Linktree empowers everyone with the tools to curate, monetize, and grow their digital universe.
The Role
Lead the design of AI Systems at Linktree, creating workflows for managing multiple profiles and collaborating across teams. Partner with cross-functional teams to drive product vision and usability in digital tools.
Summary Generated by Built In
Role Overview
Why This Role Matters
What You'll Own
What You'll Do
What We're Looking For
Bonus Points
Why You'll Love It Here
Our Story
Where and How We Work
How we’ll help you thrive
Linktree is evolving from a link-in-bio product into an intelligent, trusted control center — one that doesn't just hold a creator's digital presence together, but actively helps them grow it. That means moving from a product that responds to what creators do, to one that observes what's working, reasons about what could be better, and increasingly takes action on their behalf.
We're hiring a Staff Product Designer, AI to lead the design of that agentic experience end-to-end. Not as a chatbot bolted onto a product, but as intelligence woven into the fabric of how Linktree works — showing up in the right moment, in the right form, with the right amount of control in the creator's hands.
This role sits at the intersection of UX systems, product design, and AI-enabled behaviour. You'll define how intelligence shows up inside Linktree — how opportunities surface, how actions are proposed or executed, and how we earn and maintain trust through clear controls, feedback loops, and honest system behaviour. It's one of the most consequential design roles at Linktree right now, and it will directly shape the core UX strategy for the rest of 2026 and beyond.
Why This Role Matters
At Linktree, we have something most companies building in this space don't: a clear, real-world job to be done for millions of creators and businesses who want to grow their presence but don't have the time or expertise to do it alone. The opportunity is to make Linktree feel less like a tool you operate and more like a system that works with you — one that earns autonomy over time by being useful, transparent, and safe. The design of agentic experiences is genuinely unsolved — and getting it right requires deep design thinking, not just technical integration.
As Staff Product Designer, AI, you'll own the question of what that experience actually feels like. And then you'll build it.
This role is accountable for the full observe → reason → decide → act → measure → improve loop across the product. That means designing:
- Agentic surfaces — how opportunities emerge, how Linktree explains its reasoning, and how creators understand what's about to happen before it does.
- Action execution UX — previews, confirmations, execution states, undo and rollback, activity logs, and failure handling that feels honest rather than apologetic.
- Autopilot controls and guardrails — user permissions, sensitivity settings, "act vs. ask" thresholds, and the controls that let creators calibrate how much autonomy they hand to the system.
- AI UX system primitives — the reusable patterns and components that power agent recommendations, tool execution states, trust signals, and confidence cues across every team building AI features.
- Measurement and learning loops — how impact is shown, how the system demonstrates it's getting better, and how creators correct it when it's wrong.
- Lead design for an embedded agentic experience that is proactive, quietly powerful, and never overwhelming — grounded in user research and data at every stage.
- Partner closely with ML, data, and engineering to translate model capability into human-understandable, actionable experiences that work in the messy real world.
- Define the UX contract for tool-calling: what actions exist, what inputs they require, what constraints and permissions apply, and what the safe defaults are.
- Create experience maps and flows that scale gracefully from guided → assisted → autonomous behaviour as creator trust develops over time.
- Drive alignment across Product, Engineering, Data, and Trust on the principles and patterns that make agentic behaviour coherent and safe across the product.
- Establish the success metrics and qualitative signals — adoption, trust, undo rates, satisfaction, measured impact — that will guide iteration and give the team honest feedback on what's working.
- Influence the AI product roadmap directly, providing design oversight that ensures coherent AI experiences across creation, insights, monetisation, and trust surfaces.
- Raise the bar for AI design craft across the broader design team — through reviews, critiques, pattern documentation, and knowledge-sharing that helps every designer working on intelligence-adjacent features do it better.
- 8+ years of product design experience, including significant ownership of complex, cross-functional systems at scale.
- Proven ability to design in systems, not just screens — patterns, primitives, frameworks, and scalable UX architecture that other teams can build on.
