The Role
The Staff Brand Designer will enhance Retool's visual identity, collaborate on marketing projects, and ensure a consistent brand experience across various platforms.
Summary Generated by Built In
ABOUT RETOOL
Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling customer support workflows, building admin dashboards, and countless other processes you might not have even thought of. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re building the first enterprise AppGen platform: software that transforms natural language into production-ready code, integrates directly with business data, and meets the highest standards of security and governance. AI is redefining what it means to build software—and who gets to build it. The definition of “developer” now includes analysts, operators, and domain experts creating solutions directly. As the pool of builders widens, so does the complexity of what they need to build. The opportunity is enormous, but so is the challenge of enabling this larger community to build production-grade software safely. That means AI that understands real business data, enforces enterprise policies automatically, and empowers teams to create once and reuse everywhere with shared, trusted components.
Over 100 million hours of work has been automated by developers and domain experts using our platform, freeing them to focus on creative problem-solving and strategic initiatives that drive real business value. The people closest to knowing what needs to be built can now safely create custom solutions within enterprise guardrails. And that's a mission worth striving for.
Let's build the future together!
DESIGN AT RETOOL
Retool designers make decisions that will affect millions of people, from the developers creating software to the employees who operate it every day. Instead of designing just one product, we’re effectively designing unique software products for thousands of companies across many different verticals.
This also presents a unique design challenge. Because it’s possible to build nearly anything in Retool, we don’t have absolute control over how our users experience the product. We’re constantly seeking just the right balance between convention and configuration, between technical expressiveness and conceptual simplicity.
ABOUT THE ROLE
Retool’s visual identity is very much in its infancy with massive potential to expand and grow in how it applies to various aspects of the business. As a brand designer you will play a key role in helping explore and define what that future looks like. You’ll advocate for brand systems while still finding opportunities to break out and explore new territories, iterating through conceptual approaches for a brand that stands out in a sea of generic SaaS businesses. We’re not interested in playing it safe—we want to win the hearts and minds of software developers, builders, entrepreneurs and more. This position sits within our Brand Design team and will play a critical role in further shaping Retool’s brand.
IN THIS ROLE, YOU'LL
- Partner with product, marketing and engineering to create an extraordinary brand experience across retool.com, marketing campaigns, branded content moments, events, product experiences, etc
- Help maintain and expand flexible brand system for Retool that scales to meet the needs of the business
- Collaborate within the brand team to establish how Retool’s visual identity is strategically expressed across all experiences
- Act as a champion for the brand and how design is applied globally
- Brief and collaborate with external partners for various needs across illustration, motion, video and other agency engagements to execute projects with high production quality
- Design through iteration, experimentation and learned user behaviors
- Ensure consistency in brand work across all marketing channels while seeking opportunities to experiment and grow the capabilities of our visual system
- Be an active participant in design at Retool, providing thoughtful feedback across design and product teams in critiques, reviews, and more
THE SKILLSET YOU’LL BRING
- Minimum of 10 years of experience in visual design in-house or in an agency setting
- Experience and understanding of the formal elements of graphic design—including typography, color, layout, and composition
- A creative focus on visual design applied across various surfaces such as web, environmental experiences, print and digital campaigns, video, product, etc.
- Passion for branding, demonstrable through a portfolio of strong work in a variety of contexts and execution with a focus on brand systems
- Experience working with motion designers to conceptualize animated visualizations as a part of a brand system–individual motion experience is a plus
- Strong communication skills and the ability to collaborate effectively
- A curiosity to stay educated on the latest design technologies and techniques, tempered by a desire to establish an original, opinionated style—not follow trends
- A track record of successfully collaborating with design, marketing and business partners to translate project needs, audience insights, and constraints into informed design decisions
- An ability to balance many simultaneous projects, independently prioritize work based on project objectives and business goals, and thrive in a fast-paced, high-growth startup environment
- A proactive, self-starter work ethic with the ability to operate independently within a small team; Thoughtful, empathetic and creative.
- Secondary design skills are a huge plus! Motion, 3D, sound design, prototyping, creative coding, etc.
For candidates based in the United States, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
The base pay range for this role is $170,000 – $240,000 per year.
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
Top Skills
Graphic Design
Visual Design
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The Company
What We Do
Retool is a development platform for building business software. Users can visually design apps that interface with any database or API, and switch to code to customize how their apps look and work. With Retool, developers ship more apps and move their business forward—all in less time. Thousands of teams at companies like Amazon, DoorDash, Peloton, and Brex collaborate around custom-built Retool apps to solve internal workflows. We're just getting started and growing quickly—join us!
Why Work With Us
Retools are solution drivers—whether fixing a button misalignment or enabling customers to build with the newest AI technologies, we wear many hats and act like owners. Our small teams work on big problems, pushing hard and moving quickly to create outsized impact. We hold each other accountable and celebrate together when we get it right. Join us!
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