Sr. Web Optimization Manager (CRO)

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

BambooHR is looking for an experienced and motivated Sr. Web Optimization Manager to join our website team. The ideal candidate will help execute our experimentation programs across the website, focused on improving the customer journey, critical user workflows, landing pages, etc. We need someone who is passionate about conversion rate and has a multi-disciplinary skill set to help drive CRO at BambooHR. An ideal candidate will have experience running programs at similar companies and a proven track record of driving measurable improvements. You will work closely with the Analytics, Demand Generation, and Marketing teams to identify opportunities and streamline user workflows across the site. Additional responsibilities include the following:

You will:

• Identify, develop and execute A/B tests to improve BambooHR website conversion and drive revenue growth.
• Communicate test results to share learnings and insights with stakeholders across broader teams. Celebrate successes.
• Use your analytical expertise to synthesize inputs from various data sources to uncover insights, make recommendations, and inform test hypotheses
• Work with partners to execute the optimization test roadmap.
• Monitor and optimize the performance of ongoing and new web experiences to ensure maximal success and continuous improvement.
• Collaborate with teams responsible for paid search, email, social media and other inbound channels to optimize each conversion path.
• Identify poorly performing pages and experiences; develop ideas to boost performance and conversion rate
• Develop a deep understanding of our customers and their digital journeys to build optimized and personalized experiences.
• Know our target audience and how to connect with them.
• Recommend and experiment with web technologies that could potentially drive positive impacts on lead conversion.
• Make data-driven decisions to optimize web performance by marrying quantitative and qualitative data 
• Partner closely with UX and Design teams to identify testing opportunities and develop creative to support the testing program

What You Need to Get the Job Done

• 3+ years of digital marketing and optimization experience (A/B and multivariate testing, lead generation, web analytics)
• Strong experience with Adobe Target or similar experimentation/personalization tools
• Strong analytical, problem-solving, and decision-making skills
• Deep expertise with Adobe Analytics or similar web analytics software
• Motivated, self-starter attitude, highly organized and strong attention to detail
• Ability to work independently as well as in a team-oriented environment
• Excellent written and oral communication skills
• Experience with workflow tools such as Jira

What Will Make Us REALLY Love You 

• Previous work experience in a tech SaaS company
• Knowledge of CSS/HTML, Javascript, SQL or any other programming language

What You'll Love About Us

• Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor,  & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back.  Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Amazing Office Amenities. We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.