Staff Marketing Data Analyst

Posted 6 Days Ago
Hiring Remotely in US
Remote
5-7 Years Experience
Fintech • Payments • Financial Services
The Role
As a Staff Marketing Data Analyst at EarnIn, you will drive growth through data analysis and experimentation. Your responsibilities include providing strategic recommendations, establishing measurement frameworks, and monitoring marketing performance across channels. You will collaborate with the marketing, product, and engineering teams to optimize campaigns and enhance measurement methodologies.
Summary Generated by Built In

About EarnIn

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. Since our founding, our app has been downloaded over 13M times and we have provided access to over $15 billion in earnings.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary

Join us in a high-impact role to drive growth at EarnIn. This function plays a critical role in how we use analytics to inform our business & marketing priorities, drive data-backed campaigns, deliver value across the consumer lifecycle and measure performance for future optimizations. You will work closely with our marketing (i.e. brand, growth, product marketing, LCM), product, and engineering teams to establish end-to-end funnel measurement & reporting, rigorous testing methodologies, and deployment of critical analytics tools.

The US base salary range for this full-time position is $165,000 - $245,000 + equity + benefits. Our salary ranges are determined by role, level, and location. 


What You’ll Do:

  • Work closely with the marketing team to drive efficient growth for EarnIn through analysis, experimentation, and operational rigor
  • Drive day-to-day performance analysis & provide both strategic and tactical recommendations across the marketing funnel
  • Establish measurement frameworks and drive reporting excellence across various marketing domains (e.g. performance, brand, full-funnel marketing)
  • Continuously upgrade and evolve our marketing measurement methodology (attribution, MMM, and experimentation)
  • Partner with marketing leads to identify, design, and execute on experimentation opportunities across new & existing marketing channels and campaigns. Establish a culture of experimentation excellence across the marketing team
  • Monitor & proactively surface/troubleshoot any problems across the marketing funnel & drive resolution of these issues

What We’re Looking For:

  • 6+ years experience in marketing analytics/data science in a B2C role
  • Strong understanding of marketing attribution, MMM, LTV/CAC, and ROAS
  • Deep understanding of performance & measurement across key digital channels – e.g. Social, Search, Web, Television, App, etc.
  • Experience designing, running, and interpreting experiments. Practical knowledge of testing methodologies and frameworks
  • Expert experience with SQL and experience with Python or R
  • Ability to extract insights from large data sets & seamlessly translate into actionable recommendations across the consumer journey
  • Strong interpersonal skills and can work cross-functionally in team environments
  • Ability to establish and maintain excellent processes while allowing for creative thinking and flexibility in ambiguous situations
  • Bachelor's, Master’s or PhD degree in an analytical discipline or equivalent industry experience
  • Curiosity and passion for deeply understanding analytical problems and translating this to stakeholders
  • Prior experience managing performance marketing channels is a bonus
  • Experience with full-funnel marketing/brand measurement is a bonus
  • Experience in applied econometrics, forecasting, building regression models is a bonus
  • Experience in Fintech is a bonus


At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 


EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.



Top Skills

Python
R
SQL
The Company
HQ: Palo Alto, CA
229 Employees
On-site Workplace
Year Founded: 2012

What We Do

Earnin’s mission is to build a financial system that works for people. Every year, while Americans wait for their paychecks, more than $1 trillion of their hard-earned money is held up in the pay cycle. As a result, we accumulate over $50 billion in late and overdraft fees and turn to high-interest loans. We seek to eliminate those fees and put money back into workers’ hands.

Our financial system doesn’t work for people. But Earnin does. Earnin is an app that lets people get paid as soon as they leave work, with no fees, interest, or hidden costs. App users can receive their money in their bank account instantly at little or no cost — as we operate on a pay what you choose model. All they need is a bank account and a job that provides direct deposit or uses electronic timesheets.

At Earnin, we’re building the way we think a financial system should work for everyone, not just the people who can afford it. We help people take control of their money and get to a better financial place.

Our goal is not only to provide great products at little or no cost to the people who need them but also to inspire kindness across the financial world and eventually across all industries.

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