Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.
About the RoleHappen Bank is looking for a Sr Web and Organic Growth Manager to own our web strategy and lead the evolution of our SEO and Generative Engine Optimization (GEO) programs. In this role, you'll shape how customers discover Happen through traditional search and AI-generated experiences, driving qualified traffic, customer engagement, and business growth.
You'll partner closely with Brand, Product, Content, and Engineering teams to translate technical and content strategies into measurable business outcomes while continually evolving our organic growth capabilities.What You'll Do
- Own web strategy and key performance metrics, including bounce rate and conversion
- Oversee CMS workflows and manage the execution of landing page development and optimization
- Build and execute Happen's end-to-end SEO and GEO strategy, from keyword research and content planning to technical optimization and authority building
- Develop programs that grow Happen's rankings across high-intent commercial insurance queries, including coverage types, industry-specific terms, and informational searches across every stage of the funnel
- Research and execute strategies that improve Happen's visibility in AI-generated answers across platforms like ChatGPT, Perplexity, Google SGE, and emerging tools
- Audit and maintain site health, partnering with Engineering to implement structured data, improve crawlability, and optimize performance in support of rankings
- Build measurement and reporting frameworks and share findings across all levels of management
- Translate tactical SEO and GEO findings into clear, actionable recommendations for senior leadership
- 6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization; bachelor's degree or higher in Marketing, Business, or a related field; or equivalent combination of education and experience
- Deep experience in technical SEO and GEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy
- Hands-on experience with enterprise content management systems and translating optimization requirements into scalable templates, components, and standards
- Proven track record improving rankings and organic traffic in competitive, high-intent keyword categories across SEO and GEO
- Experience working in financial services, insurance, or another highly regulated industry
- Strong bias for action and an executional mindset
- Stellar communication skills, with a track record of turning tactical findings into digestible recommendations for senior leadership
- You have hands-on experience using AI tools to accelerate your work and improve output quality. You're equally comfortable using them yourself and helping others apply them thoughtfully, recognizing where human judgment and oversight are essential
Nice to Have
- Experience with analytical frameworks and A/B testing
- Familiarity with data manipulation and SQL
Work Location
San Francisco
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.
Time Zone Requirements
Local hours (PT)
While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to Happen Bank offices and/or other locations, as needed.
Compensation
The target base salary range for this position is 156,000-183,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
#LI-Hybrid
#LI-GB1
Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [email protected].
Notice on AI Tool Use
For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.
You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.
During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.
We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.
We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.
Skills Required
- 6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization; bachelor's degree or equivalent
- Deep experience in technical SEO and GEO fundamentals, including crawlability, indexation, metadata, structured data, and redirect strategy
- Hands-on experience with enterprise content management systems and translating optimization requirements into scalable templates and components
- Proven track record improving rankings and organic traffic in competitive, high-intent keyword categories
- Experience working in financial services, insurance, or another highly regulated industry
- Strong bias for action and executional mindset
- Excellent communication skills; able to translate tactical findings into recommendations for senior leadership
- Hands-on experience using AI tools to accelerate work and improve output quality
- Ability to work local Pacific Time hours and attend in-office collaboration (San Francisco; hybrid Tues-Thurs; in-person attendance essential)
- Experience with analytical frameworks and A/B testing
- Familiarity with data manipulation and SQL
LendingClub Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about LendingClub and has not been reviewed or approved by LendingClub.
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Parental & Family Support — Policies include up to 16 weeks of paid leave for new parents and a fully paid, phased return-to-work, with dedicated mothers’ rooms in offices. These features position family support as a notable strength.
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Healthcare Strength — Health coverage spans medical, dental, vision, disability, and mental health support, complemented by HSA/FSA options. A wellness program with cash incentives and other leading offerings enhance overall medical and wellbeing support.
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Strong & Reliable Incentives — Incentive structures include commonly awarded annual bonuses and performance bonuses. Equity participation via an employee stock purchase plan further augments total rewards.
LendingClub Insights
What We Do
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. It is the only digital marketplace bank, and the first public U.S. neobank. Members can gain access to a broad range of financial products and services through a technology-driven platform, designed to help them pay less when borrowing and earn more when saving. Since 2007, more than 3 million members have joined the Club to help reach their financial goals.
