Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision.
Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together.
The Staff Marketing Analyst will report to the Senior Analytics Manager.
As the Staff Marketing Analyst, you will:
- Partner directly with Marketing leadership to architect budget allocation, channel mix, and long-term strategy, taking full ownership of the data-driven narrative.
- Own the end-to-end performance analytics across all channels, serving as the subject matter expert who translates complex channel performance into clear, actionable growth strategies.
- Serve as the definitive subject matter expert for measurement, establishing and evolving advanced frameworks for MMM, MTA, attribution, and incrementality analysis to solve the hardest problems in channel effectiveness.
- Build and champion a high-trust marketing analytics ecosystem, creating actionable dashboards and KPIs that serve as the single source of truth for marketing performance, growth, and efficiency.
- Drive the evolution of the marketing data foundation, ensuring pipelines, data models, and definitions are reliable, scalable, and built for complex, high-velocity decision-making in partnership with our Analytics Engineering team.
- Act as a strategic thought partner and visible leader, influencing executive decision-making and modeling data-driven excellence for the entire organization.
- Elevate the marketing team’s analytical capabilities by establishing rigorous standards and frameworks for experimentation, documentation, and data storytelling.
About You
- You bring 8+ years of experience in marketing or growth analytics, with deep expertise in marketing analytics and a track record of influencing strategy at a senior level.
- You have exceptional business acumen, are intellectually curious, and motivated to solve difficult marketing problems in a highly regulated space.
- You have strong intuition and experience with assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how these channels work together to drive growth.
- You are highly fluent in marketing measurement, including attribution methodologies, incrementality testing, funnel analysis, and ROI modeling.
- You have strong technical skills in SQL and experience using Python or R to perform advanced analysis, build models, or support experimentation.
- You care deeply about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
- You excel at translating complex analyses into clear, actionable insights and are comfortable influencing senior stakeholders.
- You are passionate about enabling others - whether through building intuitive dashboards, improving documentation, or training business partners to self-serve analytics.
- Experience working in the financial services industry
- Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.
- Experience working closely with data platform teams to improve marketing data models and tracking.
- Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.
Where:
- This role will be based in the US.
Salary Range: $164,000 - $205,000 USD. Employees are also eligible for an annual performance-based bonus and equity.
#LI-JP
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
What Makes an Earnie:
At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:
- Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
- Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
- Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
- Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
- Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
Skills Required
- 8+ years of experience in marketing or growth analytics
- Deep expertise in marketing analytics and track record influencing senior strategy
- Experience assessing performance across Paid, Lifecycle, Direct Mail, and Partnership channels
- Fluency in marketing measurement: attribution methodologies, incrementality testing, funnel analysis, ROI modeling
- Strong SQL skills
- Experience using Python or R for advanced analysis, modeling, or experimentation support
- Experience improving data reliability, definitions, and analytics infrastructure
- Ability to translate complex analyses into clear, actionable insights and influence senior stakeholders
- Experience building dashboards, documentation, and enabling business partners to self-serve analytics
- Experience in financial services
- Experience partnering on annual planning, forecasting, and long-term marketing strategy
- Experience working with data platform teams to improve marketing data models and tracking
- Familiarity with martech platforms and tools (ESPs, CDPs)
Earnest Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Earnest and has not been reviewed or approved by Earnest.
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Fair & Transparent Compensation — Compensation is considered competitive for many roles and locations, with bonuses and long‑term incentives contributing to total pay. Public postings show explicit salary ranges that help set expectations across functions.
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Leave & Time Off Breadth — Paid time off is described as generous for both exempt and non‑exempt employees. Additional elements like paid holidays, sick time, volunteer time, and flexible schedules strengthen time‑away access.
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Wellbeing & Lifestyle Benefits — A remote‑first model, home‑office stipends, monthly internet/phone reimbursement, and Mac hardware support day‑to‑day flexibility. A distinctive annual travel credit on work anniversaries adds meaningful lifestyle value.
Earnest Insights
What We Do
We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products. We build tools that help people feel in control of their financial future, including: 1. Student Loan Refinancing - break free from high interest rates or monthly payments. 2. Private Student Loans - low rates, people-first service, and flexible payments. 3. Debt Management - manage all your accounts and become debt-free sooner. 4. Scholarships - access to thousands of scholarships to help students pay less.
Why Work With Us
We strive to maintain and strengthen diversity and inclusion through employee-led Employee Resource Groups (ERGs) that empower our Earnies to step into leadership roles and drive our culture. Through ERGs, and with the support of our Executives, we provide a safe space for all Earnies to be their true selves.
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