch.
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Healthcare Strength — Benefits information points to comprehensive medical, dental, vision, and life insurance coverage. Feedback suggests employees value the strong health offerings alongside mental-health support.
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Leave & Time Off Breadth — Policies include flexible or unlimited PTO, paid holidays and sick days, bereavement (including pet) and natural-disaster leave. Feedback suggests time-off breadth is a standout element of the package.
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Wellbeing & Lifestyle Benefits — Wellness programs, 1:1 coaching, Gympass, team workouts, and nutrition counseling are provided. Office and remote perks such as home-office stipends, snacks, and pet-friendly spaces further enhance lifestyle support.
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The Company
What We Do
Fetch Rewards is a mobile app that connects and rewards everyday shoppers for buying the brands they love. Fetch gives users the easiest way to save on their purchases by simply scanning any grocery receipt, from any store. For our brand partners, Fetch helps them build long-term loyalty, and understand a true 360 degree view of purchase behavior.
Why Work With Us
We put people first - both in our culture, and in our product. Our culture is built on transparency, empowerment and accountability. Our product is built on putting our customers first in everything we do - from design, to privacy and security, to new features. The result is the rapid growth we all dream of being a part of. Come join the team!
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