Senior Digital Program Manager (Global Marketing)

Reposted 25 Days Ago
2 Locations
Remote
121K-212K Annually
Senior level
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software
The Role
Lead end-to-end delivery and optimization of strategic global web initiatives. Coordinate cross-functional teams (Marketing, UX, SEO, Analytics, Engineering) to manage roadmaps, dependencies, governance, risks, launch readiness, and KPI-driven measurement. Apply Agile frameworks to improve predictability, stakeholder alignment, and continuous improvement across website redesigns, platform enhancements, and campaign launches.
Summary Generated by Built In

Be the one building AI-powered experiences where they matter most.


At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.


Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.


About the Role 

Genesys is seeking an experienced Sr. Digital Program Manager to lead the planning, execution, and continuous optimization of digital initiatives across our   demand generation organization. This role serves as the connective point between Marketing, Product Marketing, Content, SEO, UX, Analytics, Engineering, and IT teams to ensure complex digital programs are delivered efficiently, aligned to business objectives, and drive measurable outcomes for customers, prospects, and the business.  

The Sr. Digital Program Manager will oversee high-impact initiatives including, AI search visibility and discoverability programs, global campaign launches, homepage and navigation transformations, platform enhancements, and website modernization efforts. This role plays a critical part in reducing execution risk across initiatives by improving cross-functional coordination, increasing visibility into priorities and dependencies, and ensuring stakeholders remain aligned from planning through launch and optimization. 

What You'll Do 

  • Support stakeholders and management by leading end-to-end delivery of digital programs from planning and intake through launch, measurement, optimization, and ongoing program evolution.  

  • Develop and manage integrated roadmaps, project plans, milestones, dependencies, launch schedules, and governance processes across multiple concurrent initiatives.  

  • Partner with stakeholders to define objectives, scope, priorities, success metrics, and expected business outcomes, ensuring alignment with organizational goals.  

  • Coordinate efforts across Web, Campaigns, Product Marketing, Content, SEO, UX, Analytics, Engineering, IT, Legal, and Operations teams to drive successful execution.  

  • Proactively identify and manage cross-functional dependencies, risks, resource constraints, and competing priorities while removing barriers that could impact delivery timelines or business outcomes. 

  • Establish clear governance, intake, prioritization, and stakeholder review processes that improve execution efficiency and reduce delays across teams. 

  • Facilitate stakeholder reviews, decision-making processes, executive communications, and launch readiness activities to ensure alignment and accountability.  

  • Apply Agile principles and frameworks to improve program execution, delivery predictability, team effectiveness, and operational efficiency.  

  • Partner closely with product owners, Scrum Masters, developers, designers, and business stakeholders to align priorities, support release planning, and drive continuous improvement.  

  • Establish scalable processes, workflows, and operating models that streamline execution and support long-term digital program success.  

  • Create visibility into ongoing program health, milestones, risks, dependencies, and business impact through regular reporting and stakeholder communications. 

  • Partner with stakeholders to define and track KPIs, program health metrics, business impact, and ROI to measure success and demonstrate value.  

  • Drive adoption of governance, accessibility, SEO, performance, and user experience best practices across digital initiatives. 

  • Distill insights from roadmap progress, milestones, risks, outcomes, and opportunities to enable stakeholders to make data-driven decisions. 

  • Leverage analytics, user behavior insights, and performance data to identify optimization opportunities, measure impact, and drive continuous improvement across digital experiences and programs.  

  

Required Qualifications 

  • 7+ years of program management with emphasis on digital and web initiatives for global cross-functional teams. 

  • Proven experience leading complex, cross-functional web, digital marketing, or technology initiatives from intake through execution.  

  • Strong understanding of Agile methodologies, Scrum practices, and program governance frameworks.  

  • Experience managing corporate digital programs or transformation initiatives.  

  • Experience leading complex programs involving multiple stakeholder groups and interdependent workstreams 

  • Experience managing multiple concurrent programs and influencing stakeholders without authority across diverse functions and organizational levels. 

