Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
The Marketing Data Science team is looking to add a Staff Data Scientist who will help shape Home Loans/Home Equity targeting decisions and strategies. The Staff Data Scientist will be working closely with Marketing Managers, Business Units, Product & finance partners to build and grow SoFi Home Loans (HL) and Home Equity Loans (HE, including HELOAN & HELOC) products into a top choice for consumers to “Get Your Money Right”.
What you’ll do:
- Develop a holistic HL & HE marketing and offer strategy spanning across multiple channels, and an end-to-end offer strategy framework to constantly experiment and optimize offer construct, product preference, and audience selection.
- Explore bureau data and other 3rd party non-FCRA data to improve the marketing strategies and conversion rate, and proactively identify and capitalize on opportunities to improve the acquisition funnel.
- Measure and analyze the effectiveness and ROI (return on investment) of the marketing strategies, make data-driven recommendations and drive informed actions.
- Work with experienced data scientists to own all of the analytics tasks in HL/HE, and potentially support the requests for other lending products.
- Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth.
- Convert complex data into compelling narratives and concise presentations that inform and guide decision-making at the senior management level.
- Fulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches.
- Collaborate cross functionally with Marketing, Business Unit, Risk, Finance, Product and Engineering, assist senior business leaders in the development of new features.
What you’ll need:
- Bachelor’s degree required (Masters preferred) in Computer Science, Math, Physics, Engineering or quantitative field.
- 8+ years of relevant marketing experience in the financial services industry, with a focus on pre-screened/pre-approved campaigns.
- Strong preference for industry experience in Home Equity loans or Mortgage.
- Proficiency in SQL, Python, and Tableau.
- Experience building data pipelines with Airflow, preferably in Snowflake.
- Demonstrated experience with experimentation and hypothesis testing.
- Knowledge of statistical modeling or machine learning is a plus.
- High intellectual curiosity and a quick learner of new technical skills.
- Ability to initiate and drive projects independently to completion, and ability to clearly communicate technical information to diverse audiences.
- Strong relationship-building and collaborative skills.
- Ability to thrive in a dynamic, cross-functional environment with keen attention to detail.
What the Team is Saying
Similar Jobs
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
Gallery
SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
