Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
Lead design for AI-enabled experiences at Tinder, guide the design language for AI, mentor designers, and collaborate across teams to enhance member-centric interactions.
Summary Generated by Built In
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
The Team:
You’ll join a cross-functional team, which is part of the broader Studios organization at Tinder, focused on building and scaling AI-powered, personalized experiences that redefine how people connect. The work goes beyond growth, with a focus on building AI-powered experiences that shape the future of connection on Tinder.
This Staff-level role will focus on both:
- Evolving existing AI-powered experiences to make them more impactful and member-centric.
- Designing systemic patterns and frameworks for how AI shows up across the entire Tinder product.
Where you’ll work:
This is a hybrid role and requires in-office collaboration three times per week in San Francisco, Palo Alto, or Los Angeles.
In this role, you will:
- Lead design for AI-enabled experiences — from prototyping new LLM-powered interactions to shipping end-to-end features.
- Define the design language and frameworks for AI across Tinder, ensuring clarity, trust, and delight at scale.
- Partner closely with PMs, researchers, and engineers to shape Tinder’s AI strategy and roadmap.
- Champion ethical, inclusive, and responsible AI design, grounding decisions in research and member trust.
- Mentor and coach designers, raising the craft bar and shaping a culture of curiosity and excellence.
You'll need:
- Proven experience designing AI/LLM-powered products (consumer, SaaS, or enterprise).
- Track record of leading large-scale, high-impact design initiatives that influenced company strategy.
- Exceptional end-to-end design craft — from systems thinking to polished execution.
- Strong communication and storytelling skills, able to inspire and align diverse stakeholders.
- Comfort with ambiguity and fast iteration, balancing experimentation with long-term vision.
Nice to have:
- Experience with growth-adjacent mechanics (conversion, retention, engagement).
- SaaS or enterprise design experience (pricing tiers, entitlements, workflows) that demonstrates fluency with complexity.
- Familiarity with emerging AI and vibecoding tools like Cursor, Loveable, Base44, or Figma Make.
As a Full-Time Employee, You’ll Enjoy:
- Unlimited PTO (with no waiting period), 10 annual Wellness Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
- Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
- Free premium subscriptions for several Match Group apps – including Tinder Platinum!
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
Top Skills
AI
Figma
Llm
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The Company
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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