Staff Product Manager - Head-Up Display

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to the Technical/Innovation Center in Mountain View (CA) or Warren (MI) three times per week, at minimum. If the successful candidate is located in Mountain View (CA), they will be expected to travel to Warren (MI) one week per month.
At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We're turning today's impossible into tomorrow's standard -from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features.
Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale.
The Role
The Staff Product Manager, HUD (Head-Up Display) is responsible for defining, delivering, and continuously improving head-up display experiences that help drivers keep their attention on the road while receiving timely, relevant information. This role partners closely with Design, Software, Hardware, Safety/Systems, Legal/Compliance, and Vehicle Programs to translate customer needs into a clear product vision, roadmap, and measurable outcomes.
What You'll Do (Responsibilities):

• Own the end-to-end HUD product vision and strategy (content hierarchy, information density, driver attention, and safety-critical alerting principles).

• Create and maintain a prioritized roadmap spanning UX, software, optics/display hardware, and vehicle program integration; define milestones, dependencies, and release scope.

• Translate customer insights, usability research, and telemetry into product requirements, success metrics, and experiments (A/B tests, clinics, simulator/on-road studies).

• Lead cross-functional execution with Design, Engineering, Program, Legal, Safety, and Quality; manage tradeoffs between customer value, cost, technical feasibility, and schedule.

• Ensure compliance alignment for safety-related content and driver assistance messaging (definitions, disclaimers, and human factors considerations) in collaboration with Legal/Compliance.

• Drive continuous improvement through post-launch monitoring, defect triage, and feature iteration; communicate status and decisions clearly to executive and working-team stakeholders.

Yours Skills & Abilities (Required Qualifications):

• 5+ years of product management experience delivering technology products (embedded, mobile, web, UX, interface, or platform), including defining requirements and road maps.

• Demonstrated ability to lead cross-functional teams and influence without authority across design, engineering, program management, and stakeholders.

• Strong written and verbal communication skills, including the ability to synthesize user needs, business goals, and technical constraints into clear narratives.

• Experience using data and research to make decisions (metrics, instrumentation, customer research, usability/human factors inputs).

• Comfort operating in ambiguity and making principled tradeoffs to meet safety, customer experience, and business objectives.

What Can Give You a Competitive Edge (Preferred Qualifications):

• Experience with in-vehicle HMI, HUD/cluster/infotainment, or ADAS UX, including driver attention and safety-critical alerting considerations.

• Familiarity with display/optics constraints (brightness, ghosting, field of view, image distance) and how they impact user experience and requirements.

• Experience partnering with Safety/Systems, Legal/Regulatory, and Quality teams to ship features with compliance considerations.

• MBA or other advanced degree; automotive or consumer electronics background.

Compensation : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. The compensation may not be representative for positions located outside of the California Bay Area.
• The salary range for this role is 159,400 and 245,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
Company vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, though which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
#LI-KE2
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
The selected candidate will be required to travel <25% for this role.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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