Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Boulevard is the Client Experience Platform purpose-built for appointment-based, self-care businesses. As we continue to move upmarket, support increasingly complex franchise businesses, and expand internationally, our platform must scale with flexibility, reliability, and intelligence at its core.
That’s where the Platform Design team comes in.
The Platform pod builds the foundational systems that power everything at Boulevard — including identity, payments, permissions, APIs, data, and extensibility. As a Staff Product Designer, Platform, you’ll operate at a highly strategic level, shaping the core concepts, patterns, and frameworks that enable our product to scale across customer segments, geographies, and future use cases — while staying deeply usable and human.
This is a high-impact role for a designer who thrives in ambiguity, thinks in systems, and wants to influence not just features, but how an entire product platform evolves.
What You’ll Do- Lead platform-level design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals.
- Design foundational concepts, patterns, and frameworks that enable scalability, flexibility, and extensibility across Boulevard’s ecosystem.
- Help evolve the platform to support:
- Upmarket customers with more complex workflows, permissions, and operational needs
- Multi-location businesses, balancing centralized control with local flexibility
- International expansion, including localization, regional requirements, and scalable global patterns
- Translate highly complex technical and system-level problems into clear, intuitive, and trustworthy user experiences.
- Partner closely with engineers to guide implementation, ensuring design intent is preserved in production.
- Act as a design leader and multiplier — raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices.
- Collaborate with other designers to evolve Boulevard’s design system to support platform complexity and future growth.
- Explore and help define how Boulevard can be at the forefront of leveraging AI to enhance the BLVD experience — from internal tooling to customer-facing workflows — with a strong focus on trust, clarity, and real customer value.
- Strong systems thinking — comfort designing for scale, flexibility, and long-term evolution rather than one-off solutions.
- Deep understanding of the full, iterative design process, including research, journey mapping, content design, wireframing, prototyping, testing, and high-fidelity execution.
- Proven ability to partner closely with Product and Engineering, especially on technically complex initiatives.
- Comfort operating in ambiguity and helping teams find clarity in fast-moving, evolving environments.
- A strong point of view balanced with openness to feedback and iteration.
- Ability to focus on outcomes over outputs, shipping thoughtfully while maintaining a high quality bar.
- Proficiency with modern design and collaboration tools (e.g., Figma).
This role will help define how Boulevard scales — not just what we build next, but how we build for growth, complexity, and the future. The decisions you make will ripple across teams, products, and customers, shaping the foundation of the BLVD platform for years to come.
How We’ll Take Care of YouAt Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $158,000 - $197,500 per year. For all other U.S. locations, the anticipated base salary range is $139,500 - $179,800 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Similar Jobs
What We Do
Boulevard provides a Client Experience Platform (CXP) that is purpose-built for appointment-based, self-care businesses. Our customers thrive on developing deep relationships that go beyond any single visit or transaction, and our technology extends their ability to deliver personalized, enjoyable experiences with online appointment scheduling, messaging and payments that are simple, elegant, and reliable. Successfully serving the self-care industry with a differentiated brand is critical to Boulevard's long-term vision. As we reinforce and grow our position as a trusted partner to self-care businesses, we seek to evolve into a marketplace where consumers can easily find and access our customers. We aspire to become a lifestyle brand that connects consumers instantly and easily with an entire marketplace of self-care businesses that help them look and feel their best.
Gallery
