About Coupang Play
Coupang Play is an OTT video streaming service. We offer a wide range of content, including Original Series, TV Shows, Movies, and Sports.
We are in the business of delivering exceptional storytelling. We produce award-winning scripted and unscripted Original Series, such as “Boyhood”, “Anna”, and “SNL Korea”. We believe Sports can also be elevated by creative storytelling. Play is now an authoritative destination for Sports, broadcasting K-League, La Liga, Bundesliga, F1, NFL, and other leading leagues and tournaments. We also offer some of the latest movies that were just released in local theaters, bringing more exceptional storytelling to our customers.
To ensure that we deliver all content seamlessly, we invest in Engineering, Product, and Design. Coupang Play is available on all mobile devices, tablets, PC, Smart TV, Apple TV, and Android TV. Our teams keep optimizing how customers discover and stream both VOD and Live content. That includes investments in frontend, backend, and infrastructural developments. We also embrace Machine Learning to refine our CX.
We are still very early in our growth stage. If you enjoy solving complex problems using industry-leading technology or unconventional business approaches, please join us. We are building a world-class team of problem-solvers, all dedicated to delivering exceptional storytelling to our customers.
Role Overview
The Analytics team at Coupang Play operates at the intersection of Business, Product, Content, Marketing, and Technology to drive user engagement and monetization. As a Senior Data Analyst, you will partner closely with Business, Content, Product, and Engineering stakeholders to develop self-serve data solutions and analyses that solve complex business challenges, improve decision quality and drive action.
The ideal candidate is highly self-motivated and able to combine the strategic rigor of a Management Consultant with the technical skills of a seasoned Data Analyst. You should be comfortable collaborating with senior leaders, navigating ambiguity, and translating business problems into data-led solutions and narratives that drive strategic decisions and accelerate business growth.
What You Will Do
Own the solution. Work through ambiguity to diagnose the decision to be made, metric drift, or logging error - then create defined requirements and drive the cross-functional effort to deliver the right Analytics solution end-to-end.
Quantify our GTM engine. Develop a deep understanding of our business and how different teams define success - then make sure our data models, metric definitions, reporting and dashboards measure the right metrics to keep teams on track.
Own metric definitions. Be fluent in the language of your stakeholders - you know that 'user' means something different to Product than to Finance, and can reconcile the difference by thinking systematically instead of leaving the decision to someone else
Own the fix. You don't default to only the technical reason when errors occur - you go deeper to investigate if the real problem is the system capturing wrong data, a sub-optimal process, or a data model that no longer matches business needs - and then drive the long-term solution that addresses the deepest failure modes and current stakeholder needs
Flex your communication style as needed. You are equally fluent giving executives the narrative and top-line takeaways, and deep diving into data with product and operational teams
Scale AI tooling. You can strategically leverage AI tools to enhance analytical capabilities, improve efficiency and drive innovation, both for yourself and across the Analytics team.
Mentor senior analysts, establish data analytics best practices, and set high engineering and analytical standards for the broader team.
Basic Qualifications
Bachelor’s or Master’s degree in Computer Science, Information Systems, Data Science, or a related field, or equivalent practical experience
7+ years of experience working with complex and unstructured datasets using SQL.
- 7+ years of experience building and maintaining data marts and data pipelines.
7+ years of experience developing dashboards and data visualizations for both executives and operational teams.
5+ years of experience with experimentation and measurement, including setting up A/B tests, hypothesis testing, experiment design and statistical analyses.
Track record of presenting robust analyses to executives that influenced decisions.
Demonstrated ability to mentor and elevate other analysts, establish Analytics best practices and improve ways of working.
Demonstrated ability to manage multiple technical projects simultaneously in a fast-paced, rapidly evolving environment and prioritize across competing analytics workstreams.
Preferred Qualifications
Interest in / experience with the global video streaming industry and the Korean entertainment market.
- Experience in data modeling, schema design, and data mart development
Advanced proficiency with analytical programming languages such as Python, R, SAS, MATLAB
Excellent communication, stakeholder management, and documentation skills.
- Ability to communicate effectively in English in a professional environment.
Recruitment Process and Others
Recruitment Process
- Application Review - 1st Job Fit Interview - 2nd Tech Focus Interview - Leadership interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang will be prioritizing applicants who have a current right to work in Singapore and do not require company sponsorship for an employment visa.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
- Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
- This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.
https://privacy.coupang.com/en/land/jobs/
Skills Required
- Bachelor's or Master's degree in Computer Science, Information Systems, Data Science, a related field, or equivalent practical experience
- 7+ years of experience in data analytics, business intelligence, data engineering, or data science using complex datasets and SQL
- Experience designing data marts, building data pipelines, and implementing advanced data visualization solutions
- Experience designing complex experimentation frameworks, conducting A/B testing, and applying advanced statistical methodologies
- Ability to influence senior executive decision-making through data-driven narratives and lead concurrent technical analytics projects
- Deep industry expertise or strong interest in global video streaming services and the OTT or entertainment ecosystem
- Advanced proficiency with Python or R
- Expertise in enterprise data modeling, schema design, and data warehouse architecture
- Leadership, executive stakeholder management, and technical documentation skills
- Professional fluency in English and Korean
Coupang Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.
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Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
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Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
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Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.
Coupang Insights
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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