Staff Product Manager, Ads & Monetization

Posted 6 Days Ago
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Denver, CO
Hybrid
140K-170K Annually
5-7 Years Experience
eCommerce • Mobile • Payments
Make Every Purchase Rewarding
The Role
The Staff Product Manager, Ads & Monetization is responsible for defining and executing the product strategy for Ibotta's Ads business. This includes leading product development for Ad Server, exploring monetization opportunities, and ensuring a compelling ad experience for users. The role requires collaboration with cross-functional teams to drive product innovation and revenue growth.
Summary Generated by Built In

Ibotta is seeking a highly motivated and experienced Staff Product Manager, Ads and Monetization to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. Leading Ads and Monetization for Ibotta's Direct-to-Consumer (D2C) business, this is a critical role that will drive the product strategy, development, and growth of our Consumer Ads business and develop new monetization strategies. The successful candidate will have a proven track record of product leadership, a deep understanding of the digital advertising landscape, and a passion for building products that deliver value to both brands and consumers.
Leveraging industry knowledge, heuristics, and data, you will create innovative solutions to match Ibotta Savers with relevant ads and deliver high-performance results to our brand partners. You will oversee the full stack experience for Ads, ensuring alignment between product offerings and business goals while upholding our vision for client self-service. You will collaborate closely with cross-functional leaders to identify new opportunities, define and champion a product roadmap, and ensure its successful execution.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
What you will be doing:

  • Define and execute the product strategy for Ibotta Ads, including product vision, roadmap, and goals, in collaboration with cross-functional leaders and peers. Ibotta's next Ad play should come from you.
  • Explore new monetization opportunities and partnerships to drive incremental revenue
  • Lead product development of an Ad Server and develop new and existing ad products and features from ideation to launch.
  • Create a compelling yet simple Ad experience for Ibotta Savers, ensuring that ads are relevant, engaging, and non-intrusive.
  • Partner with Sales and Marketing to drive revenue growth for Ibotta Ads, enabling effective pricing strategies, inventory management, and sales GTM.
  • Work closely with the other Consumer squads to drive a joint organic product strategy that adds value to consumers, not just advertisers.
  • Lead a team of product managers, engineers, and designers, fostering a culture of innovation and collaboration.
  • Communicate your strategy upward and outward internally to ensure you have the comprehension, alignment, and support you need to be successful.
  • Model best-in-class, customer-focused product development processes, leading by example and learning from others in a fast-paced, dynamic environment. Demonstrate top-tier product management practices that others seek to emulate.
  • Communicate with company executive leadership, ensuring they have clarity and confidence in our Ibotta Ads strategy.
  • Stay up to date with modern advertising technology and trends, and look for opportunities to incorporate them into Ibotta Ads' product strategy.
  • Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.


What we are looking for:

  • 6+ years of Product Management experience, with at least 3 years as an Ads Product Manager (or equivalent)
  • 3+ years of consumer-facing product management.
  • BA/BS in Management/Economics/Marketing, CS/Engineering, or a related field is required
  • Hands-on experience with Ad technology platforms
  • Exemplary communication skills with all levels and disciplines of the business, from your squad(s) all the way to company executives
  • Ability to lead teams and work cross-functionally in a highly collaborative environment and dynamic environment
  • Swift, high-quality decision-making, informed by insights, but not paralyzed when faced with a lack of data
  • Confidence in being able to say no to good ideas and ruthlessly prioritize product initiatives in alignment with strategic focus and goals
  • Technical understanding - you don't need to be able to write code. Still, you need to be able to discuss technical concepts with your engineering and architecture teams and communicate technical concepts effectively to business leaders.


Experience with any of the following a plus:

  • Vetting and replacing new technologies with minimal to zero disruption to the business
  • Moderately growing Ads within a mature product lifecycle phase.
  • Building API products that support internal tooling and operations.
  • Exemplary communication skills with all levels and disciplines of the business, from your squad(s) all the way to company executives
  • Ability to lead teams and work cross-functionally in a highly collaborative environment and dynamic environment
  • Swift, high-quality decision-making, informed by insights, but not paralyzed when faced with a lack of data
  • Confidence in being able to say no to good ideas and ruthlessly prioritize product initiatives in alignment with strategic focus and goals
  • Technical understanding - you don't need to be able to write code, but you need to be able to discuss technical concepts with your engineering and architecture teams and communicate technical concepts effectively to business leaders.


About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
To learn more about what our Tech teams are doing day to day, visit Building Ibotta on Medium.com.
Additional Details:

  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, bagel Thursdays, snacks and occasional meals.
  • Base compensation range: $140,000 - $170,000. Total compensation for this role also includes a variable component in addition to base salary. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
  • Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
  • Applicants must be currently authorized to work in the United States on a full-time basis.
  • Applicants are accepted until the position is filled.
  • For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.


Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
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The Company
HQ: Denver, CO
830 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

Built and headquartered in Denver, Colo., Ibotta ("I bought a...") is a performance marketing platform that allows brands to deliver digital promotions to millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Ibotta’s network allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.

Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited consumers $1.5B.

Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. The company has also been named as a Top Workplace by The Denver Post four consecutive times, made BuiltIn Colorado’s Best Places to Work list three years in a row and appeared on Inc.’s list of Best Workplaces in 2017 and 2023.

Why Work With Us

We help people in a very tangible way – we pay them. The more we give back, the more we earn. We don’t have to choose between doing good and doing well. Our company goals keep us on track as we build a highly profitable business that maximizes a positive impact on the world around us.

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Ibotta Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Ibotta empowers our employees to achieve our mission and values from anywhere within the continental U.S. with our flexible hybrid work schedule.

Typical time on-site: Flexible
HQDenver, CO
Currently hybrid - our headquarters are located in central Downtown Denver - convenient access to public transportation and Denver's best restaurants!

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