Sr. Yield Manager

Posted Yesterday
Be an Early Applicant
New York, NY, USA
In-Office
90K-100K Annually
Senior level
AdTech • Marketing Tech
The Role
Own end-to-end optimization of YouTube campaigns, managing real-time bidding, delivery, margins, and yield. Analyze performance data, troubleshoot campaign issues, recommend strategic adjustments, and collaborate with account managers and media insights teams. Lead performance discussions, provide client and internal guidance, and contribute to campaign management best practices. The role requires programmatic advertising expertise, strong analytical and critical-thinking skills, and the ability to manage numerous accounts independently.
Summary Generated by Built In
Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.As a Senior Yield Manager, you will be an integral piece of our advertising operations, responsible for the strategic execution and performance of YouTube campaigns. This role combines deep analytical expertise with proactive campaign recommendations. You will work directly with Account Managers to discuss campaign performance, provide insights, and ensure optimal delivery, acting as a trusted partner on their accounts. Your primary goal is to maximize campaign success, client satisfaction, and internal revenue growth through strategic optimization and expert consultation.


Key contributions• Confidently navigate auction dynamics• Successful yield management• Execute data-driven strategy• Solve complex delivery problems

Responsibilities
  • Own the end-to-end optimization of You Tube campaigns, leveraging data and client feedback to exceed KPls and ensure campaign delivery fulfillment.
  • Manage real-time bidding to ensure campaign fulfillment and profitable margins.
  • Operate with a high degree of autonomy, applying critical thinking to independently pivot in-flight campaign strategies, resolve complex performance roadblocks, and make high impact decisions regarding margin and yield optimization without requiring direct oversight.
  • Lead regular team meetings to discuss performance metrics, share actionable insights, and ensure alignment on client goals.
  • Collaborate with the Media Performance Insights Lead to identify macro trends and integrate them into campaign-level tactics.
  • Proactively troubleshoot delivery and performance issues, providing clear solutions and strategic guidance to both clients and internal teams.
  • Contribute to the development and refinement of best practices for campaign management, performance optimization, and client reporting.
Qualifications
  • 3+ years of experience working in related digital media role.
  • Direct experience in YouTube, CTV, or OLV in a media analysis or cross-product video capacity (e.g., programmatic buying, campaign performance insights, revenue operations, etc.)
  • Experience working in a yield management or trading capacity is a plus.
  • Hands-on experience with programmatic advertising platforms (DSPs, SSPs, Ad Exchanges).
  • Strong analytical skills with the ability to interpret data, identify trends, and make data driven decisions to optimize campaign performance.
  • Strong critical thinking is a must.
  • Excellent communication and presentation skills, with the ability to explain complex concepts to clients in a clear and concise manner.
  • Demonstrated ability to manage a large volume of accounts simultaneously.

Eligibility:

  • Must be legally authorized to work in the United States without employer sponsorship now or in the future.

So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!



Health & Wellbeing

  • Inclusive health, dental, and vision plans built to support diverse lifestyles
  • Enhanced support for reproductive health, family planning, and new parents
  • Employer contribution to HSA
  • Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
  • Generous and inclusive paid parental leave
  • Mental health support and Employee Assistance Program (EAP)
  • Free access to the Calm App
  • Monthly Wellness reimbursement
  • Special discounts through LifeMart and Plum Benefits
  • Flexible Time Off (FTO) policy and company breaks
  • 11 observed Federal holidays
  • Summer Fridays between Memorial Day and Labor Day

Inclusion & Belonging

  • Employee Resource Groups that foster connection and community
  • DEI programming and initiatives
  • Company-sponsored events to bring employees together
  • Offices across the U.S., including Manhattan, Philadelphia, and San Jose

Financial & Security

  • 401(k) participation with discretionary employer match
  • Life, Short-term, and Long-term Disability coverage
  • Cell phone and WiFi stipend
  • Pre-tax commuter benefits
  • Access to certified financial coaches and planning tools

Values

  • Passionate. We are inspired partners.
  • Purposeful. We create with intention.
  • Curious. We discover what’s possible.

The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs. 


Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.


Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.

Pay RangeUSD $90,000.00 - USD $100,000.00 /Yr.

Skills Required

  • 3+ years of experience in a related digital media role
  • Direct experience with YouTube, CTV, or OLV in media analysis or cross-product video, such as programmatic buying, campaign performance insights, or revenue operations
  • Experience in yield management or trading
  • Hands-on experience with programmatic advertising platforms, including DSPs, SSPs, or ad exchanges
  • Strong analytical skills and ability to interpret data, identify trends, and optimize campaign performance
  • Strong critical-thinking skills
  • Excellent communication and presentation skills, including explaining complex concepts clearly to clients
  • Ability to manage a large volume of accounts simultaneously
  • Legally authorized to work in the United States without employer sponsorship now or in the future

Cadent Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cadent and has not been reviewed or approved by Cadent.

  • Healthcare Strength — Medical, dental, and vision coverage combine with mental-health resources, an EAP, and wellness tools like Calm. Feedback suggests plan options and HSA support create a comprehensive health offering.
  • Leave & Time Off Breadth — Flexible Time Off, company breaks, observed U.S. holidays, and seasonal Summer Fridays expand time-away options. Feedback suggests these policies add meaningful flexibility beyond standard PTO.
  • Parental & Family Support — Enhanced reproductive health, family-planning resources, and generous paid parental leave are highlighted. These elements indicate attention to family needs alongside core benefits.

Cadent Insights

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The Company
HQ: New York, New York
630 Employees
Year Founded: 2005

What We Do

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.

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