  • Demonstrated expertise in roadmap planning, dependency management, risk mitigation, stakeholder alignment, and executive communications.  

  • Experience using Agile and project management tools such as Jira, Asana, Monday.com, Confluence, or similar platforms.  

  • Background in driving change management across stakeholders so that new processes and optimizations are adopted. 

  • Strong analytical, organizational, and problem-solving skills.  

  • Excellent written, verbal, and presentation skills.  

Preferred Qualifications 

  • Experience supporting enterprise SaaS or global technology company websites.  

  • Knowledge of SEO, web analytics, digital marketing, conversion optimization, accessibility, and customer experience best practices.  

  • Experience working with CMS platforms such as WordPress, Adobe Experience Manager, Contentful, or similar technologies.  

  • Familiarity with analytics and optimization platforms such as Google Analytics, Adobe Analytics, Looker, Tableau, Optimizely, or related tools.  

  • PMP, Agile, Scrum, SAFe, or related certifications. 

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$120,800.00 - $212,400.00

Benefits:

  • Medical, Dental, and Vision Insurance. 

  • Telehealth coverage

  • Flexible work schedules and work from home opportunities

  • Development and career growth opportunities

  • Open Time Off in addition to 10 paid holidays

  • 401(k) matching program

  • Adoption Assistance

  • Fertility treatments

Click here to view a summary overview of our Benefits.


Working at Genesys

  • AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
  • A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
  • Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
  • Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
  • Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.


What Happens After You Apply

After you apply, here's what you can typically expect:

  • Our Talent Acquisition team reviews your application with the hiring team.
  • A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

  • Next, you'll meet the hiring manager and other members of the interview team.
  • We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
  • After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.


Stay Connected

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

Get notified about relevant opportunities.


Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.


About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.


Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [email protected].


You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

 

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.


Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.


Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Skills Required

  • 7+ years of web program management, digital program management, web operations, or related experience leading complex cross-functional initiatives.
  • Proven experience leading complex, cross-functional web, digital marketing, or technology programs from strategy through execution.
  • Strong understanding of Agile methodologies, Scrum practices, and program governance frameworks.
  • Experience managing corporate websites, digital experience programs, website redesigns, or web transformation initiatives.
  • Experience leading complex programs involving multiple stakeholder groups, interdependent workstreams, and organizational change initiatives.
  • Experience managing multiple concurrent programs and influencing stakeholders across diverse functions and organizational levels.
  • Demonstrated expertise in roadmap planning, dependency management, risk mitigation, stakeholder alignment, and executive communications.
  • Familiarity with web technologies, content management systems, digital marketing operations, and website optimization practices.
  • Experience using Agile and project management tools such as Jira, Asana, Monday.com, Confluence, or similar platforms.
  • Strong analytical, organizational, and problem-solving skills.
  • Excellent written, verbal, and presentation skills.
  • Experience supporting enterprise SaaS or technology company websites.
  • Knowledge of SEO, web analytics, digital marketing, conversion optimization, accessibility, and customer experience best practices.
  • Experience working with CMS platforms such as WordPress, Adobe Experience Manager, Contentful, or similar technologies.
  • Familiarity with analytics and optimization platforms such as Google Analytics, Adobe Analytics, Looker, Tableau, ContentSquare, Optimizely, or related tools.
  • PMP, Agile, Scrum, SAFe, or related certifications.

Genesys Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genesys and has not been reviewed or approved by Genesys.

  • Strong & Reliable Incentives Annual bonuses are described as consistently funded and meaningful, elevating total compensation. Structured variable pay and regular payouts reinforce confidence in incentives across numerous roles.
  • Leave & Time Off Breadth Open (unlimited) PTO, volunteer time off, and company recharge days create flexible time-away options. Remote-friendly policies and occasional holiday shutdowns add to the sense of generous time off.
  • Parental & Family Support Paid parental leave with no waiting period, fertility support, and adoption assistance signal strong family-oriented benefits. These offerings stand out as modern and comprehensive within the package.

Genesys Insights

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The Company
HQ: Menlo Park, CA
6,774 Employees
Year Founded: 1990

What We Do

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.

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