Staff Front-end Engineer (CX) — Coupang Play

Reposted Yesterday
Be an Early Applicant
Singapore, SGP
In-Office
Expert/Leader
eCommerce
Building the future of eCommerce. We push the boundaries of what’s possible to solve problems!
The Role
The Staff Front-end Engineer will develop user-facing features for Coupang Play's web platform, collaborate with cross-functional teams, optimize for performance, and write reusable code.
Summary Generated by Built In

About Coupang Play


Coupang Play is an OTT video streaming service. We offer a wide range of content, including Original Series, TV Shows, Movies, and Sports.


We are in the business of delivering exceptional storytelling. We produce award-winning scripted and unscripted Original Series, such as “Boyhood”, “Anna”, and “SNL Korea”. We believe Sports can also be elevated by creative storytelling. Play is now an authoritative destination for Sports, broadcasting K-League, La Liga, Bundesliga, F1, NFL, and other leading leagues and tournaments. We also offer some of the latest movies that were just released in local theaters, bringing more exceptional storytelling to our Customers.


To ensure that we deliver all content seamlessly, we invest in Engineering, Product, and Design. Coupang Play is available on all mobile devices, tablets, PC, Smart TV, Apple TV, and Android TV. Our teams keep optimizing how Customers discover and stream both VOD and Live content. That includes investments in frontend, backend, and infrastructural developments. We also embrace Machine Learning to refine our CX.


We are still very early in our growth stage. If you enjoy solving complex problems using industry-leading technology or unconventional business approaches, please join us. We are building a world-class team of problem-solvers, all dedicated to delivering exceptional storytelling to our Customers.




Role Overview

The Coupang Play CX (Customer Experience) Frontend Engineering team designs and improves intuitive and seamless web experiences so that customers can easily and enjoyably consume content. Across multiple platforms—including PC web, SmartTV, and mobile webview—they technically optimize every touchpoint of the customer journey to deliver the best possible streaming experience.

Responsibilities

  • Build and enhance new features across customer experience domains such as Content Discovery, User Growth & Identity, and Sports
  • Develop and maintain multi-platform web frontends using Next.js (PC web), Solid.js (SmartTV web apps), and mobile app webviews
  • Optimize SSR performance, improve Core Web Vitals, and design/implement server-driven UI architectures
  • Design feature experiments using A/B testing platforms and support data-driven decision-making
  • Design reusable components and shared modules/libraries
  • Collaborate closely with product, design, and backend/mobile engineering teams

Basic Qualifications

  • 7+ years of experience in frontend engineering or related fields
  • Strong understanding and hands-on experience with TypeScript and React
  • Experience building and optimizing web applications using SSR frameworks such as Next.js
  • Experience implementing responsive/adaptive web design and ensuring cross-browser compatibility
  • Ability to interpret UI/UX design principles and apply design systems to actual UI implementation

Preferred Qualifications

  • Experience developing web applications for SmartTV platforms such as LG webOS and Samsung Tizen
  • Experience integrating A/B testing or experimentation platforms
  • Experience working on large-scale, high-traffic services such as OTT, media, or e-commerce
  • Experience designing and implementing server-driven UI or data-driven rendering systems
  • Experience writing unit and E2E tests using tools such as Jest and Cypress

Recruitment Process and Others   


Recruitment Process    


  • Application Review > 1st Tech & Coding Interview > 2nd Tech & Coding Interview > 3rd Leadership Interview > Offer 
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  


Details to Consider   


  • This job posting may be closed prior to the stated end date for application if all openings are filled.     
  • Coupang will be prioritizing applicants who have a current right to work in Singapore and do not require company sponsorship for an employment visa.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.     
  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.  
  • Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.  


Privacy Notice   


  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. 
  • https://www.coupang.jobs/en/privacy-policy/    

#Coupangplay #Front-end #WebDeveoper #React #Next.js #CXEngineer #WebPlatform

Skills Required

  • Bachelor's degree and 9+ years' experience in front-end engineering
  • Proficiency with HTML, CSS, JavaScript
  • Deep understanding of modern web development frameworks
  • Experience launching 1-2 major product features
  • Proven experience in using React.js, Angular.js, Rest Services

Coupang Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.

  • Healthcare Strength Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
  • Retirement Support Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
  • Leave & Time Off Breadth Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.

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The Company
Mountain View, CA
70,000 Employees
Year Founded: 2010

What We Do

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Why Work With Us

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.

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