- Strong judgment on trust, safety, and control: permissions, guardrails, reversibility, transparency, and the edge cases that reveal whether a system is actually well-designed or just demo-ready.
- Comfort designing across ambiguity — you can take a fuzzy AI capability and turn it into a clear user value proposition and coherent product behaviour without waiting for perfect specifications.
- Deep fluency in modern AI product design — you understand how models work well enough to design with their grain, not against it, and you have opinions about what separates good AI UX from the merely functional.
- Expert-level proficiency in modern design and AI prototyping tools — you use AI actively in your own design workflow, not just as a subject matter, and you have strong judgment on when a working prototype, a high-fidelity mock-up, or a lightweight flow is the right tool to move a conversation forward.
- A portfolio that demonstrates exceptional craft and end-to-end thinking — problem framing, flows, UI, modern prototypes, iteration, and outcomes — with at least some work that shows how you've handled the unique design challenges of systems that act on users' behalf.
- Strong collaboration with engineering and ML/data partners, with the ability to influence product strategy as well as execution quality.
- Excellent communication and storytelling skills — you can present your thinking clearly to engineers, PMs, and senior leadership, and you can make the case for why design decisions in AI systems are high-stakes, not cosmetic.
Bonus Points
- Experience designing for AI-driven systems — recommendations, automation, decision support, personalisation, or ranking — where the product is making consequential decisions on a user's behalf.
- Experience with experimentation platforms, evaluation design, and measuring causal impact of AI interventions.
- Familiarity with platform and tooling concepts (APIs, internal tools, agent-callable actions) and how they map to UX states and design contracts.
- Experience working on creator tools, SMB platforms, or growth and optimisation surfaces.
- Work on one of the most genuinely interesting design problems in consumer AI — not a chatbot, but an embedded agentic experience that has to earn trust through every interaction.
- Join a product that 70+ million creators already rely on, with the reach to make great AI design matter at real scale.
- Be part of a collaborative, inclusive culture that values diversity and innovation.
- Shape Linktree's AI product strategy directly — this is a role with genuine influence over what we build and how we build it.
- Enjoy competitive compensation, flexible work arrangements, and robust professional development opportunities.
Linktree is committed to providing a competitive compensation package. Our cash compensation amount for this role is targeted at $200,000-$230,000 in the San Francisco Bay or Los Angeles area. Final offer amounts are determined by multiple factors including candidate expertise, the scope of role and level, and may vary from the amounts listed above.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nike, Nordstrom Target, Sephora, Vuori, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Skills Required
- 8+ years of product design experience
- Experience designing complex SaaS workflows
- Proven ability to collaborate across disciplines
- Expert level experience in AI design tools
Linktree Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Linktree and has not been reviewed or approved by Linktree.
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Flexible Benefits — A sizable, use‑it‑your‑way stipend can be allocated across wellness, learning, lifestyle, childcare/pet insurance, or social impact. This flexibility increases the perceived value of total rewards.
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Healthcare Strength — U.S. coverage includes employer‑paid medical, dental, vision, disability, and life insurance, with support for dependents referenced. The breadth of employer‑paid coverage strengthens the overall value of compensation.
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Parental & Family Support — Policies include paid parental leave for both birthing and non‑birthing parents, along with return‑to‑work support and leave for pregnancy loss. These provisions signal strong backing for families at different stages.
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The Company
What We Do
Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. It's not only high profile users that turn to Linktree - it's the every day creators, the small businesses, the charities, the side hustlers and the business professionals too. On Linktree, we've seen teachers housing their lessons plans for home-schooling, realtors using it to share their property listings, activists using it to amplify cause and restaurants to house their menu. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. There is a place for everyone on Linktree.
Why Work With Us
We’re building a category-defining product, which means we get to write the rules as we go. With tens of millions of Linkers and billions of visitors each month, there’s no shortage of interesting challenges to tackle. If you’re excited by scale, love building alongside passionate people and want your work to reach millions, come create with us.
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